Beware The “Generative AI Engine” Snake Oil

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Ready for more tools, insights, and inspiration?

We’ve curated the best content for you this week — so let's dive in!

This week, we’re focusing on AI Video, Agents, and Content Creation.

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🔍 What’s In This Week’s Edition

• 🧠 5,000 Marketers Can't Be Wrong: A new study reveals what people are really doing with GenAI.

• 📉 YouTube's AI Ad Problem: Deepfakes and AI avatars are everywhere on YouTube—even though they’re banned.

• 🎯 ABM Gets an AI Glow-Up: New research shows how AI is reshaping go-to-market strategies in account-based marketing.

• 🤖 Snake Oil Alert: Tom Pick calls out the hype around “Generative Engine Optimization” in a must-read takedown.

• 🔍 AI Agents Take the Wheel: Lindy AI’s live demo shows how far AI automation has come — and how easy it is to build one yourself.

🆕 Insights & Top Stories

Search Engine Journal's first-ever study provides insights on how over 5,000 U.S. marketing leaders are using AI today.

Menlo Ventures just released extensive study that shows how 61% of Americans and 1.8 billion people globally used AI in the past six months - including eye-opening use cases.

YouTube continues to see the spread of AI-generated ad content despite bans, raising issues of authenticity and effectiveness.

Dive into Google's newly launched AI Mode to learn about the shift from keyword-based advertising to conversational AI search.

MarketingProfs explores how AI is reshaping account-based go-to-market (GTM) strategies, based on research from ForgeX and Demandbase.

AI is revolutionizing marketing recruitment, from intelligent sourcing and automated screening to predictive matching.

🤖 Tools! *promoted (disclaimer)
This week: AI Video, Agents, and Content Creation

HubSpot’s compares and contrasts the top AI video tools in today’s crowded market including Veo 3, Hailuo, Runway, Invideo and more.

Marie Haynes shares exciting updates on the integration of ChatGPT with Gmail, Google Drive, and other popular apps and platforms.

G2 compares Gemini and Copilot on real-world tasks like content creation, coding, and image generation. We've been using Gemini 2.5 Pro a lot lately - it's the best web research agent we've used so far.

Salesforce just rolled-out Agentforce 3, which adds key tools to improve visibility, more app integrations, and better control over your AI agents.

OwlyGPT uses social listening to help brands create timely, on-brand content and provide strategic guidance.

YouTube's new in-stream chatbot lets viewers interact and ask questions. So many uses for this...

OpenAI launches Record Mode for macOS, enabling audio prompts in ChatGPT for Pro, Enterprise, and Education users.

Perplexity now generates 8-second videos in response to user prompts tagged on X (Twitter).

Want to share a favorite tool with our readers? Let us know here.

📖 Tutorials
This week:  AI Video, Agents, and Content Creation

In this newbie primer, Pathmonk does a great job explaining how to build an AI agent from scratch to automate multi-step tasks based on real-time analysis.

Search Engine Land explains how AI agents are changing PPC campaign management.

HubSpot explains exactly how to train generative AI to create content that aligns with your brand's tone and style.

🤖 AI Prompts
This week:  AI Video, Agents, and Content Creation

Leah Messenger explains how to write effective AI prompts for marketing tasks using frameworks like RACE and DREAM.

Check out our prompt library for more B2B marketing prompts:

💳 From the Buy-Side
AI is changing buyer behavior, too.

Agentic AI is being used today to automate purchase orders and boost supplier compliance by 15-30%.

📅 Upcoming Events
Make new connections. Learn. Have fun :-)

MarketingProfs demonstrates how AI agents are reshaping the future of marketing teams in areas like ABM and programmatic SEO.

This Canva webinar reveals how top brands use AI to scale content and maintain brand integrity. Topics include budget allocation, workflow enhancement, and balancing creativity with efficiency. Free registration.

A new event series sponsored by Dialpad focused on transforming customer experience with AI. For: Marketing professionals focused on CX.

For: Digital marketing professionals.

For: Marketing professionals and IT professionals that support them.

For: Marketing, sales, and customer experience professionals

For: Content marketers, strategists, and executives

For: Non-technical business leaders and marketing practitioners.

❤️ Favorite Finds
If you like our newsletter, then you'll probably like these too:

Carilu Dietrich and Maria Pergolino highlight GoDaddy's award-winning campaign at Cannes Lions, showcasing how they tapped into cultural moments and conversational AI to promote a celebrity-driven product launch.

Semafor interviews Liz Reid, Google’s Head of Search, on the changing relationship between AI and search.

Tina Huang shares insights on building AI agents, prompt engineering, agent business models, and evaluation methods in this educational video.

🍔 Feed You Next Tuesday!

We can't wait to share more insights with you next week!

PS - if you found this newsletter helpful, please share it with others.

At BestAIForTheJob, our mission is to build an educated community focused on the latest AI innovations in our industry. We’re passionate about curating the best AI-related content, including tools, case studies, prompts, agents, platforms, and AI upgrades in leading applications. We keep you connected to the breakthroughs and the discussions that matter so you can stay in the loop without endless searching. We also work closely with partners who value the future of AI, including employers and advertisers who want to reach an audience as passionate about AI as we are.

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