- B2B Marketing With AI
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- Google Admits It: The Open Web Is In "Serious Decline"
Google Admits It: The Open Web Is In "Serious Decline"
This Week: How to Get Cited in LLMs, 'Loop Marketing' With AI - and more!
Best AI For The Job
September 10, 2025 • Reading Time: 5 minutes
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Published every Tuesday by BestAIForTheJob.com.
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I’ve curated the best B2B content for you this week — so let's dive in!
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🔍 What’s Trending This Week
📉 Google Admits It: The open web is shrinking—and your traffic might be next.
🌀 Loop Marketing Is Here: HubSpot declares the funnel dead (again), this time with receipts.
📚 LLM Seeding 101: Neil Patel shows how to get your content cited by ChatGPT and friends.
🧠 GEO vs. SEO: Why you need to optimize for bots and answer engines now.
🎯 Get Featured In This Newsletter!
Introduce yourself to 5,000+ AI-curious marketers.
🆕 Insights & News
Google Admits That The "Open Web" is in Decline
In a recent court filing, Google admitted their display-ad (open web) business is in "serious decline".
Apple to launch AI search for Siri in 2026: Report
Apple's new AI search engine will be called (cough), 'World Knowledge Answers'.
Stanford Research Finds AI Replacing Young Workers
Entry-level jobs in customer service and coding have seen a 16% drop as automation takes over repetitive tasks.
Google Cloud survey reveals 88% ROI spike among AI agent early adopters
Most experience a positive return on investment.
Publishers reveal identity crisis as data challenges mount
Wunderkind reveals a startling identity crisis within the publishing industry - caused in large part by AI.
Introducing Loop Marketing: The Next 20 Years of Marketing
HubSpot argues the funnel is finally dead. It's time to think in "customer loops" with AI executing across the lifecycle.
iPullRank releases 20-chapter AI search optimization manual
Learn exactly how Google AIO and ChatGPT work and how they differ from SEO.
AI Continued Adoption by Marketers: Survey Results
Dive into Saul Marquez's recent insights on AI adoption, courtesy of Outcomes Rocket.
⭐ Story of The Week
Getting Cited in LLMs: A Guide to LLM SeedingNeil Patel’s Digital Marketing Blog | ~25 min readWhat “Generative Engine Optimization” really looks like—and how to make your content citable by AI systems. Key tactics you’ll learn: how to structure content for AI citations, how to measure GEO impact, and where LLMs pull attributions from today. Use this to earn more brand mentions inside AI answers and protect organic visibility as AI overviews expand. |
🤖 Tools!
WhatsApp Adds AI-Generated Backgrounds to Business App
Fast, on-brand product shots at scale—right inside WhatsApp for Business.
Threads API Opens Up
Marketers can now plug Threads into their toolchains for posting, analytics, and workflows.
How Alaan Cut CPL by 56% with LinkedIn Ads and Factors.ai
Alaan, a corporate card platform, reduced their cost per lead by 56% using LinkedIn Ads and the data-tracking capabilities of Factors.ai.
Snapchat Launches First Open Prompt AI Lens
Snapchat's new "Imagine" Lens lets you whip up AI-generated images just by typing prompts.
Olto Raises $5.1M for AI B2B Solutions
Their new AI "demo engineer" helps B2B sales teams whip-up personalized product demos.
Compliance Toolkit: AI-powered support for SMS compliance
Marketers can now more easily comply with the Telephone Consumer Protection Act (TCPA).
Want to share a favorite tool with our readers? Let us know here.
📺 Video of The Week
AI and SEO: How LLMs Are Transforming B2B Tech MarketingShaun Els | 10+ minutesA practical breakdown of how LLMs are already reshaping B2B SEO—and what to do about it. See where LLM-powered search is impacting rankings and how to pivot content strategy for B2B tech. Practical SEO takeaways for schema, topical authority, and creating “AI-citable” assets. |
📖 Tutorials
How to Replace Missing Wordpress Plugins With AI
Discover a straightforward process for creating custom solutions, even if you are not a developer.
Scaling PPC with AI automation: Scripts, data, and custom tools
Learn how to scale PPC campaigns efficiently with AI-powered scripts, automation, and data workflows.
8 Generative Engine Optimization (GEO) Strategies For Boosting AI Visibility in 2025
Practical strategies to make your content more visible in AI-generated answers and search overviews.
AI Video in B2B Marketing: Lessons from Canva, VEED, LinkedIn, and G2 Review Data
Canva and VEED are shaking up B2B marketing with AI tools that make it easy to edit and repurpose videos across platforms like LinkedIn.
Let’s Look Inside an Answer Engine and See How GenAI Picks Winners
Explains how AI answer engines rank and select winners using embeddings and re-ranking algorithms.
How to Prioritize & Save Time on Technical SEO Workflows with Botify Assist
Shows how AI can prioritize and automate technical SEO tasks to free up time for strategy.
🤖 AI Prompts
Google engineer releases free 400-page guide to agentic AI systems — Antonio Gulli from Google explains how to use agents to supercharge your campaigns with AI and other tools.
50 Nano Banana Prompts & Tips — Guide introduces versatile AI visual editing tool for brand consistency and content creation, with use cases and prompt examples.
Unlocking AI Creativity: How To Quickly Create Quality Music And Video — This guide walks through using tools like Udio and Midjourney with workflows and prompts, improving content creation efficiency and storytelling.
For more B2B marketing prompts:
💳 From the Buy-Side
IDC MarketScape: JAGGAER Named a Leader in Procurement Platforms
Fresh market context for sourcing + contract lifecycle buyers.
📅 Events
Make AI Writing Work for Your Content & SERP Visibility [Recorded Webinar]
Join experts from Conductor to learn how to write high-quality AI content that ranks & builds trust.
MAICON 2025 — Marketing Artificial Intelligence Conference (Cleveland)
Hands-on sessions for marketers implementing AI to drive growth and efficiency. Oct 14–16, 2025.
brightonSEO UK — October 2025 (Brighton)
Two days of deep search marketing training and talks, with strong AI + SEO tracks. Oct 23–24, 2025.
State of Search 2025 (Dallas–Fort Worth)
Actionable SEO and digital marketing strategies—this year with more AI content for agencies. Oct 27–28, 2025.
MarketingProfs B2B Forum 2025 (Boston)
Flagship B2B marketing conference with AI sessions, workshops, and networking. Nov 17–19, 2025.
The AI Summit New York 2025 (NYC)
Enterprise-focused AI conference with case studies and tooling to operationalize AI. Dec 10–11, 2025.
❤️ Favorite Finds
The NEW Way to Generate Leads From LinkedIn Ads FAST in 2025
Leadtail interviews has a deep conversation with Philip Illic a LinkedIn Ads Specialist from kiin.co. Philip shares the unique process he uses to drive booked calls with LinkedIn ads.
🍔 Feed You Next Tuesday!
Thanks for making it to the end.
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