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We’ve curated some eye-opening content for you this week — let's dive in!

This week, we’re focusing on Mastering AI Prompts & Agents

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🆕 This Week’s Top Stories

Search Engine Land critiques Meta’s AI-driven advertising solutions and reveals how to opimtimize its use.

Google's latest feature continues to replace ranked URL lists as today's preferred way to answer questions. Big implications for B2B content marketers, given that 43% of overviews send users back to Google, leading to a 30% decline in traffic to source websites, per the latest research.

Google’s newly announced AI Max for Search Campaigns is being heralded as everything from “keywordless search” to “the beginning of the end” for manual search marketing. But between the extremes of hype and hysteria lies a more useful truth.

🤖 Tools! *promoted (disclaimer)
This week: Mastering AI Prompts & Agents

Databricks launched Data Intelligence for Marketing to unify data. It integrates with popular martech apps like Adobe and Amperity.

MarTech examines Salesforce's new pricing model for its Agentforce platform to better align AI costs with business outcomes.

Google's Keyword Blog reveals how you can create stunning 8-second video clips using their latest model, Veo 2.

Want to share a favorite tool with our readers? Let us know here.

📖 Tutorials
This week: Mastering AI Prompts & Agents

Almost Timely News unveils their step-by-step guide to using Generative AI to create 30-second marketing ads.

Nick Nimmin shows how create a thumbnail directly from a video link.

Kieran Flanagan of Hubspot dives into how he created an AI project assistant to enhance his productivity.

🤖 AI Prompts
This week: Mastering AI Prompts & Agents

Trust Insight's latest AI prompting framework aligns with my personal best practice for prompting large language models (LLMs) for maximum result with a minimum of rework. Give it a try - I bet you'll adopt something like this, too ;-)

A free masterclass in constitutional AI prompting, including tips to create useful filters.

Guide offers beginner-friendly and advanced prompting techniques with helpful formats.

Offers before-and-after prompt examples that show how tweaks improve output quality.

MarTech explains how Gemini's GPT agent equivalent, GEMS, can elevate your marketing game.

G2 explores how Claude and ChatGPT differ for various content-related tasks.

Check out our prompt library for more B2B marketing prompts:

💳 From the Buy-Side
AI is changing buyer behavior, too.

In this interesting and detailed case study, learn how autonomous procurement agents found $25.5M in additional spend savings.

📅 Upcoming Events
Make new connections. Learn. Have fun :-)

Covers case studies, best practices, and industry trends to help product marketers enhance their skills. For: Product marketing professionals.

Covers digital marketing strategies, trends, and networking with industry leaders. For: Digital marketing professionals.

Discusses AI applications in marketing, featuring case studies and best practices. For: Marketing professionals and IT professionals that support them.

HubSpot's annual event for marketing, sales, and customer experience professionals, offering keynotes, breakout sessions, and networking. For: Marketing, sales, and customer experience professionals

A conference focused on content marketing strategies, featuring keynotes, sessions, and workshops. For: Content marketers, strategists, and executives

MAICON helps marketers at all levels understand AI, educate their teams, garner executive support, pilot AI use cases, and develop a near-term strategy for successfully scaling AI. For: Non-technical business leaders and marketing practitioners.

❤️ Favorite Finds
If you like our newsletter, then you'll probably like these too:

On this episode of the Marketing in the Age of AI podcast, host Emanuel Rose speaks with Mark Troy about how his platform CallSign uses AI to execute highly personalized B2B outreach campaigns via email, LinkedIn, and SMS.

Content10X asks a dozen marketing pros how they use AI tools for content creation and other tasks while maintaining a human-centric approach.

In this Scale Forward podcast, DemandSpring's CEO, Mark Edmund, shares insights on how he uses AI to personalize buyer journeys and refine ICPs in his consultancy.

🍔 Feed You Next Tuesday!

We can't wait to share more insights with you next week!

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