Google’s NEW Pomelli AI is Revolutionizing SMB Marketing

Also: 5 Best Chatbots for Lead Gen, Building Trust With Agents - and more!

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Best AI For The Job
November 05, 2025 • Reading Time: 4 minutes

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I’ve found the best content for you this week — so let's dive in:

  • 💥 AI Just Broke Content Economics For Publishers

  • 🧠 Agentic Ad Wars Begin: Publishers, platforms, and marketers are racing to automate (and regulate) ad delivery with AI.

  • 📊 Google AI Search Hits 75M Daily Users

  • 🎨 Design Without Designers: Adobe, Google, and Writesonic drop tools that turn prompts into polished campaigns.

  • 🤖 Marketing Workflows Are Going Agentic: AI copilots are now building, scaling, and measuring funnels — are you ready?

🆕 Insights & News

Media Briefing: Publishers Build Toward an Agent-Led Ad Business
AI is reshaping media buying, as publishers adopt agent-driven ad models that eliminate programmatic headaches.

Google Q3 Report: AI Mode, AI Overviews Lift Total Search Usage
Google’s AI search features are fueling growth with 75M daily users.

Google’s Robby Stein: Ads Aren’t Going Away in AI Search
Expect conversational ad formats to join AI search, ensuring marketers still have a place in the evolving discovery landscape.

Meta Adds More Users, Doubles-Down on AI Investment
Meta’s $51B quarter underscores its pivot toward AI-driven ad delivery, creator tools, and smarter targeting systems.

The Power of AI in Advertising: From Data to Creative Decisions
Companies like Microsoft and Google are blending predictive data with generative design, delivering 2.8x better click-through rates.

Ad Context Protocol Sparks Debate Over Agent Standards
The new AdCP aims to unify ad automation via AI agents, but marketers warn it may complicate measurement and transparency.

⭐ Story of The Week

AI Is Breaking The Economics Of Content

Search Engine Journal · 6 min read

Generative AI has shattered the traditional supply-and-demand model of online content, flooding the web with machine-generated articles while upending traffic patterns for sites like Wikipedia, YouTube, and Reddit.

For B2B marketers, this isn’t just a content glut—it’s a paradigm shift. The winners will be the brands producing additive insight, original data, and human-context storytelling that AI can’t easily replicate.

Search visibility now favors content that LLMs find authoritative, forcing teams to rethink SEO as “agentic optimization.”

  • Mass AI generation has collapsed the value of undifferentiated information.
  • Marketers must focus on unique data, expertise, and opinion-based insight.
  • Future SEO = optimizing for AI citation and LLM trust, not just clicks.

🤖 Tools!

Google’s Pomelli AI (beta): Revolutionizing SMB Marketing
Google’s new AI platform crafts on-brand campaigns from your website site, making pro-level ad creation more accessible to small businesses.

The 5 Best ChatBot Platforms
G2 reviews top conversational AI platforms like Drift and Qualified that help marketers capture high-quality leads.

Adobe Express Launches AI Assistant
Adobe’s AI assistant lets non-designers generate visuals and layouts through plain text.

Amplitude Launches AI Visibility Tracker
The new platform monitors your brand’s presence across ChatGPT and Gemini, helping marketers measure AI-era awareness.

Triton Digital Launches AI-Powered Audio Ad Builder
Triton’s AdBuilder AI helps publishers produce broadcast-quality spots instantly.

Writesonic’s “Tags” Feature Organizes AI Visibility Data
Marketers can now group AI visibility data by campaign or product to track performance across multiple LLMs.

Google’s Gemini AI Cuts Ad Production Time by 70%
Gemini 2.5 Pro helps creative teams mix text, video, and visuals faster.

Want to share a favorite tool with our readers? Let us know here.

📺 Video of The Week

The Agentic Marketer | Episode 6: Building Trust in B2B Marketing with Agentic AI

ROIDNA · 38 minutes

Gina from ROIDNA joins The Agentic Marketer podcast to unpack how her agency uses AI tools to rebuild trust and boost pipeline performance in the age of zero-click search and AI assistants.

This episode highlights how agentic marketing reshapes B2B campaigns by automating analysis, improving decisions, and freeing marketers to focus on strategy and storytelling.

  • Leverage AI agents to tackle zero-click search and content visibility issues.
  • Use agentic frameworks to align marketing and sales insights for faster decisions.
  • Focus on transparency and trust as core brand differentiators in the AI era.

