AI Avatars Are Here, and These are the Trends I’m Most Bullish On

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This week, we’re focusing on GPT 5 Blowback, Content Workflows, 5-Minute Decks, AI Avatars Get Real - and more!

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We’ve curated the best content for you this week — so let's dive in!

🔍 What’s Trending This Week

• 💥 That GPT-5 blowback was fierce! — why OpenAI brought GPT-4o back.

• 🎭 AI avatars are finally not cringe — time to scale your video?

• 🚨 Proven AI content workflows that will save you time.

• 🧠 Agent are creating McKinsey-quality decks without dumbing things down.

• 🛠️ Prompting has changed again — today, context & tools are king.

🆕 Insights & News

Why OpenAI was forced to bring-back GPT-4o.

In response to criticism, OpenAI gave its top model a friendlier voice & reduced GPT-4o's sycophantic tendencies.

It now costs nothing to fact-check your enemies on X.

Publishers are losing traffic, but antitrust efforts may change Google’s practices.

In its quarterly report, BuzzFeed raised alarms over damage from AI Overviews.

Especially in product descriptions and abstracts.

New insights from an intensive SEO experiment conducted in 2024.

Agency adoption of AI tools & agents and a focus on AI skills for new hires continue to pick up pace.

How many customers expect a personalized experience, and how well are marketers meeting that need?

40% of bad clicks may soon be history.

Nvidia is betting the cost and speed benefits of small language models (SLMs) will make them a popular choice for B2B marketers, who rely on AI for real-time targeting, personalization, and optimization.

$35B for Google's market-leading browser, which it may soon be forced to sell.

New York’s proposed Synthetic Performer Disclosure Bill (A.8887-B/S.8420-A) may become the first US law requiring disclosures in ads that use AI-generated or digitally-altered humans.

🤖 Tools! *promoted (disclaimer)
This week: AI Web Browsing, Creating Presentations, LLM upgrades

Perplexity's new AI browser Comet automates online tasks like filling forms and clicking buttons. We tested its capabilities and performance.

Instantly generate high-quality presentations about any business subject.

Five useful tools for marketers, including prompt editing and screen analysis.

Sonnet 4 now supports a 1M token context window (in public beta).

Want to share a favorite tool with our readers? Let us know here.

📖 Tutorials
This week: Proven Content Workflows, Using Teams of Agents, AI Readiness

Moz's 6-step framework to quickly create high-quality content w/ AI.

How a 15-person business relies on AI for marketing, content, support, & sales.

Use this free tool to assess your AI marketing readiness and get a customized plan.

Improve your brand's presence in AI chatbots by optimizing mentions, publishing on authoritative sites, and creating AI-friendly content.

Keven Ellison, VP of Marketing at AIS, shares how his team integrated AI into content workflows while maintaining authenticity.

Options for disclosing AI's role in your content.

🤖 AI Prompts
This week: New Rules of Prompting, Prompting Deep Research, Keyword Targeting

Perform real-time competitor analysis, surface the latest viral trends, and generate high-engagement marketing insights across social platforms.

New models like GPT-5 have changed the prompting game - here's how to adapt.

Get faster, more detailed reports for marketing attribution and competitor analysis.

An in-depth look at prompt trends reveals how brands can optimize their content for AI search through persona-building and localized content.

Use Deep Research to vastly improve your keyword & content plan.

Amy Rigby explains how to use AI to improve your Instagram game.

Meta's new AI tools can improve your ROAS.

Check out our prompt library for more B2B marketing prompts:

💳 From the Buy-Side
AI is changing buyer behavior, too.

How AI is transforming sourcing by automating supplier discovery & evaluation, RFx generation, and autonomous negotiation.

📅 Events
Make new connections. Learn. Have fun :-)

For: Marketing professionals and IT professionals that support them.

For: Marketing, sales, and customer experience professionals

For: Content marketers, strategists, and executives

For: Marketing professionals focused on CX.

For: Non-technical business leaders and marketing practitioners.

❤️ Favorite Finds
If you like our newsletter, then you'll probably like these too:

Linkedin Marketing Podcast w Jessie Lizak Reveting discusses how to leverage AI in marketing and sales with guests Lindsay Dow and Blake Baxendell.

How will B2B marketing work in 2030? Check out this insightful B2B Vault discussion with Natalie Marcotullio about Sam Altman's letter about the future of AI and how it applies to B2B.

🍔 Feed You Next Tuesday!

We can't wait to share more insights with you next week!

PS - if you found this newsletter helpful, please share it with others.

At BestAIForTheJob, our mission is to build an educated community focused on the latest AI innovations in our industry. We’re passionate about curating the best AI-related content, including tools, case studies, prompts, agents, platforms, and AI upgrades in leading applications. We keep you connected to the breakthroughs and the discussions that matter so you can stay in the loop without endless searching. We also work closely with partners who value the future of AI, including employers and advertisers who want to reach an audience as passionate about AI as we are.

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