How AI Can Cut Your Agency Spend

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We’ve curated some eye-opening content for you this week — let's dive in!

This week, we’re focusing on AI-Powered Email Marketing.

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🆕 This Week’s Top Stories

Google launched its most advanced AI model last week with a 1 million token context window and multimodal processing. This appears to be the best-performing LLM model today by a good bit, beating OpenAI's best models on everything but simple Q&A. Definitely worth a look.

A new Journal of Marketing study finds that ALN is effective— but only under specific conditions. Some businesses experience significant increases in sales, while others see little to no impact. The key factors determining success include the nature of the sales cycle, deal complexity, and whether the customer is new or returning.

Adobe’s report shows a 1200% increase in AI shopping traffic since July 2024, with tools from Perplexity and Amazon leading the way - impacting B2B buyer behavior, too.

This recent infographic from ProspectWallet provides the latest facts & trends about B2B email marketing trends and features including subject lines, time of day, segmentation and personalization, automation, and AI usage.

Writesonic's content marketing team has been on a tear recently, pushing out great B2B content. In this overview they explore how AI-powered customer experience automation (CXA) technologies can impact B2B customer satisfaction and sales. In it they cover AI-driven chatbots, how to build dynamic email and feedback loops to refine the customer journey, and more. Solid tool recommendations (& not just theirs).

🤖 Tools! *promoted (disclaimer)
This week: AI-Powered Email Marketing

Customer data platform for collecting, cleaning, and activating customer data.

Email marketing platform offering tools for creating, sending, and optimizing email campaigns.

Generate 1,000s of personalized outreach emails that get you 8x more replies using AI - within minutes.

Email management tool that uses AI to prioritize and organize your inbox.

Want to share a favorite tool with our readers? Let us know here.

📖 Tutorials
This week: AI-Powered Email Marketing

GetResponse provides solid insights and recommendations on how to combat email fatigue with strategies like audience segmentation, AI-personalized content, and email automation for better engagement. Cuisinart, Airbnb, Netflix, and Spotify are using these strategies effectively.

🤖 ChatGPT Prompts
This week: AI-Powered Email Marketing

Check out our prompt library for more B2B marketing prompts:

💳 From the Buy-Side
AI is changing buyer behavior, too.

The CTO Show with Mehmet explores AI's role in simplifying RFP-driven B2B sales in a conversation with Peter Bonny, CEO of Fast Break, a company that uses AI to automate RFP responses for large companies. They discuss how AI streamlines both procurement and sales by creating semantic content understanding between parties and by automating repetitive tasks.

📅 Upcoming Events
Make new connections. Learn. Have fun :-)

Premier national event exclusively crafted by and for client-side marketers, offering insights from top executives and industry visionaries. For: Client-side marketers.

Focuses on email marketing’s latest innovations in technology, strategy, design, and acquisition. For: Email marketing professionals.

Reveals case studies, best practices, and common challenges to help professionals stay updated with industry trends. For: Product marketing professionals.

Covers case studies, best practices, and industry trends to help product marketers enhance their skills. For: Product marketing professionals.

Discusses AI applications in marketing, featuring case studies and best practices. For: Marketing professionals and IT professionals that support them.

HubSpot's annual event for marketing, sales, and customer experience professionals, offering keynotes, breakout sessions, and networking. For: Marketing, sales, and customer experience professionals

A conference focused on content marketing strategies, featuring keynotes, sessions, and workshops. For: Content marketers, strategists, and executives

MAICON helps marketers at all levels understand AI, educate their teams, garner executive support, pilot AI use cases, and develop a near-term strategy for successfully scaling AI. Learn from top marketing AI pros, who will share marketing AI case studies, methodologies, and technologies. For: Non-technical business leaders and marketing practitioners.

❤️ Favorite Finds
If you like our newsletter, then you'll probably like these too:

In the latest The Last Mile podcast, successful software product marketer Chang Chen walks us through the best uses of AI in B2B marketing - especially for startups and SaaS providers. They discuss how AI democratizes product creation for marketers, often eliminating the need for a technical co-founder; and, how AI makes content repurposing and personalized landing page creation simple, reducing costs and boosting lead conversion.

Heather Geris and Matt Scanland host the Tenfold AI Podcast, sharing insights on how paid search in B2B is changing due to the rise of AI shopping assistants like Perplexity and ChatGPT. They discuss AI's impact on SEO, content quality, and data structure.

The AI SDR Movement podcast delves into the evolving role of agents in marketing. Sean and host Morgan discuss how platforms like Napkin.AI and Polymat are transforming product marketing and design and how AI SDRs are making prospecting and lead gen more efficient and responsive.

🍔 Feed You Next Tuesday!

We can't wait to share more insights with you next week!

PS - if you found this newsletter helpful, please share it with others.

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