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The Future of AI in Marketing. Your Shortcut to Smarter, Faster Marketing.
Unlock a focused set of AI strategies built to streamline your work and maximize impact. This guide delivers the practical tactics and tools marketers need to start seeing results right away:
7 high-impact AI strategies to accelerate your marketing performance
Practical use cases for content creation, lead gen, and personalization
Expert insights into how top marketers are using AI today
A framework to evaluate and implement AI tools efficiently
Stay ahead of the curve with these top strategies AI helped develop for marketers, built for real-world results.
Ready for more AI insights and inspiration?
I’ve found the best content for you this week — so let's dive in:
🔥 What’s In This Issue
📊 The "Task" Economy — why 3.9 million AI conversations prove users want "doing," not "buying."
🤖 Agentic Overload — from coding in Slack to SEO bots, see how agents are taking over B2B workflows.
🎥 Video Pivot — why one-third of podcasters are quitting as video demands rise.
🛒 Buy-Side AI — how procurement teams use AI to negotiate contracts in different languages.
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🆕 Insights & News
OpenAI Says AI Saves Average Workers Only 1 Hour/Day
OpenAI’s new “State of Enterprise AI” report reveals a productivity gap: while average users save just under an hour daily, "heavy" users are saving 10+ hours a week.
AI's Structural Change Is The Onset Of The "Vibe Era"
WARC analysis suggests AI is reshaping work from the bottom up, creating a gap between individual "vibes-based" usage and formal organizational planning.
Why LLM Perception Drift Will Be 2026’s Key SEO Metric
As brands like Slack and Atlassian oscillate in AI recommendations, monitoring "brand signal stability" inside LLMs is becoming a critical new SEO metric.
YouTube’s Algorithm Prefers Your Newer Shorts
YouTube has adjusted its algorithm to prioritize fresher Shorts content, causing older videos to see a drop in views—a key shift for B2B content libraries.
Teens, Social Media and AI Chatbots 2025
Pew Research shows 64% of teens now use AI chatbots, with ChatGPT leading at 59%, signaling a shift in how the next generation of B2B buyers will search for information.
Gen Z Doesn't Care About Your Brand Heritage
New data suggests Gen Z ignores traditional brand marketing in favor of creator content and private conversations, making them harder to track via conventional attribution.
Introducing Social Channels in Search Console
Google now allows you to track social channel performance directly inside Search Console, bridging the gap between social signals and search visibility.
TikTok’s US Audience Is Your Golden Goose
Despite being only 10% of its global user base, TikTok's US audience generates 41% of its ad revenue, proving the high value of this demographic for marketers.
⭐ Story of The Week
Dejan Marketing | 4 min read
How Do People Use AI Assistants?
A deep dive analysis of 3.9 million AI conversations reveals that the vast majority of users are not "buying" anything—they are "doing." This shifts the B2B content opportunity from transactional keywords to cognitive support tasks.
Key Takeaways:
- Commercial intent is low: Only a small fraction of queries are shopping-related; most are for brainstorming, summarizing, or fixing code.
- The "Task" Strategy: Brands should create content that helps AI complete tasks (e.g., templates, data sets) rather than just answering "what is" questions.
- Shift Your Metrics: Stop measuring click-throughs from AI and start measuring "share of voice" in answers provided for specific professional tasks.
🤖 Tools!
Magiclip: Auto-Generate Shorts
A new tool that transforms long-form YouTube videos into Shorts and TikToks using AI-powered clipping, resizing, and voice synthesis.
Augment Code Review
For martech dev teams, this tool scored highest in precision for AI code review, helping ensure your marketing apps don't break in production.
Optimizely Opal Agents
A new agent-based platform that streamlines campaign planning and execution by automating content generation and analysis.
Speechify Voice Typing & Assistant
The popular text-to-speech tool now includes a voice assistant for Chrome, allowing marketers to interact with browser content via voice.
Jaice by Upfluence
An AI co-pilot designed to streamline influencer campaigns, handling everything from briefing creators to launching campaigns.
Cofounder: Cross-Tool Automation
Connects tools like Gmail, Slack, and Notion to let you automate marketing workflows using natural language commands.
Twilio Synthetic Call Data
Generates AI-driven synthetic call data to test conversational intelligence and validate voice applications without PII risks.
Want to share a favorite tool with our readers? Let us know here.
📺 Video of The Week
Wellness Marketing | 12 min
When selling AI B2B leads to a full cryotherapy facility tour 😱
This case study demonstrates the practical application of AI voice agents in a service-based business environment. It highlights the transition from initial AI handling to high-value in-person experiences.
Key Learnings:
- See how AI handles incoming inquiries seamlessly to prevent lead leakage during off-hours.
- Learn how personalized wellness experiences are used as the "hook" in the AI's script.
- Observe the hand-off process between the AI receptionist and the physical facility tour booking.
📖 Tutorials (Sponsored By Valley)
Stop wasting hours on manual outreach!
Let Valley fill your calendar with qualified meetings on autopilot, while you focus on what you do best: closing deals.
How To Create SEO Images At Scale
A technical tutorial on using Screaming Frog and the Gemini 3 API to generate SEO-optimized images based on page titles automatically.
