LinkedIn’s New Attribution Tools

This Week: AI in Content Marketing

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Best AI For The Job
February 25, 2025 • Reading Time: 4 minutes

Published every Tuesday by BestAIForTheJob.com.

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We’ve curated some eye-opening content for you this week — let's dive in!

This week, we’re focusing on AI in Content Marketing

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Big Story of the Week

LinkedIn's new Conversions API (CAPI) and Revenue Attribution Report (RAR) have closed the gap to connect ad & content marketing campaigns with lead and revenue generation.

"Thanks to the integration between Zapier and LinkedIn, my marketing team can easily optimize for the conversions that matter most to our business and have seen a 30% reduction in cost per lead with the Conversions API." — Raaja Nemani, Co-Founder and President, MarketerHire

🤖 Tools!
This week’s focus: Content Marketing

Campaign Monitor (Free trial + usage-based pricing)

Email marketing platform offering tools for creating, sending, and optimizing email campaigns.

Choozle (Enterprise quote)

Digital advertising platform with tools for campaign management, audience targeting, and data-driven marketing.

Growbots (Free trial to $40/mo, + usage-based pricing)

AI-powered outbound sales platform for lead generation and sales prospecting.

Jasper (Free trial to $100/mo)

AI-powered content creation platform that helps businesses generate marketing copy, blog posts, and other content.

Leap AI (Free trial to $750/mo)

All-in-one AI marketing platform offering tools for content creation, lead research, and workflow automation.

Narrato (Free trial to $200/mo)

AI-powered content creation and workflow management platform for marketing teams.

Want to share a favorite tool with our readers? Let us know here.

📺 Video of The Week

A recent fireside chat hosted by Julia featured marketing experts John Miller, co-founder of Marketo, and Carol Dietrich, former CMO at Atlassian, discussing the future landscape of B2B marketing in the AI era.

- John Miller introduces his stealth AI marketing startup.
- The challenges of traditional marketing methods
- The need for a shift to customer-focused experiences over data-driven tactics.
- How to use AI to craft personalized content playlists rather than automated personalization
- The importance of building brands through genuine relationships and original thought leadership.


📖 Tutorials
This week’s focus: Content Marketing

Superhuman, How to Use AI as Your Personal Email Assistant

Learn how to use AI to categorize your inbox, draft replies, and summarize meetings for better email management.

B2B Demand Generation: AI, Content Partnerships and Webinar Repurposing

Marketers Share Insights discusses leveraging outsourcing and AI in B2B marketing content creation.

🤖 ChatGPT Prompts
This week’s focus: Content Marketing

  • generate persuasion-awareness-solution frameworks to attract more customers and convert them
  • create attention-interest-desire-action frameworks for marketing to run more effective marketing campaigns
  • create organized content calendars for marketing to quickly create an editorial calendar
  • create detailed customer personas to optimize targeted marketing efforts
  • create a social media strategy to increase followers and engagement
  • create design elements for marketing materials to create compelling and attractive deliverables
  • create plans for distributing content across multiple channels to achieve your objectives
  • optimize content for performance and engagement to attract more customers
  • repurpose existing content for different platforms to save time marketing in new channels
  • create marketing automation strategies to streamline workflows across all channels

    • Check out our prompt library for more marketing prompts:

    📅 Upcoming Events
    Make new connections. Learn. Have fun :-)

    2025 ANA AI and Technology for Marketers Conference Mar 26 to Mar 28, 2025

    For: Marketing professionals interested in AI and technology.

    Explores the intersection of AI and innovative technologies in reshaping brand engagement.


    B2B Summit North America Mar 31 to Apr 03, 2025

    For: B2B marketing, sales, and product leaders.

    Brings together marketing, sales, and product leaders to offer inspiration, new ideas, and practical advice to drive growth and adapt to the changing buyer landscape.


    MDMC25 May 13 to May 14, 2025

    For: Digital marketing professionals.

    A two-day event offering unparalleled learning and networking at the largest digital marketing conference in the Midwest.


    2025 ANA Masters of B2B Marketing Conference Jun 02 to Jun 04, 2025

    For: Client-side marketers.

    Premier national event exclusively crafted by and for client-side marketers, offering insights from top executives and industry visionaries.


    Marketing Analytics Summit Jun 02 to Jun 05, 2025

    For: Marketing analytics professionals.

    Premier conference for marketing analytics professionals, sharing wisdom from attendees worldwide.


    Gartner Marketing Symposium/Xpo 2025 Jun 02 to Jun 04, 2025

    For: CMOs and marketing leaders.

    A must-attend gathering offering CMOs and marketing leaders an expanded agenda of market research, advice, and shared learning.


    Email Innovations World Jun 03 to Jun 04, 2025

    For: Email marketing professionals.

    Focuses on email marketing’s latest innovations in technology, strategy, design, and acquisition.


    ❤️ Favorite Finds
    If you like our newsletter, then you'll probably love these resources, too:

    The Neuron

    One of our favorite dailies, the Neuron AI newsletter is expanding its content to include web tutorials and product reviews on AI tools and trends.

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