AI as UI Is Actually Useful Now (demo)

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I’ve found the best content for you this week — so let's dive in:

🔍 What’s Trending This Week

•  🧠 Real Experts > AI Slop: The next wave of thought leadership will come from your SMEs.

• 🕵️ Hackers Love Claude: Chinese hackers use Anthropic to automate 90% of their work.

• 💡 GPT-5.1 Drops: More warmth, better instructions, and yes—it finally listens.

• 📉 Publishers Go Paid as Traffic Tanks: With AI stealing eyeballs, organic reach is on life support.

• 💬 AI as UI Is Actually Useful Now: Sixsense shows how marketing dashboards are being built with AI.

🆕 Insights & News

Chinese hackers use Anthropic’s Claude
A report reveals that hackers are leveraging Anthropic's Claude model to automate up to 90% of their attacks, signaling a new era of AI-enabled cyber threats.

Conversational AI is growing rapidly, but consumers have a few concerns
Twilio’s latest report highlights a disconnect where businesses believe their AI delights customers, while consumers cite significant satisfaction gaps.

How CMOs Are Using AI for Their Jobs [gated, free]
Over 80% of CMOs are now using AI tools weekly for tasks like drafting copy and trend spotting, with 89% betting on agentic AI.

AI agent security: Paved roads, not gate-kept paths
Writer's Eric Freeman argues for treating AI agents like "over-privileged interns," suggesting a security framework based on observability and limited permissions.

Publishers turn to paid audience acquisition tactics to tackle traffic losses [gated, paid]
Facing diminishing organic traffic, publishers are pivoting to paid acquisition and AI tools to maintain profitability and audience reach.

Tim Berners-Lee warns AI may collapse the ad-funded web
The inventor of the web warns that AI could doom the ad-supported ecosystem by redirecting users away from traditional websites.

The Impact of AI on Marketing Strategies, Your B2B Website and Beyond
Industry leaders at a WP Engine roundtable emphasize the urgent need to rethink SEO and prioritize digital foundations to survive the AI shift.

🤖 Tools!

Google launches AI-powered advisors
Google dropped Ads Advisor and Analytics Advisor, powered by Gemini, to provide tailored insights and creative suggestions for campaign management.

Lovable hits 8M user milestone
The low-code AI tool Lovable has skyrocketed to nearly 8M users, enabling non-techies to build software and signaling faster product cycles.

AI-powered social media workflows with Oktopost’s MCP server
Oktopost’s new Model Context Protocol (MCP) Server lets B2B marketers stream content creation and analytics while chatting with tools like n8n.

Salesforce buys AI startup to boost its enterprise search abilities
Salesforce acquired Doti AI to supercharge internal knowledge sharing, using contextual AI to make info accessible across teams.

OpenAI Releases GPT-5.1 With Improved Instruction Following
OpenAI’s new GPT-5.1 allows for warmer, more conversational interactions that ace complex tasks, perfect for personalized B2B marketing.

Hightouch enters the fray for agentic AI for marketers
Hightouch Agents dive into marketing data to tackle tedious tasks and provide actionable insights, focusing on real campaign workflows.

Want to share a favorite tool with our readers? Let us know here.

📖 Tutorials

This 15-Minute Audit Finds Hidden Revenue in Your Video Library
A guide to auditing your existing webinar and video content using AI tools to uncover testimonials and clips that can be repurposed for lead gen.

How to measure your AI search brand visibility and prove business impact [gated, free]
A framework for measuring how your brand appears in AI search results using tools like Semrush and AirOps to ensure you are being cited.

Optimizing Content for LLMs: The Basics of GEO
Learn how Generative Engine Optimization (GEO) helps structure your pages, making them more readable for AI tools like ChatGPT.

Tutorial: 10 Chatgpt Prompts Every Content Creator Needs In 2026 [gated, paid]
A strategic framework with 10 specific prompts to help you clarify your niche, produce content, and monetize effectively.

