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I’ve found the best content for you this week — so let's dive in:
🔥 What’s In This Issue
🤖 The Human Premium — Google confirms its ranking systems reward content made for humans, not LLMs.
📧 AI is Killing Cold Email — why 10,000 emails now yield zero meetings, and what you must do next.
🛒 Agentic GTM Takes Off — now available inside ChatGPT: Salesforce AgentForce, HubSpot, and Clay.
📉 AI's "Uncool" Issue — new HubSpot data reveals that AI is great for productivity, but not for creativity.
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🆕 Insights & News
Your next customer may not be human: Designing journeys for people and AI agents
As AI agents begin to act as gatekeepers in the B2B buying journey, marketers must shift to a dual-path strategy: creating "machine readable" specs for bots and emotionally resonant narratives for the humans they serve.
Google exec says AI search optimization is ‘the same’ as SEO
Google’s Nick Fox explicitly stated that optimizing for AI search doesn't require a new playbook; it mirrors traditional SEO by focusing on creating high-quality sites and content for users, debunking the idea of "AI-specific" tricks.
"AI is bad at being cool": HubSpot’s 2025 Marketing Lessons
HubSpot marketers share a stark reality check: while AI excels at boring tasks like data analysis, it fails at "standout" creativity. The winning strategy for 2026 is delegating the back-office to bots while reclaiming the front-office creative for humans.
How AI Search Is Changing B2B Brand Reputation
LinkedIn explores how the rise of LLMs like ChatGPT and Copilot is reshaping brand reputation. The takeaway: marketers must pivot from chasing clicks to building "credibility signals" that AI models can verify and cite.
The AI gold rush is over, and it’s the orchestrators’ time to shine
As the initial hype fades, the market is shifting from "collecting tools" to "orchestrating workflows." Real B2B success in 2026 will hinge on connecting isolated AI agents into a seamless operation rather than deploying flashy demos.
Why share of search matters more than traffic in the AI era
In an era where ChatGPT and Perplexity provide zero-click answers, "Share of Search" is replacing traffic as the critical metric for gauging true brand demand and competitive position.
G2's Enterprise AI Agents Report: Industry Outlook for 2026
New data reveals that 57% of businesses are already deploying intelligent agents. The report provides a roadmap for scaling these workflows, highlighting that the bottleneck is no longer technology, but organizational trust.
⭐ Story of The Week
Search Engine Journal | 5 min read
The Future Of Content In An AI World: Provenance & Trust
As the internet floods with AI-generated commodity content, "provenance"—the ability to prove the origin and authenticity of information—is becoming the single most valuable asset for B2B brands. This deep dive explores how smart marketers are moving beyond "attention" metrics to "trust" metrics, using transparency as a competitive moat against hallucinations and deepfakes.
Key Takeaways:
- Trust is the New SEO: Search engines and AI models are beginning to prioritize "sourced" content over "generated" content, meaning citations are the new backlinks.
- The Provenance Gap: Brands that can verify their data sources and authors will win the "AI Trust Score," while those relying on anonymous AI gen-text will be penalized.
- Transparency as Marketing: Showing your work—data sources, methodology, and human authorship—is no longer just academic; it's a core conversion tactic in the B2B buyer's journey.
🤖 Tools!
OpenAI Launches ChatGPT App Submissions
OpenAI has opened the floodgates for developers to submit apps directly to the ChatGPT platform. For B2B tech companies, this opens a massive new distribution channel to put your tool in front of millions of enterprise users.
Salesforce brings Agentforce Sales to ChatGPT
Salesforce launched its "Agentforce Sales" app for ChatGPT, allowing sales reps to chat directly with their CRM to prioritize leads and automate tasks without leaving the chat interface.
Google Merchant Center Product Studio
Google added AI-powered animation and "one-click background removal" to Product Studio. This allows B2B commerce brands to turn static product shots into video assets instantly, without a design team.
Grok Voice Agent API Launch
xAI has released an API for building voice agents that handle real-time data and tool access. At $0.05/minute, it offers a cost-effective way to build conversational IVR or support bots for B2B service lines.
