Did You Know? 1 in 5 AI Chats Contain Buyer Intent

Also: OpenAI's new browser, Higgsfield+Sora upgrade AI Video - and more!

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Best AI For The Job
October 28, 2025 • Reading Time: 5 minutes

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Ready for more AI insights and inspiration?

I’ve found the best content for you this week — so let's dive in:

  •  🧠 AI Agents: Less Hype, More Homework: Karpathy says keep jobs narrow, measurable, and ruthlessly practical.

  • 🛍️ 1 in 5 Chats = Buyer Intent: If you’re not optimizing for it, someone else is.

  • 📊 AI Royalties for Publishers?: will collective licensing save B2B media?

  • 🎥 AI Video Gets Real: Sora 2 & Higgsfield make high-quality clips a breeze.

  • 🦾 GEO is the New SEO: everyone’s learning how to adapt.

🆕 Insights & News

AI royalties for small and midsize publishers: collective licensing’s next big play
Collective licensing could help smaller publishers capture AI training value without one-off negotiations.

B2B Marketers Shifting to Data-Driven & Performance Marketing
Fresh Madison Logic survey shows budgets moving to performance channels with AI powering targeting and measurement.

One in five ChatGPT conversations show commercial intent
Study finds significant buyer intent in AI chats—ripe for search, content, and conversion plays.

Equativ survey: 67% of consumers now use AI weekly
Rapid mainstreaming of AI usage reshapes expectations for personalization, speed, and support.

Industry debate: advertising exec challenges ageism myth
AI-literate seniors outperform—worth considering for AI adoption programs.

Audit: 45% of AI assistants’ news answers have issues
Quality gap underscores the value of trusted, first-party content and human QA in AI workflows.

Why some brands win in AI Overviews (webinar notes)
Key factors and prompts that increase inclusion and accuracy in AI surfaces.

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⭐ Story of The Week

AI Agents: A Reality Check (From One of the Best)

Andrej Karpathy via Business Insider | ~5 min read

Agent hype is peaking—but shipping them into real business processes is still hard work.

Karpathy outlines where agents shine (structured tasks, tool use) and where they still stumble (long horizons, reliability).

For B2B marketers, it’s a nudge to aim for narrow wins now—campaign QA, research, and reporting—while building toward bigger automations.

  • Start with constrained tasks that have clear success/failure signals.
  • Use toolformer patterns: retrieval, spreadsheets, analytics, ad platforms.
  • Instrument everything—latency, cost, accuracy—to prove ROI and scale.

🤖 Tools!

AI App of the Week: Higgsfield—video AI that’s beating prompt-only tools
Hands-on review of a rising video platform built for marketers who need brand-safe & realistic video content - right now.

Auto-generated videos, new Maps sitelinks & AI Max reporting updates
Google feature drops you can test this week to squeeze more from search and short-form video.

YouTube shares more on its Ask Studio AI bot
Creator-facing analytics assistant that could speed competitive research and content planning.

OpenAI’s Sora update expands video generation
Higher-fidelity motion and longer clips make AI video more viable for B2B explainers and ads.

Facebook rolls out AI photo picker
Faster creative iteration for ads and organic—especially helpful for small content teams.

Want to share a favorite tool with our readers? Let us know here.

📺 Video of The Week

ChatGPT Atlas Launch—What Marketers Need To Know

Exposure Ninja | ~18 minutes

Walkthrough of the new capabilities with clear implications for research, content, and analytics workflows.

Covers assistant behavior, multimodal inputs, and how tools/knowledge affect output quality in practical tasks.

Useful as a quick primer for piloting Atlas in a marketing sandbox before rolling into team processes.

  • Rapid brief creation with doc links and brand context.
  • Structured data handoffs to Sheets/BI for faster reporting.
  • Safer deployments via scoped tools and retrieval.

📖 Tutorials

ChatGPT Atlas Launch Video
OpenAI breakdown with takeaways for research, briefing, and reporting workflows.

How to Use AI for Content Creation: A B2B Marketer’s Framework for ABM
Practical framework to align AI-authored assets to ICPs, plays, and buying stages.

How to personalize customer marketing at scale with AI
Step-by-step on signals, segments, and governance to avoid creepiness.

An old SEO’s guide to the new world of GEO
Actionable playbook for AI-era discovery without chasing vanity keywords.

From zero to Replit Fluent: shipping apps with “vibes”
Behind-the-scenes process for prototyping agent-like apps you can use internally or with customers.

🎯 Do You Sell To B2B Marketers?

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🤖 Prompts & Custom Agents

We let OpenAI’s “Agent Mode” surf the web for us—here’s what happened
Field test shows where autonomous browsing helps—and where human guardrails matter.

Subject-line prompts that convert
Battle-tested structures that lift revenue, not just open rates.

Prompts for event engagement
Use AI to pre-qualify topics, draft Q&As, and personalize follow-ups at scale.

Prompt patterns for GEO visibility
Recipes to structure brand pages and summaries for AI-led discovery.

💳 From the Buy-Side

Study: AI chats reveal real buyer intent
Signals procurement teams increasingly use to shortlist vendors—before sales ever hears from them.

❤️ Favorite Finds

YouTube Monetization Updates & Brand Collaborations
Creator Economy News unpacks what the latest AI-assisted monetization changes mean for B2B content teams.

I outranked my own site with Perplexity parasite SEO
SEO Testing Show explores AI-era discovery strategies—useful for content distribution beyond classic Google.

This Week’s Video
Marketing Ops Weekly shares pragmatic tips on automations, attribution, and creative testing with AI.

📅 Events

The AI Conference Boom: Where (and How) to Show Up in 2026
Up-and-coming AI conferences to consider for the 2026 budget.

MarketingProfs B2B Forum 2025 (Boston)
Flagship B2B marketing conference with AI sessions, workshops, and networking. Nov 17–19, 2025.

Get ABM Certified (Virtual) — Demandbase
Hands-on ABM training with certification. Virtual session on December 3, 2025.

ANA B2B Committee: ABM Strategies (Virtual)
Member session on ABM with practitioner case studies. December 10, 2025.

AI Summit New York — Dec 10–11, 2025 (NYC)
Enterprise AI + marketing tracks; great end-of-year strategy fodder.

Global AI Virtual Conference 2025
Three-day virtual conference on AI applications. December 15–17, 2025.

Forrester B2B Summit North America — Apr 26–29, 2026 (Phoenix)
Analyst-led GTM strategy with AI front-and-center across tracks.

The MarTech Summit Madrid — May 19, 2026 (Madrid)
EU perspective on AI martech stacks and data privacy by design.

Gartner Marketing Symposium/Xpo — Jun 8–10, 2026 (Denver)
CMO-level agenda on AI strategy, analytics, and customer experience.

Content Marketing World — Oct 5–7, 2026 (Denver)
Deep-dive workshops on AI-enabled content ops, measurement, and governance.

🍔 Feed You Next Tuesday!

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