Gemini 3 Takes the Lead!

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I’ve found the best content for you this week — so let's dive in:

🔍 What’s New This Week

• 🧠 Brand Prominence > Paid Reach: If you’re clinging to PPC and SEO, good luck getting results from AI.

• 💥 AI ABM = 137% ROI: A new report shows AI-powered ABM isn’t just smarter— it’s printing checks.

• ⚔️ AI Overviews = Publisher Battleground: Big media is lawyering up as traffic tanks and AI eats their clicks. Important for media partnerships

• 🤖 Case Study: 3 Humans + 20 Agents: Multi-agent opns are here, and they’re terrifyingly efficient.

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🆕 Insights & News

ABM Report Shows Massive ROI Impact of AI Integration
A new report from Outcomes Rocket shows that 79% of marketers are using AI for smarter targeting, driving an impressive 137% ROI for Account-Based Marketing strategies.

Survey says: Social media has officially beaten SEO for SMB traffic
Data from WordStream reveals a tipping point: social media is now the top traffic source for SMBs, outranking search engines as AI-generated summaries continue to siphon off organic clicks.

OpenAI declares “Code Red” as Google’s Gemini 3 takes the lead
Facing stiff competition from Google's superior Gemini 3 benchmarks, OpenAI has hit the panic button to ramp up personalization and response speeds, delaying other product launches to fix the flagship.

Forget the funnel: The customer-centric B2B journey is now chaotic
The linear buyer's journey is dead; this analysis argues for using AI to manage real-time content personalization that adapts to buyers who zigzag through the decision-making process.

The 2026 Sales Reckoning: Why the “people person” rep is endangered
SaaStr highlights a shift where deep technical skills are trumping the classic sales personality, with companies like Vercel thriving on minimal human involvement and AI agents handling the heavy lifting.

Publishers go to war: From lawsuits to lobbying against AI Overviews
Major publishers like Condé Nast and The Atlantic are ramping up legal and lobbying efforts against Google, claiming AI Overviews are devastating traffic and revenue models.

🤖 Tools!

Google vs Microsoft: How their Performance Max approaches compare
Which do you prefer - creative automation or B2B targeting prowess?

Optimizely Opal
Optimizely introduces "agent orchestration" for marketers, a system that lets you coordinate specialized AI agents to automate complex workflows and boost productivity.

Runway Gen-4.5
Runway’s latest model has taken the top spot in AI video generation, surpassing competitors with impressive visual fidelity and realistic dynamics that are raising the bar for B2B video content.

Google Search Console AI-Powered Configuration
Google just launched an AI-powered configuration tool in Search Console that lets you set up complex performance report filters using plain natural language—no technical skills required.

Want to share a favorite tool with our readers? Let us know here.

📖 Tutorials (Sponsored By Valley)

Stop wasting hours on manual outreach! Let Valley fill your calendar with qualified meetings on autopilot, while you focus on what you do best: closing deals.

How to Update Old Content Using AI
Christopher Penn shows how to use generative AI (Gemini) to update content with fresh facts while maintaining your brand voice.

The Foundation Guide to B2B LinkedIn Marketing
A massive guide (Vol 269) explains how to use LinkedIn as a lead gen powerhouse rather than a social network. Details AI solutions for prospect targeting and personalized outreach.

Build a $10,000 AI Lead Magnet System
Zach walks through a Make.com-based "Lead Magnet System" that uses a prospect's content to create personalized messages, a newer technique agencies are using to close high-ticket B2B clients.

12 Days of AI: Documentation Knowledge Blocks
Ditch generic documents; this tutorial shows how to use ChatGPT to build "knowledge blocks" that streamline employee onboarding for AI tools and ensure processes & messages stay on-policy.

Build a SendGrid MCP Server for AI Email
For technical marketers: A guide on how to use a Model Context Protocol (MCP) server to give Claude control of your SendGrid account to run personalized email workflows.

🤖 AI Prompts & Agents

Case Study: 3 Humans + 20 AI Agents at SaaStr
A fascinating look at how SaaStr operates with a tiny human team by relying on 20 specialized AI agents for tasks like newsletter formatting and lead qualification — proving multi-agent systems are ready for prime time.

5 Business-Ready Gemini Gems
Instructions and templates to create custom "Gemini Gems" (Google's version of custom GPTs) to serve as specialized workers in your business workflows.

Create Quality LinkedIn Ads with AI Agents
How to set up "project knowledge" and leverage a prompt builder to create an agent that iterates on LinkedIn ad copy based on custom campaign constraints.

❤️ Favorite Finds

How AI Is Rewriting B2B Marketing (Versa Business Systems)
Andrew Seidman discusses how AI is changing search marketing dynamics and why engaging on platforms like Reddit is becoming critical for visibility in a GEO world.

Implementing Modern B2B Strategies (CMO Confidential)
Megan Bowen, CEO of Refined Labs, discusses the tension between AI assistance and foundational marketing principles, arguing that while AI provides insights, prioritizing brand awareness is still the long-term play.

The truth about AI readiness in B2B (Oktopost)
Shaun Ma from Schneider Electric warns that most B2B marketing teams aren't actually ready for AI because 80% of their data is going to waste. He then lists the structural changes needed.

📅 Events

The AI Conference Boom: Where (and How) to Show Up in 2026
Up-and-coming AI conferences to consider for the 2026 budget.

Global AI Virtual Conference 2025
Three-day virtual conference on AI applications. December 15–17, 2025.

CES 2026 - Jan 6-9, 2026 (Las Vegas, NV)
The world's most powerful tech event, featuring dedicated tracks on AI in marketing, advertising, and content creation.

2026 B2B Digital Marketing Predictions & Resolutions - Jan 14, 2026. (online)
Join the ANA for a virtual workshop to plan your B2B digital marketing strategies for the new year.

B2B Growth Marketing - Jan 20, 2026. (online)
A virtual workshop by the ANA focused on advanced growth marketing tactics and strategy.

2026 B2B Content Marketing Predictions - Jan 28, 2026. (online)
A virtual webinar by Informa TechTarget to help marketers forecast content trends for 2026.

B2B Marketing Exchange (B2BMX) - Mar 9-11, 2026 (Carlsbad, CA)
Focused on B2B revenue, this event dives deep into AI for demand gen and account-based experiences at its new location.

SXSW 2026 - Mar 12-18, 2026 (Austin, TX)
The Interactive track is a global hub for cutting-edge discussions on generative AI, ethics, and future brand interactions.

Adobe Summit 2026 - Apr 19-22, 2026 (Las Vegas, NV)
Adobe's major annual event focuses on digital experience, creativity, and AI innovations. With the SEMRush acquisition, it should be interesting!

Social Media Marketing World 2026 - Apr 28-30, 2026 (Anaheim, CA)
A key event for social pros, featuring a dedicated 2-day "AI Business World" track for tactical marketing sessions.

Forrester B2B Summit North America — Apr 26–29, 2026 (Phoenix)
Analyst-led GTM strategy with AI front-and-center across tracks.

The MarTech Summit Madrid — May 19, 2026 (Madrid)
EU perspective on AI martech stacks and data privacy by design.

Gartner Marketing Symposium/Xpo — Jun 8–10, 2026 (Denver)
CMO-level agenda on AI strategy, analytics, and customer experience.

Content Marketing World — Oct 5–7, 2026 (Denver)
Deep-dive workshops on AI-enabled content ops, measurement, and governance.

🍔 Feed You Next Week!

I can't wait to share more insights with you next week!

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