LinkedIn Joins the AI Ad Wars

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We’ve curated some useful and eye-opening content for you this week — so let's dive in!

This week, we’re focusing on Automating Marketing Workflows w/ AI.

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🔍 What’s In This Week’s Edition

• 🚀 LinkedIn Joins the AI Ad Wars: Meet Accelerate — LinkedIn’s answer to Meta’s ad automation.

• 🧠 HubSpot Gets Nerdy: Multi-agent AI systems might just be your next marketing team.

• 🎥 AI Video Tools Galore: From Veo to Creatify, GenAI is turning marketers into full-blown filmmakers.

• 🔍 Google’s AI Overviews Explained: Yes, your ad did show up in that AI summary — here’s how.

• 🛒 B2B Buying Gets a Makeover: Autonomous negotiations are cutting costs and shaking up procurement.

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🆕 This Week’s Top Stories

A report shows that 80% of creators now use AI, mostly for video and multimodal workflows; adoption is highest among educators and L&D teams.

Following in the footsteps of Meta, LinkedIn's new AI-powered Accelerate campaigns are designed to streamline ad processes, generate targeted ads, and optimize ad targeting and placements.

Insights on the rapid automation of white-collar jobs due to current AI capabilities.

Google explains how Ads in AI Overviews actually work and what advertisers need to do to optimize their visibility.

🤖 Tools! *promoted (disclaimer)
This week: AI-Generated video

Google’s latest Veo 3, Flow and Imagen 4 genAI tools are empowering creators to express their ideas in exciting new ways - with filmmaker-level quality.

HubSpot's article discusses how Google AI Studio is revolutionizing image editing for marketers.

The most popular all-in-one AI video generation and editing platform for creators. Millions of users.

The simplest way to generate high-quality narrated videos directly from text. Just enter a video concept or script, and InVideo automatically generates a video complete with music, text, voiceover, and media. No support for avatars, tho.

AI-powered video repurposing tool that turns long-form video into short viral clips for social media. Over 6 million users.

One of the easiest ways to create short-form videos from a script, URL, or a prompt. Super-high-quality voiceovers and avatars set this one apart.

Want to share a favorite tool with our readers? Let us know here.

📖 Tutorials
This week: AI-Generated video

Lisa Vecchio, the beauty marketing director at Bead, discusses how AI is reshaping video marketing and provides practical tips for B2B marketers to leverage AI while preserving authenticity.

A beginner’s walkthrough of how to use reverse prompting to generate images with AI.

Fe Rugatan shares the beginning of a 30-day project focused on enhancing his LinkedIn presence using the popular agentic AI tool, Manus AI.

Zapier's live community show features Hanukkah Voggles, an expert in sales tech, who discusses the game-changing role of AI agents in streamlining B2B sales. Then, they build an AI sales agent in real time.

Nicole Leffer breaks down when to use a GPT vs a Project inside ChatGPT depending on goals, automation, and user control.

🤖 AI Prompts
This week: AI-Generated video

Check out our prompt library for more B2B marketing prompts:

💳 From the Buy-Side
AI is changing buyer behavior, too.

Procure AI discusses the impact of autonomous negotiations in procurement.

📅 Upcoming Events
Make new connections. Learn. Have fun :-)

This Canva webinar reveals how top brands use AI to scale content and maintain brand integrity. Topics include budget allocation, workflow enhancement, and balancing creativity with efficiency. Free registration.

A new event series sponsored by Dialpad focused on transforming customer experience with AI. For: Marketing professionals focused on CX.

For: senior B2B eCommerce, digital, and marketing executives

For: Digital marketing professionals.

For: Marketing professionals and IT professionals that support them.

For: Marketing, sales, and customer experience professionals

For: Content marketers, strategists, and executives

For: Non-technical business leaders and marketing practitioners.

❤️ Favorite Finds
If you like our newsletter, then you'll probably like these too:

The Marketing AI Institute’s podcast, The Artificial Intelligence Show presents a special episode discussing practical AI applications in their latest series, AI Answers, hosted by Paul Roetzer and Cathy McPhillips.

Join Dave Gerhardt as he chats with Jaleh Rezaei, founder and CEO of Mutiny, about reshaping B2B buying experiences through AI and effective go-to-market (GTM) strategies.

🍔 Feed You Next Tuesday!

We can't wait to share more insights with you next week!

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