Apple + Gemini = Siri 2.0?

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Every newsletter is written by Daniel Murray, a marketer obsessed with what goes into great marketing. Expect fresh takes, hot topics, and the kind of stuff you’ll want to steal for your next campaign.

Because marketing shouldn’t feel like guesswork. And you shouldn’t have to dig for the good stuff.

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I’ve curated the best B2B content for you this week — so let's dive in!

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🔍 What’s Trending This Week

• 🕵️ Google Search wants to be your personal AI assistant.

• 🍎 Apple + Gemini = Siri 2.0

• 💬 Perplexity is paying publishers now.

• 🎯 How to deploy agents across your GTM stack.

• 🎥 Scale short-form videos without killing your brand.

🆕 Insights & News

• AI tool adoption jumps to 38% - while 95% still rely on search engines
  

  Increase in AI users recently slowed, leaving experts scratching their heads.

• Where AI Gets its Facts [Infographic]
  

  The most popular sites that power your bot.

• Report: Apple in talks to use Google’s Gemini for Siri 2.0
  If finalized, marketers could see more Gemini-powered experiences on iOS.
• New Report Reveals Insights On AI-Driven Attacks
  

  AI-assisted phishing attacks now account for 1 in 6 data breaches.

• Vibe Marketer Becomes #1 New Marketing Role
  

  If you use AI to build landing pages, write ad copy, automate workflows, & run experiments without support - then your job is secure. For now.

• Why Newsletters Still Crush In 2025
  

  The co-founder of Orbit Flows discusses the enduring power of newsletters and the impact of AI in advertising.

• Perplexity’s Discover Pages Reveal A Surprising SEO Insight
  

  Perplexity has been auto-publishing query responses on the web.

⭐ Story of The Week

🤖 Tools!

• Google expands NotebookLM video overviews to 80 languages
  

  Now it's easy to share in-depth content with non-English markets.

• Meta's Partnership with Midjourney
  

  Facebook and Instagram users will soon have access to image and video AI.

• Fixes For ChatGPT Agents
  

  Improve and extend skills using SOPs and form-triggered automations.

• Microsoft Releases VibeVoice for Realistic Long-Form TTS
  

  Generate long-form text-to-speech audio with multiple speakers. Open source.

• HubSpot launches first CRM connector for Anthropic’s Claude
  Query CRM data in plain English, generate charts/summaries, & take action.
• Perplexity launches Comet Plus, shares revenue with publishers
  New plan pays sites for visits, citations, and agent actions.
• Anthropic pilots Claude for Chrome - an agent in your browser
  Early Max-plan preview executes web-based workflows.
• DeepSeek vs. Grok: My Honest Review After Actual Use
  

  Which free model is best?

Want to share a favorite tool with our readers? Let us know here.

📺 Video of The Week

📖 Tutorials

• RFP for Generative Engine Optimization (GEO): how to write one
  A practical template for getting help.
• How to leverage AI to modernize B2B go-to-market
  Step-by-step playbook to align data, messaging, and AI workflows across marketing, sales, and ops.
• How to Write a Book With AI
  

  Featuring tools, strategies, and real-world examples.

• AI is reshaping B2B video: workflows, costs, and formats
  How to use AI to scale video without losing quality—great for social, product, and customer marketing.
• GPT-Realtime And Realtime API Launch
  

  OpenAI releases an enhanced speech-to-speech model with ultra-low latency and more expressive speech.

🤖 AI Prompts

• Research prompts that get PhD-level results
  Copy-paste templates for scoping, outlining, evidence checks, and final synthesis.
• Agent prompts that turn goals into actions
  Prompt structures that shift from “chatting” to autonomous tasking across web apps.

Check out our prompt library for more B2B marketing prompts:

💳 From the Buy-Side

• Top 5 AI procurement use cases delivering ROI (Europe)
  Where buyers are actually getting value: spend analysis, contract automation, supplier risk, compliance, forecasting.

📅 Events

• How Marketing Teams Are Scaling Using AI + Video ft. Jasper (Webinar)
  Sept 18, 2025. Learn how to use AI to ramp content production.
• MAICON 2025 — Marketing AI Conference (Cleveland)
  Oct 14–16, 2025. Workshops + breakouts built for marketers piloting and scaling AI.
• Enterprise AI Marketing Transformation Assembly (Dallas)
  Oct 7–8, 2025. CMO-level assembly focused on AI-driven marketing transformation.
• World Summit AI (Amsterdam)
  Oct 8–9, 2025. Global AI tracks with enterprise/marketing relevance.
• The MarTech Summit (Dubai)
  Oct 20–21, 2025. Regional martech leaders on AI, data, and customer experience.
• TECHSPO / MarTech (San Antonio)
  Oct 27–28, 2025. Marketing tech expo with AI sessions and vendor demos.

❤️ Favorite Finds

• B2B SaaS Marketing Snacks #90 — Syntropy: Marketing’s new mandate in the age of AI
  Kalungi on cutting through AI-driven noise with strategy, storytelling, and STOP (Standardize-Templatize-Optimize-Productize).
• 2025 Report on B2B Marketing (Japan/APAC)
  Scaling Japan Podcast shares AI adoption data and content effectiveness trends with takeaways for global teams.

🍔 Feed You Next Tuesday!

We can't wait to share more insights with you next week!

PS - if you found this newsletter helpful, please share it with others.

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