AI Predictions That Will Change Marketing

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We’ve curated the best content for you this week — so let's dive in!

This week, we’re focusing on the rise of Buyer Agents, Vibe Marketing and more!

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🔍 What’s In This Week’s Edition

• 🤖 Claude gets hands-on—new tool integrations mean it now builds workflows, designs, and more.

• 🧠 Agentic Marketing is replacing funnels— is your next hire a bot?

• 🔎 AI Overviews are eating the SERPs—Google’s top spots lost 32% of clicks.

• 📹 AI video just leveled up: 60-second personalized spots are trivial now.

• 🛍️ B2B buyers are generating shortlists with AI—how’s that GEO project?

🆕 Insights & News

2–6% of organic traffic now comes from AI, and it's growing by 40% per month.

OpenAI has integrated shopping into ChatGPT, threatening Google's dominance in product search.

Lightricks' LTXV model now generates 60-second AI videos in real-time.

🤖 Tools! *promoted (disclaimer)
This week: ChatGPT Agent, Sentiment Analysis, Claude w/ Tools

Want to share a favorite tool with our readers? Let us know here.

📖 Tutorials
This week: Content Workflow, Structuring GPTs, Viral Videos

Drew Niser shares insights from a recent partner huddle focused on AI in B2B marketing.

Jason Lemkin identifies the B2B roles that can be effectively replaced by AI today - and how to do it.

MarketingProfs dives into the impact of AI-powered tools on marketing growth across North America.

Heinz Marketing shows how to use custom GPTs to leverage quantitative and qualitative data.

Lee Judge, founder of Content Monsta, shows how he's using short form clips.

A masterclass on how to use Google’s Veo3.

🤖 AI Prompts
This week: Image Gen, Content Strategy, Building With n8n

Rick Mulready explains an 8-part prompting framework for generating images and creatives using ChatGPT.

AI prompts can also detect trends, repurpose content, and maintain brand voice.

How to use Claude with MCP protocol to generate n8n agent workflows in minutes.

Check out our prompt library for more B2B marketing prompts:

💳 From the Buy-Side
AI is changing buyer behavior, too.

With buyer agents on the rise, this long-held bias could turn inbound marketing on its head - fast.

📅 Events
Make new connections. Learn. Have fun :-)

Learn about the future of B2B e-commerce and the role AI will play.

For: Marketing professionals and IT professionals that support them.

For: Marketing, sales, and customer experience professionals

For: Content marketers, strategists, and executives

For: Marketing professionals focused on CX.

For: Non-technical business leaders and marketing practitioners.

❤️ Favorite Finds
If you like our newsletter, then you'll probably like these too:

Christopher Penn discusses the most critical AI trend B2B marketers and sellers cannot ignore: AI agents have suddenly become the preferred way to build a shortlist.

This episode of Trust and Influence in B2B podcast hosted by Joel Harrison, Roland Glass and Shane Reading discuss the future of B2B marketing teams.

🍔 Feed You Next Tuesday!

We can't wait to share more insights with you next week!

PS - if you found this newsletter helpful, please share it with others.

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