ChatGPT Now Connects to Your Business Tools

This Week: B2B eCommerce, Future of SaaS and more

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This week, we’re focusing on B2B eCommerce, Future of SaaS and more.

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🔍 What’s In This Week’s Edition

  • 📉 Flat Budgets, Big Bets: CMOs aren’t getting more money—but 99% are betting on GenAI to stretch every dollar.

  • 🔍 SEO Just Got Weird: SEMRush says AI search converts better, but relevance now beats rankings.

  • 🎥 Amazon's Video Ad Tsunami: AI-generated product videos are about to flood your feed—brace your wallet.

  • 💻 SaaS Is Dead, Long Live APIs: SaaStr warns that UI is out and backend services are the future of B2B software.

  • 🤖 ChatGPT Plugs-In: Connectors make it easy to integrate your AI with Google Drive, CRM and marketing apps.

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🆕 This Week’s Top Stories

CMO Budgets Are Flat for 3+ Years. But 99% of CMOs Say Gen AI is a Top Priority.

Marketing budgets have stagnated at 7.7% of company revenue, but 99% of CMOs are prioritizing generative AI to squeeze more from each marketing dollar.

Google AI Mode finally rolling out to all users in the U.S.

Not to be confused with AI Overviews, Google's new AI Mode provides more comprehensive answers and supports additional input modes including voice and images.

We Studied the Impact of AI Search on SEO Traffic. Here's What We Learned

SEMRush's new study reveals that AI search visitors convert at higher rates than traditional search visitors, and AI cites content based on relevance rather than rankings.

Marketers Using AI Publish 42% More Content [The State Of AI In Content Marketing]

A report from Ahrefs found that 87% of marketers use AI for content creation, allowing them to publish significantly more content each month compared to non-AI users.

AMAZON IS ABOUT TO BE FLOODED WITH AI-GENERATED VIDEO ADS

All US sellers now have access to the Amazon Ads Video Generator, introducing motion and AI editing for better product promotion via video.

Story of The Week

In this facinating dive into the future of software, SaaStr discusses the emerging trend of users relying on ChatGPT and other AI tools instead of user interfaces and workflows in B2B software - HubSpot's integration with ChatGPT is a perfect example in the CRM space. With the advent of MCP, robust backend APIs will become critical as software companies transition to meet new AI work habits. BIG implications for marketing tech.

🤖 Tools! *promoted (disclaimer)
This week: B2B eCommerce, Future of SaaS and more

Salesforce unveils agentic Marketing Cloud Next

Salesforce recently launched autonomous AI agents designed to generate and execute a marketing campaign in hours, personalize customer interactions, automate lead management and track performance.

Meta Launches AI Video Restyling Tools in Edits and the Meta AI App

Meta just unveiled new AI video restyling tools in the Meta AI app and Instagram's Edits with over 50 preset AI prompts.

LinkedIn Launches Video Creation Integration for Adobe Express

LinkedIn's new integration with Adobe Express streamlines video content creation for LinkedIn posts and video ads.

Clay and Gong integration may be the missing link in ABM

MarTech discusses how the integration of Clay and Gong can revolutionize account-based marketing (ABM) by tapping into underutilized sales call data.

ChatGPT Now Connects to Your Business Tools

ChatGPT's new 'Connectors' tool make it easy to integrate data from Google Drive, HubSpot, and other leading business apps into your AI workflows. VERY powerful.

Want to share a favorite tool with our readers? Let us know here.

📺 Video of The Week
by B2Bites podcast (25 minutes)

In this episode of B2B Bites, Jeff Micas from McFaden Digital discusses how AI is being used to improve online product search, price quoting, and customer recommendations in the manufacturing industry.

📖 Tutorials
This week: B2B eCommerce, Future of SaaS and more

How Your Marketing Team Can Adopt AI In One Day

Holding a marketing AI hackathon is a great way to get quick, hands-on experience building solutions with tools like Replit, Figma, and ChatGPT.

Free This Weekend: Vibe Coding on Lovable

Carilu Dietrich walks us through Lovable’s game-changing "vibe coding" platform that makes it easy for anyone to create custom apps without coding skills.

The Ultimate LLM.txt Guide for Marketers and SEOs

Saloni Kohli explains how marketers and SEOs can leverage the new llms.txt file to improve their content’s visibility in AI-generated responses.

How To Remix Content Using Generative AI Tools

This week’s Inbox Insights livestream shows how to use generative AI tools to repurpose and transform content effectively.

How We Built a Landing Page With AI

Using Lovable, we crafted a landing page for a fictional consulting firm in just minutes without code.

🤖 AI Prompts
This week: B2B eCommerce, Future of SaaS and more

Prompting Tips from OpenAI to Improve ChatGPT Results

OpenAI explains their top two best practices for getting best results from ChatGPT.

Check out our prompt library for more B2B marketing prompts:

💳 From the Buy-Side
AI is changing buyer behavior, too.

Ardent Insights on CPO Priorities for 2025 Revealed

This recent report by Ardent Partners details the evolving priorities of Chief Procurement Officers (CPOs) for 2025

📅 Upcoming Events
Make new connections. Learn. Have fun :-)

AI Agents: Your New Digital Team - Scaling the Future of Marketing [ONLINE EVENT]

MarketingProfs will demonstrate how AI agents are reshaping the future of marketing teams, including practical use cases like ABM and programmatic SEO.

Free This Weekend: Vibe Coding on Lovable

Carilu Dietrich walks you through Lovable’s game-changing "vibe coding" platform that makes it easy for anyone to create custom marketing apps without coding skills.

Marketing In The AI Era: What The Data Actually Shows

This Canva webinar reveals how top brands use AI to scale content and maintain brand integrity. Topics include budget allocation, workflow enhancement, and balancing creativity with efficiency. Free registration.

CX & AI: Navigating the Future Jun 18, Sep 16, Oct 9

A new event series sponsored by Dialpad focused on transforming customer experience with AI. For: Marketing professionals focused on CX.

B2B Connect Jun 23 to Jun 25, 2025

For: senior B2B eCommerce, digital, and marketing executives

DigiMarCon America 2025 Jul 17 to Jul 18, 2025

For: Digital marketing professionals.

AI for Marketers Summit San Francisco Sep 03 to Sep 03, 2025

For: Marketing professionals and IT professionals that support them.

INBOUND Sep 03 to Sep 05, 2025

For: Marketing, sales, and customer experience professionals

Content Marketing World Sep 15 to Sep 17, 2025

For: Content marketers, strategists, and executives

Marketing AI Conference Cleveland Oct 14 to Oct 16, 2025

For: Non-technical business leaders and marketing practitioners.

❤️ Favorite Finds
If you like our newsletter, then you'll probably like these too:

When AI-First Goes Horribly Wrong & Using Dark Data With AI

Katie Robbert discusses DuoLingo's disastrous AI-first strategy and techniques for transforming unused dark data into actionable insights using simple AI tools.

Using AI-Inspired Social Content To Grow A Loyal Audience

Sabrina Ramonov effortlessly converts meeting notes into social media posts without burning out.

🍔 Feed You Next Tuesday!

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