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I’ve found the best content for you this week — so let's dive in:
🔥 What’s In This Issue
✅ Beyond the Hype — 13 real-world examples of AI actually moving the needle in B2B marketing.
📉 The Search Shift — Google’s "AI Mode" is live, and organic click-through rates are feeling the heat as publishers rethink traffic patterns.
🤖 Agents are Scaling — Why B2B leaders are shifting from simple tools to "orchestrated intelligence" for connected growth.
📈 Budget Boost — 69% of B2B marketers plan to increase brand visibility spend to combat AI-driven obscurity.
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🆕 Insights & News
Here are the biggest moments in AI for publishers in 2025
In 2025, publishers faced a new reality where generative AI reshaped traffic patterns and revenue models, leading to significant licensing deals with tech giants.
Review Of 2025: Highlights & Lowlights For SEO
This analysis showcases Google's evolution with AI and the birth of GEO (Generative Engine Optimization) as a permanent fixture in the marketer's toolkit.
Google algorithm updates 2025 in review: Core and Spam updates
Google rolled out three core updates in 2025, confirming a shift toward Gemini models fundamentally altering ranking rollercoasters.
10Fold: Majority of B2B Marketers Plan to Increase Spend in 2026
B2B marketers are ready to crank up their budgets in 2026, with 69% planning to invest more in brand visibility driven by the need for trust in an AI-influenced world.
5 AI Marketing Myths to Leave Behind in 2025
This guide stresses that stacking more AI tools doesn’t guarantee results; the win comes from thoughtful integration into content workflows.
⭐ Story of The Week
AI Marketing Examples: 13 Times AI Actually Delivered
Ahrefs | 12 minute read
Move past the experimental phase with these thirteen practical case studies where AI generated measurable business results.
From dramatic cost savings in content production to accelerated creative cycles, these examples show how B2B teams are gaining a competitive edge.
The core takeaway remains that human oversight is essential to ensure brand alignment and authenticity in every AI-delivered campaign.
- AI excels at reducing the "time-to-first-draft" across video and written content.
- Cost savings are most dramatic when AI is used for high-volume creative production.
- Performance improvements are strongest when human experts guide the final output.
🤖 Tools!
Plaud launches NotePin S meeting notetaker
An AI-powered pin that organizes your audio into coherent transcripts, perfect for busy B2B marketers who need seamless productivity.
HubSpot AI Visibility Tools: AEO Grader and Peec.ai
These tools help marketers track brand mentions across platforms like ChatGPT and Gemini to ensure citations lead to measurable conversions.
xAI Launches Grok Business and Enterprise
xAI introduces Grok for Business with advanced security features and competitive pricing to challenge ChatGPT in the enterprise sector.
ChatGPT Android app adds real Thinking mode
OpenAI's latest update introduces a Thinking mode, allowing for more nuanced responses and accurate detailed information on the go.
Fal Releases Flux.2 [Dev] Turbo
A fast, low-cost AI image model that achieves top scores for open-weight models, priced at just $0.008 per image.
Want to share a favorite tool with our readers? Let us know here.
📺 Video of The Week
B2B Online Marketing Outlook 2026: AI, GEO, and SEO
Robert Seager | 14 minutes
Robert from Seager Media dives into the evolving B2B digital marketing landscape and how AI is transforming search strategies for 2026.
The video explains why Generative Engine Optimization (GEO) is now a key requirement for visibility as traditional search impressions decline.
Marketers are encouraged to embrace video and unique case-study content to build the radical trust necessary for top rankings in an AI-driven world.
- GEO extends the benefits of traditional SEO into the new era of generative search results.
- Unique case studies and authentic data are vital for capturing high-value account attention.
- Be prepared for a shift in click behavior as AI assistants answer queries directly within the search box.
📖 Tutorials (Sponsored By Valley)
Stop wasting hours on manual outreach!
Let Valley fill your calendar with qualified meetings on autopilot, while you focus on what you do best: closing deals.
⬆️ Click to learn more ⬆️
How To Set Up Claude Skills (Build Your Own AI Employees)
A step-by-step tutorial on configuring Claude Skills to create AI-driven virtual employees that can automate complex marketing tasks and workflows.
From Idea To Live Landing Page In 30 Minutes With AI [gated, paid subscription required]
A practical walkthrough demonstrating how to use a suite of generative AI tools to design, write, and launch a web landing page in half an hour.
Business Models As Loops: Funnels vs. Loops
A deep-dive webinar discussing why traditional B2B funnels are failing and how to build self-sustaining loops that store and compound business value.
A 90-Day SEO Playbook for AI-Driven Search Visibility
Get actionable steps for defining your brand’s AI search topics and optimizing content structure to ensure you earn citations as generative search evolves.
Scaling Social Media Content: A Guide for Enterprise Teams
Learn how to scale content volume without sacrificing brand quality by using AI tools like Owly Writer to automate repetitive production tasks.
Marketing Efficiency Ratio: How To Calculate and Improve Yours
This guide explains the MER metric and provides a framework for measuring overall campaign performance across multiple marketing channels simultaneously.
