Game On! Google Ups The Ante In B2B

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We’ve curated some useful and eye-opening content for you this week — so let's dive in!

This week, we’re focusing on Automating Marketing Workflows w/ AI.

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🔍 What’s In This Week’s Edition

• 🤖 Google Ups The Ante in AI: New Gemini upgrades plus a universal assistant are poised to revolutionize buyer-seller communications.
• 💸 AI Ain’t Cheap: HubSpot breaks down what AI really costs—and how not to blow your budget.
• 🏭 Marketing AI for Manufacturers: Finally, industrial B2B gets some AI automation love.
• 🎨 Creatives Still Side-Eyeing AI: Only 5% say they’re experts, but the rest are (slowly) testing the waters.
• 🛠️ Workflow Wizards: A full toolkit of AI automations, from no-code hacks to custom GPTs built in Sheets.

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🆕 This Week’s Top Stories

Google just leveled-up the AI market! Search Engine Land give you a sneak peek into how Google's latest AI developments will revolutionize marketing.

Search Engine Journal covers Google's exciting Gemini AI updates revealed at Google I/O, including fresh tools for data analysis, improved reasoning, long text analysis, and Gemini Live's camera and screen sharing for real-time assistance. (Gemini 2.5 Pro is the bomb!)

HubSpot explores the real-world costs of integrating AI into workflows for companies of any size. You'll learn how different AI models impact budgets and how to strategically plan your AI investments.

Conveyor Marketing Group explores how AI is reshaping marketing strategies for manufacturers.

MarTech discusses creative teams' cautious integration of AI into creative workflows and the current state of adoption. If you feel left behind, don't: only 5% of creatives claim to be an AI expert.

🤖 Tools! *promoted (disclaimer)
This week: Automating Workflows

Social Media Today explores the AI tools now offered by major advertising platforms in the social media channel.

Visual no-code platform for connecting apps and building custom workflows. Integrated with leading models. We use Make.com to automate dozens of tasks.

An all-in-one professional quality email marketing platform powered by AI that gets results. Whether for a weekly newsletter, sales sequence, or one-off blast, you can generate content in your brand voice, automate your sends, monitor competitors, and manage your email workflow in one place.

The world's most popular AI-first workflow automation platform for technical teams.

The generative AI platform for building enterprise-class agents and LLM-based applications that are SOC2, GDPR & HIPPA-compliant.

The best no-code web app builder for non-programmers. Lovable is an AI software engineer that makes it easy for anyone to instantly build websites and web apps with no technical knowledge needed.

Want to share a favorite tool with our readers? Let us know here.

📖 Tutorials
This week: Automating Workflows

Melissa Reeve of MarTech reveals how easy it is to get started with AI agents and automation in marketing. The #1 recommendation: Stop waiting for the perfect use case - and dive in today.

How to leverage direct mail + AI to stand out in a crowded market by creating figurines of your prospects using this simple, inexpensive hack.

Ben Johnson from Evenbound explains how they build custom GPTs to streamline client call prep.

In just 6 minutes, Sam Altman shows you exactly how to get your brand's content picked up by ChatGPT and other leading LLMs - not as hard as you may think.

Matt from A Studio shows you how to build a custom GPT AI assistant that keeps project work anchored to your marketing strategy by leveraging strategy documents, buyer personas, and client data.

Oktopost explains how B2B social media managers can leverage AI and marketing intelligence in a structured weekly planning routine.

🤖 AI Prompts
This week: Automating Workflows

Check out Sarah Levinger’s 3-step creative prompt to generate distinctive and high-converting ad hooks based on psychology principles.

Grok now lets marketers create data visualizations & charts directly in the browser.

How to leverage real customer data into your prompts to improve outputs from AI tools.

Check out our prompt library for more B2B marketing prompts:

💳 From the Buy-Side
AI is changing buyer behavior, too.

Check out this insightful piece from John Yuva on how agentic AI is revolutionizing procurement practices while preserving human oversight.

📅 Upcoming Events
Make new connections. Learn. Have fun :-)

A new event series sponsored by Dialpad focused on transforming customer experience with AI. For: Marketing professionals focused on CX.

For: Digital marketing professionals.

For: Marketing professionals and IT professionals that support them.

For: Marketing, sales, and customer experience professionals

For: Content marketers, strategists, and executives

For: Non-technical business leaders and marketing practitioners.

❤️ Favorite Finds
If you like our newsletter, then you'll probably like these too:

In this Clarity Digital Podcast, Al Safati chats with Chris Celand about the evolving roles of CEOs and CMOs in the age of AI, including how to manage sales and marketing alignment.

Consultant Pam Deeder shares insights on aligning sales and marketing efforts in this Humanize Automation episode from Dr. Jill Shiflebine (9k subs).

🍔 Feed You Next Tuesday!

We can't wait to share more insights with you next week!

PS - if you found this newsletter helpful, please share it with others.

At BestAIForTheJob, our mission is to build an educated community focused on the latest AI innovations in our industry. We’re passionate about curating the best AI-related content, including tools, case studies, prompts, agents, platforms, and AI upgrades in leading applications. We keep you connected to the breakthroughs and the discussions that matter so you can stay in the loop without endless searching. We also work closely with partners who value the future of AI, including employers and advertisers who want to reach an audience as passionate about AI as we are.

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