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Ready for more AI insights and inspiration?
I’ve found the best content for you this week — so let's dive in:
- 🤖 Gemini Is Eating The Inbox: Google’s AI is rewriting email engagement.
- 🧠 AI Brand Mentions Are a Mess: SparkToro finds LLMs are wildly inconsistent.
- 📊 Leads Are Dead, Long Live Buying Groups: Kerry Cunningham explains how AI exposes the Dark Funnel and kills person-based revenue models.
- 🛠️ Claude Just Moved Into Excel: Advanced analysis w/ no formulae? Your workbooks just got an upgrade.
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🆕 Insights & News
a16z’s State of Markets: AI Boom Reshaping B2B
The latest report reveals a staggering $4.7 trillion in private unicorns, driven by an AI boom that is fundamentally reshaping investment priorities and market dynamics.
AI is rebuilding the inbox, and email marketers can’t control it
With Google's Gemini summarizing emails and prioritizing content, the traditional "open rate" playbook is obsolete; marketers must now optimize for AI summarization.
Automation vs. Authenticity: The Real Risk of AI in B2B Marketing
As companies rush to automate content, they risk damaging brand credibility; this piece argues for rigorous human oversight to maintain trust in an AI-saturated market.
⭐ Story of The Week
New Research: AIs Are Highly Inconsistent When Recommending Brands
SparkToro | 8 min read
Rand Fishkin's latest research reveals a startling truth: AI tools like ChatGPT and Gemini are incredibly inconsistent when asked to recommend brands or products.
In hundreds of tests, the same prompt yielded different brand lists and orderings nearly every time, making "Share of Voice" tracking in AI metrics largely unreliable.
Marketers should be wary of expensive "AI Visibility" tools and instead focus on being a "Probabilistic" entity by increasing brand mentions across high-authority sources.
- Why AI "Share of Voice" is currently a vanity metric due to high variance.
- The "randomness" factor in LLM responses (up to 99% variance).
- Strategies to build "Entity Authority" that transcends individual prompts.
🤖 Tools!
RainFocus Nexus: AI Teammates for Event Marketers
A new system of specialized AI agents that act as "wingmen" for event teams, automating setup, data analysis, and real-time attendee engagement.
Claude for Excel: Advanced Data Analysis
Anthropic's new integration brings Claude's reasoning capabilities directly into Excel, allowing marketers to automate complex data analysis without writing formulas.
Pinterest Media Planner
A new tool that brings Meta-style campaign management to Pinterest, allowing B2B marketers to forecast reach and manage targeting for visual-first campaigns.
FADEL AIVA: Automated Brand Compliance
A new AI assistant that automates the tedious review of marketing assets for brand compliance and licensing rights, reducing legal risks.
Want to share a favorite tool with our readers? Let us know here.
📺 Video of The Week
Scaling B2B Revenue in the Age of AI
Kerry Cunningham (6sense) | 45 minutes
Kerry Cunningham breaks down why the "lead" is dead as the primary unit of demand, arguing that AI allows us to finally focus on "buying groups" instead.
The session explores how economic uncertainty is reshaping buying cycles and why understanding buyer psychology is more critical than ever in an AI-saturated market.
Marketers will learn how to pivot their strategies from generating volume to identifying and engaging the "Dark Funnel" activity that signals real intent.
- Why traditional lead scoring fails to capture true buying intent.
- How to use AI to identify anonymous buying committees.
- The shift from "person-based" to "account-based" revenue models.
📖 Tutorials (Sponsored By Valley)
Stop wasting hours on manual outreach!
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Tutorial: Build A $5k Product Launch Strategy In 2 Hours With AI [for paid subscribers]
A step-by-step guide on using AI tools to plan a comprehensive product launch, covering everything from messaging positioning to channel selection in record time.
Advanced Claude Code Techniques for Power Users
John Lindquist shares advanced workflows for using Claude, including context loading and custom hooks, to automate technical marketing tasks and data workflows.