Clay in ChatGPT: AI-Powered GTM Research
The popular data enrichment tool Clay now integrates with ChatGPT, allowing sellers to conduct deep account research and discover key contacts through a simple conversational interface.
Gemini 3 Flash Becomes Default
Google has made Gemini 3 Flash the default model for the Gemini app and AI Mode in Search. This update delivers faster performance for marketers and leverages Google's vast data ecosystem to improve research and drafting. (NOTE: I recently switched my AI research tasks to use Gemini 3 Flash and Pro models.)
Zoom Launches AI Companion 3.0
Zoom's new update introduces "agentic workflows" and improved search capabilities, allowing the AI to not just summarize meetings but actively trigger follow-up tasks and workflows across integrated apps.
RB2B: Capture Visitor Info Without Opt-Ins
A tool gaining traction for its ability to identify 70-80% of anonymous website traffic and push that profile data directly to Slack or CRMs, turning passive traffic into active outbound leads.
Want to share a favorite tool with our readers? Let us know here.
📺 Video of The Week
Burn The Playbook | 35 min
AI in B2B Marketing: Moments Over Funnels with Matt Wilkinson
In this deep-dive interview, Matt Wilkinson (Founder of Striven) challenges the traditional "funnel" mindset. He argues that the linear B2B buyer journey is dead and that marketers should instead use AI to identify and capture specific "moments" of intent. The discussion covers how to replace manual research with AI-generated personas that are far more detailed and actionable than standard ICPs.
Key Learnings:
- Persona Precision: How to use AI tools to aggregate behavioral data and build buyer personas that go beyond simple job titles and firmographics.
- The "Moment" Strategy: Why targeting high-intent "moments" (e.g., a funding round, a tech stack change) yields better ROI than broadly filling a leaky funnel.
- Silo Busting: Practical ways to use AI as a shared workspace to force alignment between sales and marketing teams, ending the "lead quality" blame game.
📖 Tutorials (Sponsored By Valley)
Stop wasting hours on manual outreach!
Let Valley fill your calendar with qualified meetings on autopilot, while you focus on what you do best: closing deals.
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How I'm Validating a B2B SaaS with AI Powered Cold Email
A practical guide on using AI to scrape custom leads and generate hyper-personalized outreach sequences to test market demand before building a product.
How To Audit E-E-A-T At Scale With Screaming Frog And OpenAI API
A technical tutorial for SEOs on connecting OpenAI to Screaming Frog to automatically score hundreds of pages for "Experience, Expertise, Authoritativeness, and Trust" (E-E-A-T).
Tutorial: From Idea To Live Landing Page In 30 Minutes With AI [for paid subscribers]
A step-by-step walkthrough using tools like ChatGPT, Gemini, and Netlify to code, write, and deploy a functioning B2B landing page without a developer.
How I use Perplexity AI to research B2B businesses before a sales call
Zach demonstrates a system to generate detailed lead profiles in under 30 seconds using Perplexity, integrating real-time data into his pre-call prep.
B2B Outbound Segmentation Tutorial: Turn Websites into ICP Segments
How to use Crona.AI to analyze prospect websites and automatically categorize them into Ideal Customer Profile (ICP) segments to remove irrelevant leads.
Tutorial: How To Turn ChatGPT Into Your Personal Brainstorm Partner [for paid subscribers]
A guide to specific prompting techniques that stop ChatGPT from giving generic advice and force it to act as a critical, creative brainstorming partner for marketing campaigns.
🎯 Do You Sell To B2B Marketers?
Sponsor this newsletter to reach 1,000s of decision makers every week!
🤖 AI Prompts & Agents
Open Sourcing the Twilio Docs AI Buddy Prompts
Twilio has released the actual system prompts used by their "AI Buddy" to help technical writers. A goldmine for anyone building internal documentation bots.
Prompt Tip: Bypass AI Consensus Bias With "Deep Truth Mode"
A prompt methodology designed to force AI models to consider multiple hypotheses and cite only primary sources, preventing the "average" answers LLMs usually default to.
I built an AI agent feature in a B2B product: 3 lessons learned
A product manager shares the hard lessons of building B2B agents, specifically why "domain knowledge" beats "general intelligence" and how managing agent memory is harder than it looks.