📖 Tutorials

How to Build Accurate Marketing Forecasts
Funnel explains how to combine mix modeling and predictive analytics to create smarter budget forecasts that connect marketing spend to revenue.

Process Documentation with AI
Trust Insights shows how to use transcription tools and diagramming AIs to record & map campaign workflows.

How to Become the AI Architect of Your Marketing Organization
Archana Dhankar shares a framework for fostering AI literacy, experimentation, and governance to scale responsible marketing automation.

How to Do a Complete Local SEO Audit: 11-Point Checklist
A tactical guide to auditing local SEO with schema markup and keyword clustering so your business surfaces in both Google and AI search.

How B2B Brands Can Build Real Communities In Social Media
Oktopost details prompt engineering for AI moderation and engagement bots that boost genuine community participation.

Using AI to Create Marketing Assets Without Losing Engagement
A research-backed guide to balancing human creativity with AI-generated visuals and copy to preserve authenticity and consumer trust.

How We Built an AI Ecosystem to Amplify Our Event Content
MarTech’s content team details a workflow using Descript, ChatGPT, and NotebookLM to repurpose conference sessions into blog, audio, and video assets.

Turn One Webinar Into 30 Days of Content in Under 3 Hours
MarketingProfs shows how to transform a webinar into a month’s worth of short-form posts using AI.

🎯 Do You Sell To B2B Marketers?

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🤖 Prompts & Agents

5 Bold Predictions on the Rise of Agentic AI
G2 outlines the coming orchestration boom—where every marketing workflow gets its own agent network for automation and insight.

The Future of SEO Teams Is Human-Led and Agent-Powered
Learn how marketing teams are pairing agents with human strategists to enhance content visibility and creative precision.

Microsoft’s Plan to Scale Staff Using AI Agents
Microsoft CEO Satya Nadella explains how AI copilots reduce process friction, offering a roadmap for B2B organizations building internal agents.

Best AI Voice Assistants for Business
Compare six leading AI voice agents for automation, from Retell AI to Genesys Cloud CX, complete with prompt templates and integration guides.

💳 From the Buy-Side

European CPO’s Roadmap to Enterprise AI Procurement
A step-by-step playbook for CPOs to scale AI across sourcing and supplier management—covering pilots, risk controls, and Zycus’ agentic tools to hard-wire continuous improvement into procurement.

The Future of BPO in the Age of AI and Automation: A Conversational Recap
Buyer-side leaders discuss how AI (from “AI trainers” to agentic workflows) is reshaping vendor selection, SLAs, and CX outcomes in outsourced operations—useful for procurement teams modernizing BPO frameworks.

❤️ Favorite Finds

In-Ear Insights: How to Create Effective Reporting
Trust Insights explains storytelling through data frameworks like SAINT, showing marketers how to make insights actionable.

Almost Timely: How to Improve Sales Skills with Generative AI
Chris Penn discusses practical use cases for generative AI in refining sales tactics and understanding buyer intent.

B2B Reads: Taking Risks in the AI Age
Mark Schaefer and guests reflect on how AI reshapes marketing creativity and strategic risk-taking.

📅 Events

The AI Conference Boom: Where (and How) to Show Up in 2026
Up-and-coming AI conferences to consider for the 2026 budget.

Get ABM Certified (Virtual) — Demandbase
Hands-on ABM training with certification. Virtual session on December 3, 2025.

ANA B2B Committee: ABM Strategies (Virtual)
Member session on ABM with practitioner case studies. December 10, 2025.

AI Summit New York — Dec 10–11, 2025 (NYC)
Enterprise AI + marketing tracks; great end-of-year strategy fodder.

Global AI Virtual Conference 2025
Three-day virtual conference on AI applications. December 15–17, 2025.

Forrester B2B Summit North America — Apr 26–29, 2026 (Phoenix)
Analyst-led GTM strategy with AI front-and-center across tracks.

The MarTech Summit Madrid — May 19, 2026 (Madrid)
EU perspective on AI martech stacks and data privacy by design.

Gartner Marketing Symposium/Xpo — Jun 8–10, 2026 (Denver)
CMO-level agenda on AI strategy, analytics, and customer experience.

Content Marketing World — Oct 5–7, 2026 (Denver)
Deep-dive workshops on AI-enabled content ops, measurement, and governance.

🍔 Feed You Next Tuesday!

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