How Alibaba Is Using AI To Simplify B2B eCommerce (For Buyers & Sellers)

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I’ve found the best content for you this week — so let's dive in:

🔍 What’s New This Week

• 🤖 Marketing Is Starting to Look Like Engineering: continuous updates, data-driven, and AI-powered.

• 🎬 Agentic Tools Are Eating Your Workflow: From Opal to Goldcast, AI agents can serve as your editor, coordinator, and content strategist.

• 🧩 Gemini 3 vs Claude 4.5 vs GPT-5.1: new superpowers, but VERY different sweet spots.

• 📈 Tables » AI Visibility: New data shows adding structured tables to your content can double your chance of being cited by ChatGPT.

• 🧠 Buyer-Side Agents Are the Real Disruption: Martech’s 2026 outlook warns: buyers agents are changing the marketing game - fast.

🆕 Insights & News

Gemini 3 is rolling out now
Gemini 3 shines when unstructured/messy data drives a process - think: lead gen, content creation, quick-response/agile marketing, ABM, and personalized customer interactions. It's also a multimodal powerhouse that creates incredibly realistic images & videos using Sora 2.

NOTE: I've been using Gemini 3 for content work this week. Really impressed by the speed of reasoning and the quality of result on the first try. Be generous with context and sample outputs, though, if you want the same result.

Claude 4.5 excels at process automation, coding
Claude Opus 4.5 excels at using computers and assisting with complex enterprise tasks. Claude Sonnet 4.5 is the best foundation coding model for building complex apps and agents and improves on reasoning and math skills. Available via API now.

Data Shows That Meta’s AI-Based ‘Vibes’ Feed is Struggling to Hold Attention
Meta’s latest venture, the "Vibes" feed, is struggling to sustain engagement with AI-generated videos despite initial curiosity.

ChatGPT Citations Are 2.3X More Likely To Include A Table Than Google Search
Adding structured tables to content appears to significantly boost your visibility.

Google CEO Warns That No Tech Giant Is Safe If An AI Bubble Bursts
Sundar Pichai cautioned that overhyped AI investment resembles dotcom-era exuberance, pointing to a potential market correction affecting the entire tech sector.

OpenAI Just Released GPT-5.1, and Personality Is a Big Focus
OpenAI's GPT-5.1 focuses on enhancing conversational personality and user experience fun tone presets, making it your go-to for content-based work.

Buyer-side agents are the real disruption (Martech's upcoming 2026 report)
Buyer-side agents are shaking up the customer's journey and shifting power from marketers to buyers.

How To Stand Out At Your 9-5 Job In The AI Era
A 60-day strategy to elevate your career using AI tools like ChatGPT, Gemini, and Zapier. With actionable steps and prompt templates.

🤖 Tools!

Google DeepMind unveils Nano Banana Pro
This new image generation tool is a game-changer for marketing teams, offering accurate text rendering and creative controls for generating compelling, realistic visuals.

MICROSOFT AGENT 365 ANNOUNCED
Microsoft debuted Agent 365 to manage and govern AI agents across organizational systems, serving as a control plane for marketing automation.

WRITER Launches New AI Agent to Power Everyday Work
WRITER just dropped an AI Agent experience packed with Playbooks, Routines, and Connectors to help automate work and maintain brand consistency.

Goldcast Launches Agentic Video Editor
Goldcast just rolled out its Agentic Video Editor, an AI-powered tool that edits videos in a snap, making it a breeze for marketers to transform everything from webinars to product demos.

pharosIQ Rolls Out atlasIQ Intelligence Engine
pharosIQ's new atlasIQ Intelligence Engine cuts audience engagement time from a year to just 90 days by leveraging advanced AI to identify and activate in-market buyers with pinpoint precision.

Google’s Deep Research Integrated Into NotebookLM, Yes!
Google’s latest upgrade to NotebookLM lets you blend your AI-generated reports with source materials in real-time, making it a powerhouse for researchers and marketers alike.

Guideflow*
Guideflow is a demo automation platform that uses a no-code builder and AI for personalization, translations, and voiceovers in step-by-step product walkthroughs.

Want to share a favorite tool with our readers? Let us know here.

📖 Tutorials

How To Use AI Agents For Marketing
This article shows how SafetyCulture achieved a 100% lead enrichment rate and a 3X meeting increase by implementing AI agents.

How to Make Content Experimentation an Always-On, Low-Lift Part of Your Workflow
Embed ongoing experimentation into your workflow using generative AI for rapid idea generation and automated optimization/feedback loops.

How to build an organic Reddit strategy that drives SEO impact
Strategically engage with targeted subreddits for authentic interaction and an SEO boost. This can also boost GEO, because Reddit is a key info resource for leading AI chatbots.

Repositioning What SEO Success Looks Like
This article dives into why traditional success metrics are outdated and suggests focusing on business alignment, quality traffic, and meaningful engagement leveraging AI.

