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Build Your First AI Agent In 26 Minutes (no coding required)
This Week: ChatGPT Referrals Drop, Otter.ai Sued For Secret Recordings - and more!
Best AI For The Job
August 26, 2025 • Reading Time: 5 minutes
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🔍 What’s Trending This Week
🧨 Your website is about to start talking inside Google SERPS.
📉 ChatGPT referrals are down 52%—except for Reddit and Wikipedia.
🦾 OpenAI hits $12B ARR — no one else comes close.
🤖 Build an AI agent in 26 minutes — w/ no code.
👀 Otter.ai sued for secretly recording your meeting —cue the awkward silence.
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🆕 Insights & News
10Fold’s report reveals how AI tools are keeping staffing flat.
AI Drives 70% Marketing Productivity, But Revenue Lags Without IntegrationInsights from McKinsey and Alibaba.
Google Gemini now learns from your chats unless you turn it offNew 'Personal Context' feature improves response quality based on prior conversations.
Google launches AI Mode in 180 countries and territoriesMore traffic drops, on their way...
Gemini Will Add AI-Powered Conversations to WebsitesUsers will soon be able to talk with your website inside the SERPs. Are you ready?
Otter.ai faces class action lawsuit for unauthorized meeting recordingEyebrows: raised.
ChatGPT referral traffic drops 52% as citation patterns shift dramaticallyOpenAI now favors Reddit and Wikipedia over niche sites, leading to a 90% drop in traffic for some.
OpenAI Crosses $12 Billion ARR: The 3-Year Sprint That Redefined What’s Possible in Scaling SoftwareNext up: the first $100mm, 1-person company.
Marketers And AI Still Have A Trust ProblemOnly 13% of marketers fully trust AI insights, and most workflows still rely heavily on human judgment.
Story of The Week
SEO vs. AEO: A field guide for B2B SaaS content marketers
by Animalz (7 minutes)
A succinct practical guide on how to get your products & brand to show up in ChatGPT and Google Overviews. (It's not as hard as you may think).
DIVE DEEPER:Where Did My Traffic Go? Winning In The Age of AI Overviews
Neil Patel spills the beans on how AI Overviews are the new traffic thieves, pushing clicks down the page and changing your SEO game plan, with smart strategies to help you adapt—like crafting answer-first content and building topical trust across platforms.
🤖 Tools! *promoted (disclaimer)
This week: No More Web Scraping, MagicStudio, AI Audio & Video
Use Gemini's API to eliminate uploads and web scraping from your workflows. (We start testing this one, next week.)
Ahrefs Launches Tracker Comparing ChatGPT & Google Referral TrafficA much-needed addition to the world's most popular SEO tool.
How Canva's Magic Studio Makes AI Work For YouIf you haven't used Magic Studio yet, you should. It's a powerful suite of AI tools for designing presentations, translating content, and generating creative assets - no prompt writing required.
Wondercraft launches Wonda, the first AI agent for content creationCreate professional audio and video with a chat — no 'vibe coding' required.
GenAI makes its way into Microsoft Excel, Adobe Acrobat StudioAdobe and Microsoft keep upping their AI game.
Meta Just Changed How Ads Work. Are You Ready For It?Jon Loomer explains how Meta’s new AI-powered Andromeda system has changed ad targeting to focus on creative-driven personalization.
Want to share a favorite tool with our readers? Let us know here.
📺 Video of The Week
by Tina Huang (28 minutes)
One of my favorite AI automation YouTubers, Tina Huang, shows how to build an AI agent using the open source process automation platform, n8n. We've been using n8n for agent-controlled workflows in our company, and so far it rocks!
⏰ Timestamps
========================
00:00 — Intro
00:24 — What is an AI Agent?
02:16 — Quiz 1
02:34 — Building An AI Research/Learning Agent in n8n
15:28 — Agent Guardrails & Error Handling
20:03 — Agent Orchestration
24:15 — Deploying the AI Agent
24:44 — Final Result
26:20 — Quiz 2
📖 Tutorials
This week: Automating Workflows w/ No Code, Giving GPT Your Voice, AI Disclosures
Dane Vahey uses ChatGPT and Gmail Connector to keep his inbox clear.
How to automate marketing tasks with ChatGPT & Gumloop in 4 simple stepsAutomate content creation and customer support - no coding required.
AI Hack of the Week: CEO GPTLovable captured their CEO's voice in a custom AI agent, AntonGPT, by training it on speeches, social media posts, and transcripts. Perfect for PR & internal comms!.
Why a healthy site is central to AI search performance by Semrush EnterpriseEnsure your website is AI-friendly.
16 Ways To Disclose Content Generated Or Enhanced By AIBoost credibility by properly disclosing AI's role in your content.
🤖 AI Prompts
This week: How To Prompt Agents, Master Deep Research
Y Combinator shares what they've learned working with hundreds of founders building with LLMs. They share real examples of prompts that failed, how companies are testing for quality, and what the best teams are doing to make LLM outputs useful and predictable. Well worth the time!
How to master Deep Research with ChatGPT & Claude (gated)Tired of overly-broad and irrelevant results? Let's fix that.
Check out our prompt library for more B2B marketing prompts:
💳 From the Buy-Side
AI is changing buyer behavior, too.
Ever wondered how purchasing teams are using ChatGPT?
📅 Events
Make new connections. Learn. Have fun :-)
Content Marketing World San Diego Sep 15 to Sep 17, 2025
For: Content marketers, strategists, and executives.
Advertising Week New York New York Oct 06 to Oct 09, 2025
For: Marketing, advertising, media, and tech leaders exploring AI-driven advertising.
Dreamforce San Francisco Oct 14 to Oct 16, 2025
For: Marketing, sales, and RevOps leaders applying gen-AI and real-time data in Salesforce.
Marketing Artificial Intelligence Conference (MAICON) Cleveland Oct 14 to Oct 16, 2025
For: Non-technical business leaders and marketing practitioners implementing AI.
ANA Masters of Marketing Conference Orlando Oct 21 to Oct 24, 2025
For: CMOs and senior marketers focused on growth, personalization, and AI-powered efficiency.
Adobe MAX — The Creativity Conference Los Angeles Oct 28 to Oct 30, 2025
For: Content, creative, and marketing teams scaling AI-assisted content production.
Brandweek Atlanta Nov 03 to Nov 05, 2025
For: Brand and growth leaders applying AI to brand building and customer experience.
MarketingProfs B2B Forum Boston Nov 17 to Nov 19, 2025
For: B2B marketers across content, demand gen, and ops looking for practical AI tactics.
AWS re:Invent Las Vegas Dec 01 to Dec 05, 2025
For: Marketing & data leaders partnering with engineering to build gen-AI customer experiences.
CES (C-Space: Marketing & Advertising) Las Vegas Jan 06 to Jan 09, 2026
For: Marketers exploring AI, advertising tech, and consumer behavior trends.
❤️ Favorite Finds
If you like our newsletter, then you'll probably like these too:
The Animalz Content Marketing podcast speaks with Kate Pluth, leader of Dropbox's lean Content Strategy team, about how AI tripled output by automating production, automating their content calendar, and using digital listening tools.
🍔 Feed You Next Tuesday!
Thanks for making it to the end.
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