Agentic AI and the future of B2B Services
A breakdown of the "Agency Control" framework—how to give AI agents the freedom to act within your business while ensuring they stay within defined safety boundaries.
❤️ Favorite Finds
Old School Meets AI: The Family Business Strategy
Donna Peterson discusses how traditional relationship-driven business strategies are actually *outperforming* modern growth hacks when combined with AI tools like ChatGPT for communication.
Why 2026 Could Be The Year Of Anti-AI Marketing
As audiences grow skeptical of synthetic content, brands that explicitly promote "human-made" work may gain a competitive advantage. This piece explores the rising value of authenticity and transparency.
Gift Masters IRL: Why Human-First B2B Marketing Wins
Karina Hob from Memory Blue discusses why tangible, creative direct mail campaigns are cutting through the noise in an AI-saturated world, proving that physical gifting is the ultimate pattern interrupt.
💳 From the Buy-Side
Pfizer’s Path to AI-Driven Procurement: From Automation to Intelligence
Pfizer is shaking up procurement by using ORO Labs to automate requisition approvals and supplier onboarding. This case study shows how enterprise buyers are using AI to ensure compliance and speed up project delivery.
Why Your Procurement Process Needs Agents, Not Just Automation
This article argues that traditional automation is too rigid for modern procurement. It highlights how autonomous agents (like those from Gatekeeper) can review supplier contracts in seconds, shifting the buyer's role from "data entry" to "strategic oversight."
📅 Events
The AI Conference Boom: Where (and How) to Show Up in 2026
Up-and-coming AI conferences to consider for the 2026 budget.
Global AI Virtual Conference 2025
Three-day virtual conference on AI applications. December 15–17, 2025.
CES 2026 - Jan 6-9, 2026 (Las Vegas, NV)
The world's most powerful tech event, featuring dedicated tracks on AI in marketing, advertising, and content creation.
2026 B2B Digital Marketing Predictions & Resolutions - Jan 14, 2026. (online)
Join the ANA for a virtual workshop to plan your B2B digital marketing strategies for the new year.
B2B Growth Marketing - Jan 20, 2026. (online)
A virtual workshop by the ANA focused on advanced growth marketing tactics and strategy.
2026 B2B Content Marketing Predictions - Jan 28, 2026. (online)
A virtual webinar by Informa TechTarget to help marketers forecast content trends for 2026.
B2B Marketing Exchange (B2BMX) - Mar 9-11, 2026 (Carlsbad, CA)
A premier event for B2B marketers focusing on ABM, demand gen, and go-to-market strategies, with heavy emphasis on AI implementation in 2026.
SXSW 2026 - Mar 12-18, 2026 (Austin, TX)
The Interactive track is a global hub for cutting-edge discussions on generative AI, ethics, and future brand interactions.
Adobe Summit 2026 - Apr 19-22, 2026 (Las Vegas, NV)
Adobe's major annual event focuses on digital experience, creativity, and AI innovations. With the SEMRush acquisition, it should be interesting!
Social Media Marketing World 2026 - Apr 28-30, 2026 (Anaheim, CA)
A key event for social pros, featuring a dedicated 2-day "AI Business World" track for tactical marketing sessions.
Forrester B2B Summit North America — Apr 26–29, 2026 (Phoenix)
Analyst-led GTM strategy with AI front-and-center across tracks.
The MarTech Summit Madrid — May 19, 2026 (Madrid)
EU perspective on AI martech stacks and data privacy by design.
Gartner Marketing Symposium/Xpo — Jun 8–10, 2026 (Denver)
CMO-level agenda on AI strategy, analytics, and customer experience.
Content Marketing World — Oct 5–7, 2026 (Denver)
Deep-dive workshops on AI-enabled content ops, measurement, and governance.
🍔 Feed You Next Week!
Thanks for making it to the end. It’s a lot to digest.
But there’s a lot of change afoot ;-)
I can't wait to share more insights with you next week!
How'd we do this week?
What should we focus on next?
PS - if you found this newsletter helpful, please share it with others.
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