Marketers report surging ROI as GenAI moves from pilot to practice

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🔍 What’s Trending This Week

• 💸 93% ROI from GenAI?: SAS shares what happens when AI is used right.

• 📉 Trust in AI Content Is Tanking: AI speeds writing—but consumers are tapping out.

• 🔎 ‘Fame Engineering’ > SEO: New playbook says stop chasing keywords— impress AI, instead.

• 🧠 Zapier’s $5B AI Strategy: how to scale AI without losing your soul.

• 🧰 Notion, Zoom, Amazon, Microsoft release an army of agents: The productivity giants just leveled up—again.

🆕 Insights & News

Marketers report surging ROI as genAI moves from pilot to practice
SAS shares how marketers are getting a 93% ROI from AI.

The first generation of gen AI use cases in marketing are streaking through the Hype Cycle
Generative AI is shaking things up in marketing. From chatbots to trend analysis, AI is automating work at a blinding pace.

Bridging the AI Performance Gap: Insights from Highspot’s GTM Report
Highspot's new GTM Report reveals many companies are stuck between good intentions and effective execution. How do you compare?

Marketers turn to AI for speed, while consumers turn away in distrust
Faster workflows and content production are great, but when consumer trust declines 78% - is it worth it? Hard questions demand hard data.

The GenAI Transformation of the Communications Function (white paper)
New BCG report says AI can support 80% of corporate PR and public affairs tasks.

1.5 million chats reveal who uses ChatGPT and why
Recent analysis by OpenAI and Harvard reveals that 30% of user chats are focused on work tasks like decision support and advice.

What the arrival of AI browsers means for marketing
Perplexity's Comet and OpenAI's upcoming AI browser could flip the script on search via heavy personalization and chatbot Q&A. If this takes off, brands could be left scrambling for visibility.

Agencies target 83% increase in client capacity as automation reshapes AdOps
Fluency reveals that digital advertising agencies expect an 83% hike in client load per account manager.

SEO at a crossroads: 9 experts on how AI is changing everything
From a recent Miami roundtable on how AI is transforming search strategy.

🤖 Tools!

Notion launches agents for data analysis and work automation
Notion's new agents generate pages and databases and updates them with new data, properties, and views. Users can now trigger Notion agents from other platforms, too.

Zoom unveils AI Companion 3.0 to optimize employee time
Zoom's new AI Companion organizes your workday, schedules meetings, generates suggested questions & agendas, and provides notes based on past actions and conversations. For in-person meetings, the agent can resolve conflicts and suggest meeting rooms based on size and location.

Influ2 Introduces Contact-Level Buyer Intent
Influ2 releases 'Signals Center' and 'Audienscope' to capture deeper contact-level buyer intent.

LinkedIn expands AI training to include user data starting November 3
Starting November 3, 2025, LinkedIn will use profile data and interactions to train their GenAI for writing and job matching.

Mindmatrix, Infuse Partner to Drive Channel Growth
Infuse's demand generation platform integrates with Mindmatrix’s automation tools.

ChatGPT update focuses on quality, shopping, format
ChatGPT has reduced hallucinations, improved shopping intent detection, and improved its search results format, making it a realistic replacement for traditional search engines.

How to Use Ubersuggest’s AI Platform to Get Named, Cited, and Chosen
Neil Patel unveils Ubersuggest's new AI Search Optimization platform to help you understand your visibility in AI-generated answers.

Google unveils Power Pack strategy for AI-driven advertising campaigns
Power Pack now includes AI Max for Search, Performance Max, and Demand Gen campaigns.

Amazon Ads launches AI tool that builds professional-quality ads
Amazon’s new AI tool in Creative Studio makes it easy to build professional-quality campaigns based on retail insights and shopper data.

Microsoft’s Office apps now have free Copilot Chat features
Microsoft 365 users are getting a Copilot sidebar in Word, Excel, PowerPoint, Outlook, and One Note.

