How Not to Be Boring in B2B: AI Agents & Lessons from ServiceNow's CMO

This Week: Content Marketing

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Best AI For The Job
May 13, 2025 • Reading Time: 5 minutes

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Published every Tuesday by BestAIForTheJob.com.

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This week we’re focusing on AI for Content Marketing.

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🆕 This Week’s Top Stories

Set your content playbook on fire: Why the old SEO game is over

Search Engine Land dives into why traditional SEO content strategies are failing in the rapidly evolving digital landscape.

10 Insights from the State of Martech 2025 report

MarTech.org examines the state of marketing technology in 2025, highlighting AI's transformative impact.

The State of B2B Influencer Marketing in 2025

New insights from TopRank Marketing's recent survey regarding the emerging B2B influencer marketing channel - and how AI is making things easier for everyone.

ChatGPT Leads the AI Search Race While Google & Others Slip, Data Shows

ChatGPT holds a 80.1% market share in AI search, leading competitors Perplexity, Google Gemini Pro, and others by a wide margin.

New AI Models Make More Mistakes, Creating Risks for Marketers

Search Engine Journal discusses increased error rates in the latest AI reasoning models like OpenAI's o3 and o4.

Story of The Week

Inbox Insight shares proven insights from 8 top B2B marketing experts on the most effective demand generation strategies in the age of AI. Some of the lessons and key insights you'll learn in this punchy, to-the-point article include:

1. Brand-to-Demand Strategy: how to integrate brand messaging with demand gen to make sure your brand is recognized and trusted throughout the buyer journey.
2. Leveraging Intent Data: how to identify and engage prospects showing interest before they interact with your brand.
3. Multichannel Engagement: how to engage prospects across multiple channels—social media, email, webinars, and podcasts—to ensure prospects get the answers they need when they need them.
4. Thought Leadership & Expert Partnerships: how to collaborate with industry experts to build credibility and trust.

🤖 Tools! *promoted (disclaimer)
This week: Content Marketing

Genei (Free trial to $40/mo)

AI-powered research and summarization tool to help users process large amounts of information quickly.

Perplexity (Free trial to $20/mo)

AI-powered search engine that provides conversational answers to queries with cited sources.

Eightify (Free trial to $10/mo)

Chrome extension that summarizes YouTube videos with AI

Merlin AI (Free to $30/mo)

Your AI personal assistant to research, create, and summarize. Over 70 tools in one. Trusted by 1 Million+ users.

Amazon Personalize (Usage-based)

Fully managed machine learning service that uses your data to generate personalized product and content for your users.

GPTInf (Free trial to $100/mo)

Rephrase AI content to bypass AI content detectors.

Want to share a favorite tool with our readers? Let us know here.

📺 Video of The Week
by Jon Evans (41 minutes)

ServiceNow's CMO Colin Fleming joins Uncensored CMO's Jon Evans to discuss AI's impact on B2B marketing. This wide-ranging discussion with one of the SaaS industry's best marketers covers a lot of ground including:

- how ServiceNow uses AI for business transformation, integrating 385 applications into a seamless platform.
- how AI agents are used to tackle repetitive tasks, allowing marketers to focus on strategic work.
- why curiosity and creativity remain key skills for success and must be merged intelligently with evolving AI technology.

📖 Tutorials
This week: Content Marketing

Your guide to content repurposing with AI: Get the most out of content

Optimizely introduces Opal, a new AI platform for content repurposing that extend the life and reach of your best marketing assets.

Creating a Brand Messaging Framework with AI

Stephanie Stocker from Conveyor Marketing Group shares her process for using AI to plan and optimize B2B brand messaging.

How To Make a 30 Second Spot with AI

Christopher S. Penn from Almost Timely News explains how to create 30-second advertisements using AI tools in a people-friendly and ethical manner.

Vibe coding with AI tools: A marketer’s guide

Search Engine Land shows how marketers can leverage AI dev tools like Cursor to create web apps, landing pages, full websites and other digital assets without programming experience.

Do More With Less: How To Build An AI Search Strategy With Limited Resources [Webinar]

Search Engine Journal shows how to build an AI-driven SEO roadmap with affordable, quick, and practical steps.

🤖 ChatGPT Prompts
This week: Content Marketing

  • analyze web page content to extract key insights
  • break down complex topics into simple explanations to simplify your content for a broader audience
  • generate a clear problem statement for case studies to focus on what matters
  • generate a solution statement for case studies to focus on what matters
  • generate unique content from an RSS feed to feed your social media accounts
  • summarize a document to save time reading long texts
  • summarize and present key details of a case study to save time and get to the point
  • summarize long text into super-concise content bites to save time and get to the point

    • Check out our prompt library for more B2B marketing prompts:

    💳 From the Buy-Side
    AI is changing buyer behavior, too.

    The Rise of eSourcing and Intelligent Bidding: AI in Action

    Zycus shows how AI is being used today by B2B buyers to automate RFP development and to analyze bids.

    📅 Upcoming Events
    Make new connections. Learn. Have fun :-)

    Product Marketing Summit Seattle Jun 11 to Jun 12, 2025

    Covers case studies, best practices, and industry trends to help product marketers enhance their skills. For: Product marketing professionals.

    DigiMarCon America 2025 Jul 17 to Jul 18, 2025

    Covers digital marketing strategies, trends, and networking with industry leaders. For: Digital marketing professionals.

    AI for Marketers Summit San Francisco Sep 03 to Sep 03, 2025

    Discusses AI applications in marketing, featuring case studies and best practices. For: Marketing professionals and IT professionals that support them.

    INBOUND Sep 03 to Sep 05, 2025

    HubSpot's annual event for marketing, sales, and customer experience professionals, offering keynotes, breakout sessions, and networking. For: Marketing, sales, and customer experience professionals

    Content Marketing World Sep 15 to Sep 17, 2025

    A conference focused on content marketing strategies, featuring keynotes, sessions, and workshops. For: Content marketers, strategists, and executives

    Marketing AI Conference Cleveland Oct 14 to Oct 16, 2025

    MAICON helps marketers at all levels understand AI, educate their teams, garner executive support, pilot AI use cases, and develop a near-term strategy for successfully scaling AI. For: Non-technical business leaders and marketing practitioners.

    ❤️ Favorite Finds
    If you like our newsletter, then you'll probably like these too:

    AI and the trust paradox: How synthetic media is reshaping B2B marketing

    In this thought-provoking episode of the Trust and Influence Podcast, host Joel Harrison speaks with Steve Mudd, CEO of Talentless AI and an AI Expert in Propolis, (a B2B Marketing community intelligence platform) about the transformative impact of artificial intelligence on B2B thought leadership and marketing.

    AI Agents for Small Business: Winning in 2025

    Michael Krigsman from CXOTalk chats with Andrew Wesbecher, Founder of Powered\_By, to discuss making advanced AI agents accessible for small and medium-sized businesses (SMBs).

    🍔 Feed You Next Tuesday!

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