ChatGPT Ads: A New Channel for B2B?

This Week: ChatGPT Pulse, When Agents Replace Websites - and more

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Best AI For The Job
October 01, 2025 • Reading Time: 5 minutes

Published every Tuesday by BestAIForTheJob.com.

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I’ve curated the best B2B content for you this week — so let's dive in!

Note: this edition was created using OpenAI, Beehiiv & Make.com.

  • 🧑‍💼 Marketing Is GenAI’s Next Target: 69% of your skillset is up for grabs.

  • 🛒 Walmart Loves ChatGPT, Amazon Says ‘No’: The AI shopping wars are heating up.

  • 🌐 When Agents Replace Websites: Your site isn’t going away—but it might stop being your MVP.

  • 📊 Google’s Data Is Open For Business: Real-world datasets to fight hallucinations and boost accuracy.

  • 🧠 AI Personas = Marketing Teams: Why your next content strategist might be a prompt.

 

🆕 Insights & News

ChatGPT Advertising: A New Channel for Marketers?
Ads in ChatGPT might soon give marketers a new way to target engaged users seeking solutions.

Marketing Jobs Are The 4th Most Exposed To GenAI
Indeed says 69% of marketing skills are ripe for AI transformation.

Pew: Most Americans Want AI Labels, Few Trust Detection
76% of Americans crave clarity on human vs. AI-generated content - but only 12% can tell the difference.

ChatGPT is now 20% of Walmart’s referral traffic — while Amazon wards off AI shopping agents
Walmart is happy feeding content to AI, but Amazon is not. Who will win in the end?

Google opens vast AI data trove
Google just unveiled its Data Commons Model Context Protocol, providing access to a goldmine of real-world datasets that reduce hallucinations and boost response accuracy.

CDPs Were Just the Beginning: Why Real-Time Activation Is the Next Competitive Edge
Real-time activation can transform everyone's marketing game. AI makes it possible.

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⭐ Story of The Week

When Agents Replace Websites

by Duane Forrester | 12 min read


Let’s talk about our agentic future.

As task-completing agents move from concept to adoption, their impact on how we discover and transact online will be significant.

Building and maintaining a website will increasingly mean structuring it for agents to retrieve from, not just for people to browse.

Websites won’t vanish, but in many cases their utility will shrink as agents become the new intermediary layer between people and answers.

🤖 Tools!

ChatGPT gets proactive with Pulse
Pulse delivers automatic daily briefings based on your chats, feedback, and connected apps like your calendar. Recommendations appear as topical visual cards you can scan or open for detail.

atlasIQ Expanded for B2B Marketers
pharosIQ just leveled up its atlasIQ platform with engagement tracking - at the contact level.

Gemini 2.5 Flash Update: Clearer Answers, Better Image Understanding
Flash makes a few needed changes.

6sense Launches AI Email Agents, Names Chris Ball as New CEO
Leverage AI to automate the entire email lifecycle - from drafting content to scoring and routing leads.

Hearst puts its audience data to work — through Amazon
AURA builds audience segments by combining behavioral signals from browsing habits with contextual cues from the content readers consume. Under the new partnership, advertisers can access this data through Amazon's DSP.

LinkedIn Launches Company Intelligence API
Sync LinkedIn's new API with your CRM to see who’s engaging with your LI ads.

Google Launches SMB Resource Center Focused on AI
Google's Small Business Hub is packed with resources on their latest AI tools to do everything from creating content and ads to analyzing their performance.

SaaStr AI App of The Week: Gamma. (The AI Sales Deck Generator That’s Converting)
Gamma transforms sales collateral into personalized high-converting masterpieces.

Want to share a favorite tool with our readers? Let us know here.

📺 Video of The Week

Nano Banana And Seedream 4: 20 New Use Cases

Artovah | 34 minutes

Fun new ways to generate media for your campaigns:


- Generate time-lapse and hyper-lapse videos
- Transform your photos into stylized or 3D art
- Generate CCTV footage
- Create Storyboards
- Generate Polaroid Style Images
- Create Infographics

📖 Tutorials

Your GEO content audit template
Learn how to use ChatGPT and Screaming Frog to get your content cited in AI responses.

From manual to AI-powered orchestration: Winning Fortune 500 IT deals with ABM
How to supercharge your account-based marketing (ABM) using AI.

IAB releases AI use case map for advertising professionals
IAB describes 84 AI applications including Audience Insights, Creatives, & Personalization.

Get Featured In This Newsletter!

🎯 Introduce yourself to 5,000 AI-curious marketers.

🤖 Prompts & Agents


This Writing Style Screams AI
How to keep your bot from writing like one.

My AI marketing team has a professor, a writer & a salesperson. Yours can, too.
Leverage AI personas to supercharge your strategies, create content, and automate tons of daily tasks.

💳 From the Buy-Side

How Agentic AI is Transforming Procurement: Insights from Zycus World Tour
See how Agentic AI is automating negotiations, improving compliance, and making procurement smarter every day.

📅 Events

MAICON 2025 — Marketing Artificial Intelligence Conference (Cleveland)
Hands-on sessions for marketers implementing AI to drive growth and efficiency. Oct 14–16, 2025.

State of Search 2025 (Dallas–Fort Worth)
Actionable SEO and digital marketing strategies—this year with more AI content for agencies. Oct 27–28, 2025.

MarketingProfs B2B Forum 2025 (Boston)
Flagship B2B marketing conference with AI sessions, workshops, and networking. Nov 17–19, 2025.

The AI Summit New York 2025 (NYC)
Enterprise-focused AI conference with case studies and tooling to operationalize AI. Dec 10–11, 2025.

🍔 Feed You Next Tuesday!

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