AI Search Strategy: A Guide for Modern Marketing Teams
HubSpot's guide to adapting content for AI engines, emphasizing clear formatting and structured data to ensure your brand is citable by AI assistants.
🎯 Do You Sell To B2B Marketers?
Sponsor this newsletter to reach 1,000s of decision makers every week!
🤖 AI Prompts & Agents
The Workflow's Prompt Vault
A curated collection of top AI prompts and workflows designed for B2B branding, research, and high-quality content production.
Prompt: Compare and Decide
A reusable prompt pattern that evaluates business options objectively using a structured table of features, tradeoffs, and risks.
20 AI Prompt Ideas & Templates For PPC
Streamline everything from ad copywriting to keyword research with these easy-to-use PPC prompt templates.
Tutorial: The Fastest Way To Improve ChatGPT Replies
A guide on how to dramatically enhance ChatGPT outputs using structured input methods for more accurate B2B results.
❤️ Favorite Finds
B2B Marketing with Dave Gerhardt
On the Exit Five Podcast, Dave Gerhardt discusses why capturing attention is the primary goal of marketing in a crowded AI-driven market.
Reimagining the B2B Marketing Workforce
Michelle Boockoff-Bajdek (CMO, Sitecore) discusses the intersection of technology and "designed intelligence" for future marketing strategies.
How AI Is Changing B2B Marketing & Sales
The Drive Marketing Podcast features expert James discussing the decline of mass cold emailing in favor of personalized LinkedIn outreach.
Mastering LinkedIn and AI for B2B Success
Al Kushner, author of "AI LinkedIn Advantage," shares tips for optimizing B2B presence and building authority.
💳 From the Buy-Side
AI in Action — Procurement: A Conversation with Ivalua
Learn how generative AI is automating RFP generation and spend analytics, transforming procurement decision-making.
Save 15% Using AI Comparisons
An exploration of how intelligent comparison shopping technology is helping business buyers save significantly on purchasing.
📅 Events
The AI Conference Boom: Where (and How) to Show Up in 2026
Up-and-coming AI conferences to consider for the 2026 budget.
2026 B2B Digital Marketing Predictions & Resolutions - Jan 14, 2026. (online)
Join the ANA for a virtual workshop to plan your B2B digital marketing strategies for the new year.
B2B Growth Marketing - Jan 20, 2026. (online)
A virtual workshop by the ANA focused on advanced growth marketing tactics and strategy.
2026 B2B Content Marketing Predictions - Jan 28, 2026. (online)
A virtual webinar by Informa TechTarget to help marketers forecast content trends for 2026.
B2B Marketing Exchange (B2BMX) - Mar 9-11, 2026 (Carlsbad, CA)
A premier event for B2B marketers focusing on ABM, demand gen, and go-to-market strategies, with heavy emphasis on AI implementation in 2026.
SXSW 2026 - Mar 12-18, 2026 (Austin, TX)
The Interactive track is a global hub for cutting-edge discussions on generative AI, ethics, and future brand interactions.
Adobe Summit 2026 - Apr 19-22, 2026 (Las Vegas, NV)
Adobe's major annual event focuses on digital experience, creativity, and AI innovations. With the SEMRush acquisition, it should be interesting!
LeadsCon 2026 - Apr 22-24, 2026 (Las Vegas, NV)
Thousands of marketers gather to learn about generating, buying, and measuring high-quality B2B leads.
Forrester B2B Summit North America - Apr 26-29, 2026 (Phoenix, AZ)
The event for B2B executives to validate GTM plans using Forrester's extensive data and analyst insights.
AI Business World - Apr 29-30, 2026 (Anaheim, CA)
A practical AI training experience for marketers looking to become competitive and irreplaceable in their field.
Social Media Marketing World 2026 - Apr 28-30, 2026 (Anaheim, CA)
A key event for social pros, featuring a dedicated 2-day "AI Business World" track for tactical marketing sessions.
The MarTech Summit Madrid — May 19, 2026 (Madrid)
EU perspective on AI martech stacks and data privacy by design.
Gartner Marketing Symposium/Xpo — Jun 8–10, 2026 (Denver)
CMO-level agenda on AI strategy, analytics, and customer experience.
Content Marketing World — Oct 5–7, 2026 (Denver)
Deep-dive workshops on AI-enabled content ops, measurement, and governance.
🍔 Feed You Next Week!
Thanks for making it to the end. It’s a lot to digest.
But there’s a lot of change afoot ;-)
I can't wait to share more insights with you next week!
How'd we do this week?
What should we focus on next?
PS - if you found this newsletter helpful, please share it with others.
At BestAIForTheJob, our mission is to build an educated community focused on the latest AI innovations in our industry. We’re passionate about curating the best AI-related content, including tools, case studies, prompts, agents, platforms, and AI upgrades in leading applications. We keep you connected to the breakthroughs and the discussions that matter so you can stay in the loop without endless searching. We also work closely with partners who value the future of AI, including employers and advertisers who want to reach an audience as passionate about AI as we are.
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