93% of CMOs Say GenAI Delivers ROI

Also: Brand Gravity>Lead Funnels, Rebuild Your Martech for Agents - and more!

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Best AI For The Job
October 21, 2025 • Reading Time: 5 minutes

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I’ve found the best content for you this week — so let's dive in:

  • 🧲 Brand Gravity > Lead Funnels: Attract buyers without chasing them down.

  • 📈 93% of CMOs Say GenAI Delivers ROI

  • 🛠️ Salesforce, Claude, and HubSpot Release New Tools

  • 🎯 Your Martech Stack Needs a Makeover

  • 📹 Google Ads Can Now Covert Your Images Into Video

🆕 Insights & News

“GenAI is no longer a future consideration” – Marketing teams see returns, survey finds
A new global survey reports that 93% of CMOs and 83% of marketing teams say generative AI is delivering clear ROI—shift from exploration to execution.

9 Takeaways from the 2026 B2B Content & Marketing Trends Report
Released recently by Content Marketing Institute: over 1,000 B2B marketers reveal why AI is now table stakes and what they’re doing (and not doing) about it.

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⭐ Story of The Week

Why Brand Gravity Beats Lead Chasing in Today’s B2B Market

Demand Gen Report — ~6 min read

In this Q&A, Lisa Cole, CMO of 2X, argues that B2B marketers need to stop chasing leads and start pulling buyers in through authentic value and consistent visibility.

She explains how “brand gravity” — the ability to attract qualified buyers organically — now outperforms lead funnels in AI-driven search environments.

Cole’s actionable framework focuses on useful content, clear brand voice, and structuring assets for AI-search discovery — not just human clicks.

🤖 Tools!

Salesforce Agentforce 360: New Builder, Hybrid Reasoning, Voice
Big upgrade to Agentforce brings safer control, voice, and faster agent build-outs right where GTM teams work (Slack).

Google Adds AI Previews in Discover (and a Sports “What’s New” Feed)
AI-generated previews expand distribution for publishers/brands—optimize headlines, imagery, and recaps to earn taps.

HubSpot ⇄ Claude Connector Goes Live
Pull HubSpot context into Claude for grounded charts, insights, and actions—without duct-taped exports.

Pricefx Unveils 125 AI Agents for B2B Pricing
Prebuilt agents tackle margin leakage, discount policy, and quoting speed—deployed in days, not months.

Google Ads Will Auto-Generate Demand Gen Videos
Image-only ad groups will spin into video assets—review brand controls and opt-out windows before they go live.

Want to share a favorite tool with our readers? Let us know here.

📺 Video of The Week

How Leaders Are Using AI Search to Drive Growth [Webinar]

Search Engine Journal — 60 minutes

A leadership-level walkthrough of the AI search shift with a concrete measurement framework for brand visibility and revenue impact.

You’ll learn how to tune mentions, citations and entity signals so AI systems actually surface your brand when it matters.

Includes playbook-style examples teams can apply in weekly operating rhythms.

📖 Tutorials

How to Rebuild Your Martech Stack for the Agentic Era
Framework to evolve from tools to a composable, agent-orchestrated content ecosystem with governance and measurement.

How to Know If Your GEO Is Working
A simple scorecard for generative engine optimization: share of search, buyer intent shifts, and prompt visibility as your north stars.

AI Integration: Bring AI into Your Workflows
A step-by-step guide to operationalize AI inside everyday tools using orchestration, tables, and agents—without big IT lifts.

How to Orchestrate AI Workflows in 7 Steps
Design repeatable, cross-app systems with clear handoffs between deterministic Zaps and exploratory agents.

Automate Proposal Generation with GenAI
Blueprint for using LLMs, retrieval, and approvals to go from brief → draft → QC for B2B proposals.

🎯 Do You Sell To B2B Marketers?

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🤖 Prompts & Custom Agents

How To Write ChatGPT Prompts To Get The Best Results
Practical prompt structures and examples to boost quality, reduce rewrites, and get consistent outputs from ChatGPT.

How to Write High-Performing Google Ads Copy with Generative AI
A tactical framework you can translate into prompts for headlines, descriptions, and variants that raise CTR/CVR.

💳 From the Buy-Side

How to Write an Effective RFP for Autonomous Sourcing
A procurement-side guide to evaluating true agentic capabilities, integration, and governance in sourcing platforms.

Security Questionnaires: How to Use an AI Agent
Buyers explain how agents speed intake, drafting, and reviews while keeping humans-in-the-loop for compliance.

❤️ Favorite Finds

The AI Show #164 — “Agent Reality Check”
Video pod from Marketing AI Institute on what’s shipping vs. shiny in agentic marketing (≥10 min).

RevOps, AI & the New B2B Funnel
Conversation with Leadtail TV on aligning ops, prompts, and data so AI drives measurable growth (≥10 min).

📅 Events

10 Tips for Becoming an AI-First B2B Marketer [free webinar]
Al Lalani, CEO of Omnibound.ai, explains how to get your organization started w/ AI. Oct 23, 2025

State of Search 2025 (Dallas–Fort Worth)
Actionable SEO and digital marketing strategies—this year with more AI content for agencies. Oct 27–28, 2025.

MarketingProfs B2B Forum 2025 (Boston)
Flagship B2B marketing conference with AI sessions, workshops, and networking. Nov 17–19, 2025.

Get ABM Certified (Virtual) — Demandbase
Hands-on ABM training with certification. Virtual session on December 3, 2025.

Columbia Business School: AI, ML & Business Analytics Conference (NYC)
Academic-meets-industry conference on AI & analytics. December 5–6, 2025.

ANA B2B Committee: ABM Strategies (Virtual)
Member session on ABM with practitioner case studies. December 10, 2025.

The AI Summit New York 2025 (NYC)
Enterprise-focused AI conference with case studies and tooling to operationalize AI. Dec 10–11, 2025.

Global AI Virtual Conference 2025
Three-day virtual conference on AI applications. December 15–17, 2025.

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