6 overlooked ways to repurpose content and unlock new organic growth
Check out clever strategies to repurpose marketing content beyond the usual tactics, from using Pinterest Rich Pins to leveraging ChatGPT for FAQs.

🤖 AI Prompts & Agents

OpenAI’s new tools unlock agentic automation
OpenAI's AgentKit is revolutionizing PPC marketing by automating repetitive/mundane tasks with agents that autonomously reason and take action.

AI Press Release Prompts for B2B Marketers
Create structured and professional press release drafts, and test different tones/styles.

Create Professional Business Emails
AI prompts for clear, professional emails, keeping messages concise and focused while experimenting with tones.

Introducing WRITER Agent: A new agent design pattern for enterprise scale
WRITER Agent is an enterprise-focused AI that streamlines repetitive workflows with smart features like customizable playbooks, automated routines, and personality profiles.

💳 From the Buy-Side

JAGGAER Leads the Charge in Revolutionizing Procurement with Human-Centered AI
JAGGAER is revolutionizing procurement by showing how human-centered AI helps teams ditch boring tasks and focus on strategy, making procurement more savvy and collaborative.

AI Procurement Turnaround in a Real World B2B Challenge
This video showcases a mid-sized manufacturer that cut sourcing cycles by 40% using an AI procurement assistant, highlighting hidden supply risks and improving negotiation strategies.

❤️ Favorite Finds

Automation vs. Authenticity: Striking the Right Balance in B2B Marketing
The Webinar Hacker and Tiffany Nwahiri discuss the balance between automation and authenticity in marketing.

Customer-led growth, AI, and high-impact plays every B2B team should use
The Homebase Podcast hosts Karina Owens to discuss the evolving landscape of ABM for B2B SaaS, focusing on growing existing accounts and leveraging AI.

AI-Driven Marketing Strategy for B2B Tech Companies
Mimi from Sim Mio shares insights on building an AI-driven marketing strategy for B2B tech companies - esp. in content creation and continuous refinement.

📅 Events

The AI Conference Boom: Where (and How) to Show Up in 2026
Up-and-coming AI conferences to consider for the 2026 budget.

Global AI Virtual Conference 2025
Three-day virtual conference on AI applications. December 15–17, 2025.

CES 2026 - Jan 6-9, 2026 (Las Vegas, NV)
The world's most powerful tech event, featuring dedicated tracks on AI in marketing, advertising, and content creation.

2026 B2B Digital Marketing Predictions & Resolutions - Jan 14, 2026. (online)
Join the ANA for a virtual workshop to plan your B2B digital marketing strategies for the new year.

B2B Growth Marketing - Jan 20, 2026. (online)
A virtual workshop by the ANA focused on advanced growth marketing tactics and strategy.

2026 B2B Content Marketing Predictions - Jan 28, 2026. (online)
A virtual webinar by Informa TechTarget to help marketers forecast content trends for 2026.

SEO for Everyone - Jan 29, 2026. (online)
The ANA is hosting a virtual workshop designed to simplify core SEO concepts for all marketing professionals.

Programmatic Insights to Accelerate Your 2026 Strategy - Feb 5, 2026. (online)
A virtual webinar by the ANA providing insights into leveraging programmatic advertising for 2026 strategy acceleration.

B2B Marketing Exchange (B2BMX) - Mar 9-11, 2026 (Carlsbad, CA)
Focused on B2B revenue, this event dives deep into AI for demand gen and account-based experiences at its new location.

Customer Marketing Summit - Mar 10-11, 2026 (New York, NY)
The Customer Marketing Summit is focused on customer-led growth, adoption, and advocacy.

SXSW 2026 - Mar 12-18, 2026 (Austin, TX)
The Interactive track is a global hub for cutting-edge discussions on generative AI, ethics, and future brand interactions.

Adobe Summit 2026 - Apr 19-22, 2026 (Las Vegas, NV)
Adobe's major annual event focuses on digital experience, creativity, and AI innovations. With their recent SEMRush acquisition, it should be interesting!

Social Media Marketing World 2026 - Apr 28-30, 2026 (Anaheim, CA)
A key event for social pros, featuring a dedicated 2-day "AI Business World" track for tactical marketing sessions.

Forrester B2B Summit North America — Apr 26–29, 2026 (Phoenix)
Analyst-led GTM strategy with AI front-and-center across tracks.

The MarTech Summit Madrid — May 19, 2026 (Madrid)
EU perspective on AI martech stacks and data privacy by design.

Gartner Marketing Symposium/Xpo — Jun 8–10, 2026 (Denver)
CMO-level agenda on AI strategy, analytics, and customer experience.

Content Marketing World — Oct 5–7, 2026 (Denver)
Deep-dive workshops on AI-enabled content ops, measurement, and governance.

🍔 Feed You Next Week!

I can't wait to share more insights with you next week!

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