CMOs Open The Kimono: How They REALLY Use AI

This Week: YouTube Citations Dominate AI, OpenAI enters eCommerce - and more!

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Best AI For The Job
October 08, 2025 • Reading Time: 5 minutes

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Ready for more AI insights and inspiration?

I’ve found the best content for you this week — so let's dive in:

  •  🧠 GPT-5 Masters Knowledge Work: OpenAI’s new benchmark shows AI now beats humans… by 100x.

  • 📉 Google AI Overviews overlap 54% of search: key data for your GEO/AIO strategy.

  • 🛍️ Instant Checkout Arrives In ChatGPT: say hello to Agentic Commerce.

  • 🧑‍💻 CMOs Open The Kimono: From scaling localization to board prep, here’s how leaders actually use AI.

  • 📺 YouTube Is Winning AI Search: With 200x more citations than competitors, YT is the top-of-funnel leader.

🆕 Insights & News

AI Does Knowledge Work 100X Faster and Cheaper Than Experts
OpenAI'snew GDPval test proves that GPT-5 performs most knowledge work better + faster than any human could. (this is what we're seeing, too)

2025 Hiring Demand by Industry
The job market is cooling - where do marketers stand?

What OpenAI’s Research Reveals About The Future Of AI Search
Learn how people are actually using ChatGPT. TL/DR: things are changing quickly.

Google AI Overviews Overlaps Organic Search By 54%
BrightEdge shares new data to inform your GEO / AIO strategy.

YouTube dominates AI search with 200x citation advantage: Data
It's official: YouTube is the undisputed champ of video citations in AI search.

OpenAI launches TikTok-style app
Generate and share stunning, ultra-realistic videos using prompts.

SMBs' Biggest Frustrations With Marketing Right Now
31% are tackling overload by using AI to write their emails and social media posts, despite worries about data privacy and trustworthiness.

Meta Expands AI Ad Tools, Adds Free Sales Chatbots for Websites
Want a FREE customizable chatbot for your site to boost sales? Meta has you covered.

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⭐ Story of The Week

Hype or Not? Should you be investing in AI Agents?

by Marie Hayes | 10 min read


Let’s talk about our agentic future - AGAIN ;-)

In last week's Big Story, we shared how AI agents are changing how buyers find and connect with us. This week, you'll learn how agents are poised to automate operations - for example:

- Walmart uses AI agents like Sparky to streamline everything from customer interactions to inventory management.
- Google's ambitious plans for multi-agent systems and protocols for agent-to-agent communication.

🤖 Tools!

OpenAI Launches Sora iOS App + Sora 2 Model
Generate cameos (insert a person into a scene) and tweak videos using Sora 2.

Google AI Mode Gets Image Search
Conversational image search is rolling out - in U.S. English.

Google’s AI Max for Search: What 30 days of testing reveal
AI Max lets you target audiences based on past behavior and demographics.

LiveRamp introduces agentic AI tools for marketing automation
Navigate LiveAgent's massive data trove, automate segmentation, and improve third-party search.

Google Search Labs gains Agentic capabilities in AI Mode
Will multi-task reasoning, live web search, and access to tools improve the search experience?

Evaluate Creator Fit in Seconds with Traackr’s AI Content Summaries
Instantly assess a creator's voice, tone, and brand mentions.

OpenAI turns ChatGPT into a shopping tool with Instant Checkout
Buy from Etsy inside the chat using the new Agentic Commerce Protocol (ACP) Google developed with Stripe.

Cloudflare launches AI Index for website content discovery
Website owners can now control how AI uses their content - or not.

Contentsquare previews agentic content analytics
Sense Analyst helps tech-challenged marketers ask questions like, "Where am I losing customers?" - and get actionable insights.

Sprinklr introduces AI agents and copilots for CX
Sprinklr Copilot helps you interpret dashboards, and their AI Agents handle customer interactions across channels.

Want to share a favorite tool with our readers? Let us know here.

Check out this informative session from Exit 5 where three experienced CMOs share how they are using AI in their organizations.

Dave and the panel cover:

- The most overhyped use cases in B2B marketing.
- Real success stories, including a content research engine, how to scale localization, and using AI to make creative teams more data-driven.
- How CMOs use AI for board prep, customer insights, and team coaching.

📖 Tutorials

How Businesses Can Use AI to Scale Video [video]
Scale video production without losing your authentic voice.

How To Create 2 Months Of Content In 2 Hours With ChatGPT [pay wall]
Generate weeks and weeks of engaging content in just 2 hours using the KLT framework and custom prompts.

The AI-Ready Data Quality Audit [video]
How to perform a data quality audit using Trust Insights' 6C framework.

How To Use Wikipedia To Improve AI Search Visibility
Keeping your Wikipedia page(s) fresh and well-structured is the key.

How to get your organization aligned for the AI age
What a recent MarTech Conference panel said about how to organize around AI without descending into chaos.

How to Improve AI Visibility: 11 Strategies We Tested
Tips on citation tracking, user-generated content, structuring data, and more.

How AI search responds when you make a site more crawlable
An easy way to get a 10% visibility bump in AI search.

🎯 Do You Sell To B2B Marketers?

Sponsor my newsletter to reach 1,000+ decision makers in every issue!

🤖 Prompts & Agents

Customer Zero: Social Listening prompts
Sprout Social shares prompts that turn online chatter into actionable insights.

Google Ads: copywriting with AI - Getting the prompt right
Generate ad copy with Gemini - based on persona, task definition, context, and format.

💳 From the Buy-Side


RFP Automation for Mid-Market Procurement: Smarter Evaluations with AI
Learn how mid-market companies are using AI to automate proposal and evaluations.

📅 Events

MAICON 2025 — Marketing Artificial Intelligence Conference (Cleveland)
Hands-on sessions for marketers implementing AI to drive growth and efficiency. Oct 14–16, 2025.

10 Tips for Becoming an AI-First B2B Marketer [free webinar]
Al Lalani, CEO of Omnibound.ai, explains how to get your organization started w/ AI. Oct 23, 2025

State of Search 2025 (Dallas–Fort Worth)
Actionable SEO and digital marketing strategies—this year with more AI content for agencies. Oct 27–28, 2025.

MarketingProfs B2B Forum 2025 (Boston)
Flagship B2B marketing conference with AI sessions, workshops, and networking. Nov 17–19, 2025.

The AI Summit New York 2025 (NYC)
Enterprise-focused AI conference with case studies and tooling to operationalize AI. Dec 10–11, 2025.

🍔 Feed You Next Tuesday!

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