GPT‐5 is here! OpenAI promises better writing, faster research

This Week: How to prompt GPT-5, Is AI Cheating?, and more

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Best AI For The Job
August 12, 2025 • Reading Time: 5 minutes

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Published every Tuesday by BestAIForTheJob.com.

SOC 2 in 19 Days using AI Agents

We’re Delve — the team that went viral for sending custom doormats to over 100 fast-growing startups.

That stunt? It cost us just $6K and generated over $500K in pipeline. Not bad for a doormat.

But if you haven’t heard of us yet, here’s what we actually do: Delve helps the fastest-growing AI companies automate their compliance — think SOC 2, HIPAA, ISO 27001, and more — in just 15 hours, not months.

Our AI agents collect evidence, generate policies, and prep everything while you keep building. And when it’s time to close your enterprise deal? Our security experts hop on the sales call with you.

We’ve helped companies like Lovable, Bland, Wispr, and Flow get compliant and grow faster — and we’d love to help you, too.

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🔥 What’s In This Issue

  • 🚀 GPT‑5 goes mainstream — what it really changes for B2B teams.
  • 🎯 Google’s PMax adds levers B2B advertisers actually asked for.
  • 🧲 Personalization data you can take to the CFO: +16% conversions.
  • 🛠️ New tools & agents (and one sourcing agent to watch).
  • 📚 Practical tutorials + prompt frameworks you can steal today.
  • 🎥 Long‑form videos worth your time (brand visibility in AI search!).


🆕 Insights & News

GPT‑5 is here: OpenAI promises better writing, faster research
OpenAI’s flagship model lands with speed, reliability, and workflow upgrades B2B teams will notice.

5 Tips to Better Enable Your Sales Team (Backed by New 2025 Data)
Fresh data on what actually moves the needle in sales enablement (and how marketing can help).

Meet ChatGPT Study Mode: The Free AI Tutor That Never Sleeps
A guided mode signals where AI‑assisted learning (and enablement) is heading for go‑to‑market teams.

Study: Advanced Personalization Linked To Higher Conversions
New research ties advanced personalization to a 16% lift in conversions — with a maturity model you can use.

⭐ Story of The Week

Is AI Use Cheating?

Trust Insights — ~5 min read

A timely take on the “is AI cheating?” debate, with a practical policy framework for ethical and transparent use of AI in marketing teams - great for preparing internal AI guidelines and enablement decks

You’ll walk away with language to set policy, align stakeholders, and protect brand integrity while still moving fast.

🤖 Tools!

AI Max gets new reporting features
Google’s “AI Max” surfaces search terms, headlines, and landing pages in one view — better QA for AI‑assisted ads.

OpenAI launches GPT‑5 to all ChatGPT users
The default model for ChatGPT gets faster, more reliable, and more “agentic” — worth retesting your content/playbooks.

Agentic AI vs. Generative AI
A clear explainer on when to deploy agents vs. classic gen‑AI in go‑to‑market workflows (with concrete use cases).

10 best AI monitoring tools for SEO teams in 2025
Handy roundup of monitoring tools to track AI search visibility and content drift.

Search our library of recommended AI tools

📺 Video of The Week

AI Search for B2B Brands: From Visibility to Pipeline & Revenue

Rampiq — 45 minutes

AI‑driven discovery is changing where buyers find and learn about vendors — so marketers must do what it takes to show up in AI answers.


In this video, you will learn:
✅ How visibility works in LLM-driven search for B2B brands
✅ What it really takes to move from AI search visibility to a qualified pipeline
✅ Practical frameworks to connect AI visibility with lead generation and revenue.

📖 Tutorials

Is AI Use Cheating? (policy template inside)
Practical framing for responsible AI usage you can lift into your team’s guidelines and trainings.

Getting started fast with GPT‑5
What’s new, why it matters for content/workflows, and where to retest prompts and automations first.

ChatGPT as a Search Engine: how people use it
Data‑backed guidance to adapt your buyer‑enablement and content syndication for AI‑first searchers.

OpenAI Launches GPT‑5: What marketers should test
A concise run‑through of updates with clear next steps for B2B workflows and measurement.

Google’s Guided Learning: Lessons for customer onboarding
A look at Google's step‑by‑step, quiz‑driven learning UX you can borrow.

🤖 AI Prompts

OpenAI's GPT‑5 Prompting Guide
OpenAI’s latest prompting patterns for steerability, reliability, and agentic tasks.

A Complete JSON Prompting Guide for Marketers
Structure prompts as JSON to batch tasks, enforce schema, and scale repeatable outputs across channels.

Prompt engineering is dead. Long live context engineering!
Why instructions + evidence beat one‑off clever prompts — and how to wire that into real GTM work.

AI Search Volume & Prompt Explorer
A new way to quantify prompt demand across platforms. Good for campaign ideation and SEO.

Search our library of optimized ChatGPT prompts

💳 From the Buy‑Side

The top 10 RFP response software
A current landscape of AI‑assisted RFP tools buyers are evaluating (loop this to your proposals team).

Meet Accio: Alibaba.com’s AI Sourcing Agent
A glimpse at agentic sourcing from the buyer’s side — worth understanding for vendor‑shortlist dynamics.

New AI B2B Sourcing Agent: Accio
Early look at a sourcing agent aimed at compressing supplier discovery — interesting for procurement‑heavy B2B ops.

📅 Events

Content Marketing World — Sep 15–17, 2025 (San Diego)
Flagship content conference with 100+ sessions; strong AI and search tracks.

MarTech (Online) — Sep 17, 2025
One‑day virtual event focused on AI + data stack modernization for marketing leaders.

MAICON — Oct 14–16, 2025 (Cleveland)
The premier AI‑for‑marketers conference; deep dives on real use cases and governance.

ANA B2B Webinar — Sep 10, 2025
B2B series session with practical tactics for modern buyer journeys.

❤️ Favorite Finds

AI discoverability in B2B search
McKinsey / B2B Pulse on how to earn visibility in AI answers and translate it into pipeline.

Karabo AI: B2B Sales Intelligence Platform
Vinebase talks data unification and agentic prospecting for lean sales teams.

Avoid Fragmented AI Solutions!
Conveyor on consolidating tooling to avoid brittle, unscalable AI stacks.

Agent‑to‑Agent GTM: How AI is Reshaping B2B Discovery
Santosh Sahu breaks down how autonomous agents change top‑of‑funnel discovery and qualification.

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🍔 Feed You Next Tuesday!

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