Analyze what ChatGPT users are asking using your website's bot traffic
A clever technical method to analyze server logs for ChatGPT-User bot visits to understand what topics are triggering AI citations of your content.

🤖 Prompts & Agents

Good Prompting is Delegation, Trust Insights Workshop Review
An insightful piece on how effective AI prompting mirrors successful human delegation, emphasizing clear communication and context.

Unlock AI's Full Potential For Human-Grade Copywriting*
Orbit Flows helps professional copywriters guide AI effectively with branded profiles and contextual prompts for better output.

6 Chatgpt Prompts To Find, Test & Prove Your Next Big Idea [gated, paid]
Learn how to use specific prompt engineering techniques to validate new business or campaign ideas before investing resources.

Custom instructions now default
ChatGPT’s custom instructions now apply across conversations by default, making it easier to maintain a consistent B2B brand voice.

How Do You Know if Your AI Agent Is Doing a Good Job?
Salesforce breaks down how to measure AI agent performance using specific KPIs to ensure it anticipates needs rather than just answering queries.

💳 From the Buy-Side

GenAI Overtakes Search for a Quarter of B2B Buyers: Report
Generative AI has overtaken search for one in four B2B buyers research vendors, though traditional trust factors still rule the final decision.

Spend Analytics & Optimization: Visibility, KPIs & Control
JAGGAER details how AI-powered spend analytics give procurement teams a clear view of patterns, helping them negotiate harder with vendors like you.

❤️ Favorite Finds

In-Ear Insights: Sales Frameworks Basics and AI
Trust Insights dives into how AI can help you adapt outdated sales frameworks like SPIN or Challenger to the complex modern buying journey.

How to scale high-quality B2B campaigns with AI
The OnBase podcast hosts Chelsea Wells to discuss leveraging AI in attribution and demand generation strategies without losing quality.

How Infosys’ CMO is Making B2B Marketing an Emotional Affair
AdWeek interviews Sumit Virmani on how AI is transforming marketing practices while maintaining an emotional link with B2B buyers.

📅 Events

The AI Conference Boom: Where (and How) to Show Up in 2026
Up-and-coming AI conferences to consider for the 2026 budget.

ANA B2B Committee: ABM Strategies (Virtual)
Member session on ABM with practitioner case studies. December 10, 2025.

Global AI Virtual Conference 2025
Three-day virtual conference on AI applications. December 15–17, 2025.

CES 2026 - Jan 6-9, 2026 (Las Vegas, NV)
The world's most powerful tech event, featuring dedicated tracks on AI in marketing, advertising, and content creation.

B2B Marketing Exchange (B2BMX) - Mar 9-11, 2026 (Carlsbad, CA)
Focused on B2B revenue, this event dives deep into AI for demand gen and account-based experiences at its new location.

SXSW 2026 - Mar 12-18, 2026 (Austin, TX)
The Interactive track is a global hub for cutting-edge discussions on generative AI, ethics, and future brand interactions.

Adobe Summit - Apr 19-22, 2026 (Las Vegas, NV)
The premier digital experience conference, featuring tracks on generative AI for content and B2B journey orchestration.

Social Media Marketing World 2026 - Apr 28-30, 2026 (Anaheim, CA)
A key event for social pros, featuring a dedicated 2-day "AI Business World" track for tactical marketing sessions.

Forrester B2B Summit North America — Apr 26–29, 2026 (Phoenix)
Analyst-led GTM strategy with AI front-and-center across tracks.

The MarTech Summit Madrid — May 19, 2026 (Madrid)
EU perspective on AI martech stacks and data privacy by design.

Gartner Marketing Symposium/Xpo — Jun 8–10, 2026 (Denver)
CMO-level agenda on AI strategy, analytics, and customer experience.

Content Marketing World — Oct 5–7, 2026 (Denver)
Deep-dive workshops on AI-enabled content ops, measurement, and governance.

🍔 Feed You Next Week!

I can't wait to share more insights with you next week!

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