How To Upgrade Your Entire LinkedIn Profile With ChatGPT
Step-by-step instructions on using ChatGPT and image models to optimize your LinkedIn headline, about section, and photo.
Using AI for RFP Requirements
How to use tools like Claude to extract requirements from complex RFPs and score your responses to increase win rates.
These CRO Tests Can Double Your Revenue
A mini-course tutorial on setting up high-impact conversion rate optimization tests in minutes using AI-driven hypotheses.
B2B Marketing Strategies: A Complete Guide
Neil Patel’s guide on crafting revenue-driven content strategies that resonate with real customer pain points using intent-based data.
🎯 Do You Sell To B2B Marketers?
Sponsor this newsletter to reach 1,000s of decision makers every week!
🤖 AI Prompts & Agents
Build an AI Agent That Finds Sales Leads While You Sleep
MindPal showcases a no-code approach to building custom AI agents dedicated to lead hunting, automating collection and CRM integration.
Gemini Tip: Select Multiple Chrome Tabs To Query
A quick guide on using Gemini's integration to analyze multiple open browser tabs simultaneously for competitor research.
AI Agents Revolutionize B2B Marketing in 2025
Analysis of how AI agents are evolving from simple automation to strategic partners managing campaigns and content.
Don’t Fly Blind: Transparency Requirements Before Deploying Agents
Key checks you need to run on your AI agents—like data grounding and objective definitions—before letting them face customers.
Why AI Agents Are Coming For SEO
Marie Haynes explains how agents will automate SEO workflows and why marketers need to master "agentic frameworks" now.
Agentic AI Foundation Launches
OpenAI, Anthropic, and Block have united to create open standards for AI agents, signaling a push toward interoperable bot ecosystems.
❤️ Favorite Finds
How AI Is Rewriting B2B Marketing (Versa Business Systems)
Andrew Seidman discusses how AI is changing search marketing dynamics and why engaging on platforms like Reddit is becoming critical for visibility in a GEO world.
Implementing Modern B2B Strategies (CMO Confidential)
Megan Bowen, CEO of Refined Labs, discusses the tension between AI assistance and foundational marketing principles, arguing that while AI provides insights, prioritizing brand awareness is still the long-term play.
The truth about AI readiness in B2B (Oktopost)
Shaun Ma from Schneider Electric warns that most B2B marketing teams aren't actually ready for AI because 80% of their data is going to waste. He then lists the structural changes needed.
💳 From the Buy-Side
How Procurement Can Realize ROI from AI
Lessons from CPOs on how to turn procurement into a money-saving machine by matching AI tech to real problems like contract analysis.
AI as the Multilingual Negotiator in B2B Contracts
A look at a cutting-edge AI assistant that helps procurement teams handle vendor contracts with real-time translation and clause comparison.
📅 Events
The AI Conference Boom: Where (and How) to Show Up in 2026
Up-and-coming AI conferences to consider for the 2026 budget.
Global AI Virtual Conference 2025
Three-day virtual conference on AI applications. December 15–17, 2025.
CES 2026 - Jan 6-9, 2026 (Las Vegas, NV)
The world's most powerful tech event, featuring dedicated tracks on AI in marketing, advertising, and content creation.
2026 B2B Digital Marketing Predictions & Resolutions - Jan 14, 2026. (online)
Join the ANA for a virtual workshop to plan your B2B digital marketing strategies for the new year.
B2B Growth Marketing - Jan 20, 2026. (online)
A virtual workshop by the ANA focused on advanced growth marketing tactics and strategy.
2026 B2B Content Marketing Predictions - Jan 28, 2026. (online)
A virtual webinar by Informa TechTarget to help marketers forecast content trends for 2026.
B2B Marketing Exchange (B2BMX) - Mar 9-11, 2026 (Carlsbad, CA)
Focused on B2B revenue, this event dives deep into AI for demand gen and account-based experiences at its new location.
SXSW 2026 - Mar 12-18, 2026 (Austin, TX)
The Interactive track is a global hub for cutting-edge discussions on generative AI, ethics, and future brand interactions.
Adobe Summit 2026 - Apr 19-22, 2026 (Las Vegas, NV)
Adobe's major annual event focuses on digital experience, creativity, and AI innovations. With the SEMRush acquisition, it should be interesting!
Social Media Marketing World 2026 - Apr 28-30, 2026 (Anaheim, CA)
A key event for social pros, featuring a dedicated 2-day "AI Business World" track for tactical marketing sessions.
Forrester B2B Summit North America — Apr 26–29, 2026 (Phoenix)
Analyst-led GTM strategy with AI front-and-center across tracks.
The MarTech Summit Madrid — May 19, 2026 (Madrid)
EU perspective on AI martech stacks and data privacy by design.
Gartner Marketing Symposium/Xpo — Jun 8–10, 2026 (Denver)
CMO-level agenda on AI strategy, analytics, and customer experience.
Content Marketing World — Oct 5–7, 2026 (Denver)
Deep-dive workshops on AI-enabled content ops, measurement, and governance.
🍔 Feed You Next Week!

Thanks for making it to the end. It’s a lot to digest.
But there’s a lot of change afoot ;-)
I can't wait to share more insights with you next week!
How'd we do this week?
What should we focus on next?
PS - if you found this newsletter helpful, please share it with others.
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