🔍 B2B Buyers Are Ditching Google for ChatGPT: Will You Make The Shortlist?

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I’ve found the best content for you this week — so let's dive in:

🔍 What’s Trending This Week

• 🔍 B2B Buyers are Ditching Google for AI — will you make the shortlist?

• 🤖 AI is Killing-Off “B” Vendors: AI features are the new market moat.

• 📈 One GTM Motion, Powered by AI: Just Global says silos are officially gone.

• 🧠 2026 Content Trends: CMI’s study reveals where leaders are betting on AI.

• 🧪 GEO vs SEO: A tactical guide to showing up in both bots and search results.

🆕 Insights & News

AI Search Surpasses SEO in How B2B Buyers Find Content
Research from 10Fold shows more B2B buyers now turn to AI platforms before conventional search, shifting content discovery dynamics.

Forrester: AI search is reshaping B2B marketing
Forrester finds B2B buyers are adopting AI-powered search three times faster than consumers, predicting AI-driven traffic will represent 20%+ of organic by late 2025.

What our AI Mode user behavior study reveals about search
Our own AI Mode behavior analysis shows shifts in query types, click patterns, and session flows relevant for B2B marketers.

2025 State of ABM: How B2B Teams Use AI, Hyper-Personalization to Drive Results
Demand Gen Report’s new study shows which ABM teams are winning—and how AI and hyper-personalization separate the leaders.

Rewiring B2B: How Demand Gen and ABM are Converging
Just Global’s latest report argues that demand generation and ABM are merging into a unified, AI-driven GTM motion.

Adobe: U.S. holiday spend to hit $253.4B; AI referrals up 520%
Adobe forecasts a record season and a surge of AI-driven retail traffic that will reshape peak-season tactics.

Consumers don’t trust the first search result anymore
New data shows trust shifting to multi-source answers and brand authority—not just position one.

🤖 Tools!

Oracle debuts AI agents for CX and revenue teams
Prebuilt agents target customer service, marketing workflows, and revenue orchestration use cases.

Why AI Agents will be the death of the “B Player” vendor
An operator’s POV on how agentic features will separate category leaders from legacy tools.

Verizon’s AI tool analyzes rival bills for custom switch deals
Competitive intelligence meets AI—handy playbook for B2B retention and acquisition teams.

SurveyMonkey launches new AI analysis suite
Faster insight extraction for research-driven content, persona work, and campaign testing.

Want to share a favorite tool with our readers? Let us know here.

📖 Tutorials

GEO and SEO: How to invest your time and efforts wisely
A guide to balancing generative engine optimization with classic SEO for durable visibility in AI answers.

Scaling PPC with AI automation: Scripts, data, and custom tools
Practical steps to automate repetitive PPC work with scripts and AI so strategy gets more time.

8 GEO strategies to boost AI visibility in 2025
Concrete on-page and entity tactics to win more citations in AI overviews and answer engines.

Inside an answer engine: how GenAI picks winners
Explains embeddings, re-ranking and why some brand answers consistently beat others.

Prioritize & save time on technical SEO with AI
Use AI suggestions to queue, justify and accelerate the highest-impact technical tasks.

🤖 Prompts & Custom Agents

How to create AI prompts that eliminate bias and increase conversions
Prompt patterns that reduce bias while raising clarity in customer-facing copy.

Google Ads copywriting with AI: getting the prompt right
Clear, structured prompts—from personas to constraints—lead to stronger AI-generated ads.

💳 From the Buy-Side

Procurement cost savings for mid-market companies
Where AI is cutting sourcing cycle time and driving measurable supplier savings.

❤️ Favorite Finds

When to invite AI into the content process
Beyond B2B Marketing (Ann Handley) — A candid POV on where AI belongs (and doesn’t) in editorial workflows.

The value of original research for B2B marketers
TopRank Marketing — Why proprietary data beats generic AI content and fuels answer-engine authority.

📅 Events

10 Tips for Becoming an AI-First B2B Marketer [free webinar]
Al Lalani, CEO of Omnibound.ai, explains how to get your organization started w/ AI. Oct 23, 2025

State of Search 2025 (Dallas–Fort Worth)
Actionable SEO and digital marketing strategies—this year with more AI content for agencies. Oct 27–28, 2025.

MarketingProfs B2B Forum 2025 (Boston)
Flagship B2B marketing conference with AI sessions, workshops, and networking. Nov 17–19, 2025.

The AI Summit New York 2025 (NYC)
Enterprise-focused AI conference with case studies and tooling to operationalize AI. Dec 10–11, 2025.

🍔 Feed You Next Tuesday!

I can't wait to share more insights with you next week!

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