Want to share a favorite tool with our readers? Let us know here.

📖 Tutorials

How smart brands are delivering Netflix-level personalization with AI
Ditch those cringe-worthy “Hey {First_Name}” emails and create personalized connections that matter.

How to Manage Client Expectations Around AI (Without Burning Out)
Rob Sayles from B2B Marketing addresses the 'AI discount trap' while Jen Neville of Hybrid and Patrick Mulford of Clock share their experiences.

Should You Turn Your Executives Into AI Avatars?
Databox CEO Peter Caputa uses an AI avatar powered by HeyGen to deliver his new video course. So how's it working so far?

Inside Bloomberg Media’s survival guide for the AI era
Bloomberg is leveraging AI to boost website search functionality, create article summaries, and generate more inbound traffic,

🤖 Prompts & Agents

AI Prompt Engineering To Work Smarter, Not Harder (5 Minute Read)
The latest prompt engineering tips - including meta prompting and the 'AI sandwich' model.

AI for Every Funnel Stage: From Content to Conversions [gated, paid]
MarketingProfs' new how-to series on AI prompting and automation led by industry experts Andy Crestodina and Christopher S. Penn. $279 for multiple instructor-led courses.

Analyzing your YouTube data with generative AI [w/ video]
Use AI to extract valuable insights from YouTube Analytics.

How to Create Content that Doesn’t Give People the AI 'Ick'
If your content is bit too robotic, Brittany Lieu from Heinz Marketing shares four simple tips to fix it.

WTF is headless browsing, and how are AI agents fueling it?
Headless browsing is taking the B2B marketing world by storm, thanks to AI agents like Perplexity’s Comet, which can mimic human interactions with websites. Big implications for publishers re. the authenticity of web traffic and the potential for ad fraud.

AI Agents Are Transforming RevOps: The New Architects of Go-to-Market Success
By 2028, Gartner predicts 75% of RevOps workflow management, data stewardship, revenue analytics, and GTM admin will be executed by AI agents.

💳 From the Buy-Side

The AI Revolution in Procurement: How Intelligent Agents Are Transforming Business Operations
AI is turning the traditionally tedious procurement process on its head by automating data analysis and supplier evaluation, helping companies like IBM harness intelligent agents for strategic decision-making and powerful insights.

📅 Events

Top Minds in B2B Marketing Take the Stage at AWNY 2025, Oct 9-10
Join leaders from LinkedIn and Deloitte Digital to discover new strategies for leveraging AI to engage and convert buyers.

MAICON 2025 — Marketing Artificial Intelligence Conference (Cleveland)
Hands-on sessions for marketers implementing AI to drive growth and efficiency. Oct 14–16, 2025.

brightonSEO UK — October 2025 (Brighton)
Two days of deep search marketing training and talks, with strong AI + SEO tracks. Oct 23–24, 2025.

State of Search 2025 (Dallas–Fort Worth)
Actionable SEO and digital marketing strategies—this year with more AI content for agencies. Oct 27–28, 2025.

MarketingProfs B2B Forum 2025 (Boston)
Flagship B2B marketing conference with AI sessions, workshops, and networking. Nov 17–19, 2025.

The AI Summit New York 2025 (NYC)
Enterprise-focused AI conference with case studies and tooling to operationalize AI. Dec 10–11, 2025.

❤️ Favorite Finds

Prompt Engineering 101 B2B Marketers
LinkedIn Live explores the nuances & common pitfalls of prompt engineering for B2B marketing. 41 types of prompts are covered.

SEO in the Age of AI: Practical Strategies for B2B Companies with Sam Dunning
Ep 71 of the Missing App podcast discusses how AI and SEO are reshaping B2B marketing strategies.

Here's How AI & Predictive Data Are Revolutionizing B2B Marketing
Grace Cupsack from Six Sense discusses innovative account-based marketing strategies using predictive analytics and AI tools.

🍔 Feed You Next Tuesday!

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