Tutorial: Replace A $3K/Month Sales Rep With AI[for paid subscribers]
A controversial but practical guide on building an AI-powered system that mimics the core functions of a sales rep, from lead outreach to initial follow-up.
So What? Setting up Claude Cowork for Marketing Ops
Trust Insights walks through the setup of Claude Cowork, showing how to turn it into a project manager that handles strategy creation and data governance tasks.
🎯 Do You Sell To B2B Marketers?
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🤖 AI Prompts & Agents
AI Superagents Are About to Upend Corporate Training
New research predicts AI agents will automate 70% of training tasks, offering a glimpse into how internal enablement and onboarding will evolve for marketing teams.
3 Ways to Find Your Next AI Agent for B2B Marketing
A video guide on identifying high-impact use cases for AI agents by mining your team's current pain points and workflows.
Clay is Now Available as a Connector in Claude
You can now access Clay's massive B2B data enrichment capabilities directly within Claude's chat interface for seamless prospecting.
AI Gatekeeper Bypass: Boost Your B2B Outreach
A tactical look at how AI voice agents are being used to navigate phone trees and gatekeepers to reach decision-makers.
❤️ Favorite Finds
The Crawl: Storytelling in the AI Era
Simona Inpu Hansen argues that as AI commoditizes content, "human" qualities like humor and empathy become the ultimate B2B differentiators.
💳 From the Buy-Side
AI in Action: How Procurement Automates Risk Management
GEP's Santosh Nair explains how procurement teams are using generative AI to automate supplier risk assessment, changing how vendors are evaluated before they even pitch.
📅 Events
The AI Conference Boom: Where (and How) to Show Up in 2026
Up-and-coming AI conferences to consider for the 2026 budget.
2026 B2B Content Marketing Predictions - Jan 28, 2026. (online)
A virtual webinar by Informa TechTarget to help marketers forecast content trends for 2026.
B2B Marketing Exchange (B2BMX) - Mar 9-11, 2026 (Carlsbad, CA)
A premier event for B2B marketers focusing on ABM, demand gen, and go-to-market strategies, with heavy emphasis on AI implementation in 2026.
SXSW 2026 - Mar 12-18, 2026 (Austin, TX)
The Interactive track is a global hub for cutting-edge discussions on generative AI, ethics, and future brand interactions.
Adobe Summit 2026 - Apr 19-22, 2026 (Las Vegas, NV)
Adobe's major annual event focuses on digital experience, creativity, and AI innovations. With the SEMRush acquisition, it should be interesting!
LeadsCon 2026 - Apr 22-24, 2026 (Las Vegas, NV)
Thousands of marketers gather to learn about generating, buying, and measuring high-quality B2B leads.
Forrester B2B Summit North America - Apr 26-29, 2026 (Phoenix, AZ)
The event for B2B executives to validate GTM plans using Forrester's extensive data and analyst insights.
AI Business World - Apr 29-30, 2026 (Anaheim, CA)
A practical AI training experience for marketers looking to become competitive and irreplaceable in their field.
Social Media Marketing World 2026 - Apr 28-30, 2026 (Anaheim, CA)
A key event for social pros, featuring a dedicated 2-day "AI Business World" track for tactical marketing sessions.
The MarTech Summit Madrid — May 19, 2026 (Madrid)
EU perspective on AI martech stacks and data privacy by design.
Gartner Marketing Symposium/Xpo — Jun 8–10, 2026 (Denver)
CMO-level agenda on AI strategy, analytics, and customer experience.
Content Marketing World — Oct 5–7, 2026 (Denver)
Deep-dive workshops on AI-enabled content ops, measurement, and governance.
🍔 Feed You Next Week!
Thanks for making it to the end. It’s a lot to digest.
But there’s a lot of change afoot ;-)
I can't wait to share more insights with you next week!
How'd we do this week?
What should we focus on next?
PS - if you found this newsletter helpful, please share it with others.
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