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Published weekly by BestAIForTheJob.com.
Here’s how I use Attio to run my day.
Attio is the AI CRM with conversational AI built directly into your workspace. Every morning, Ask Attio handles my prep:
Surfaces insights from calls and conversations across my entire CRM
Update records and create tasks without manual entry
Answers questions about deals, accounts, and customer signals that used to take hours to find
All in seconds. No searching, no switching tabs, no manual updates.
Ready to scale faster?
Ready for more AI insights and inspiration?
I’ve found the best content for you this week — so let's dive in:
🔍 What’s Trending This Week
- 🤖 Automation Beats AI Hype: The fastest AI ROI comes from automating messy marketing workflows.
- 📊 A New SEO KPI Emerges: LCRS may replace rankings as the metric that measures AI-era visibility.
- 🧠 The Rise of Marketing Agents: Smart teams are replacing chatbots with outcome-driven AI agents.
- 🛠️ Claude Code Goes GTM: B2B teams are turning AI into command centers for SEO and automation.
- 📈 A $4.1T AI Opportunity: Professional AI adoption could unlock massive productivity in B2B services.
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🆕 Insights & News
LinkedIn: AI Adoption Could Unlock $4.1 Trillion for US Economy
Professional AI implementation is projected to release trillions in economic capacity, particularly within B2B services through massive upskilling and automation.
LCRS: The New Essential B2B SEO KPI
LLM Consistency and Recommendation Share (LCRS) is emerging as the vital metric for measuring brand visibility in an agentic search landscape.
AI-SEO Is A Change Management Problem
Kevin Indig argues that the AI SEO transformation requires an organizational change management playbook rather than just new technical tactics.
Mine GSC For AI Conversation Data
New technical insights reveal how to surface long conversational queries from Google Search Console to track how buyers are prompting AI about your brand.
⭐ Story of The Week
Automation is Marketing’s Fastest Path to AI Returns
MarTech | 7 minute read
Marketing organizations are discovering that the quickest route to measurable AI ROI lies in automating operational friction rather than just generating experimental content.
By embedding AI into the "unseen" parts of the workflow—like data normalization and lead routing—teams are reclaiming hundreds of hours of high-value human time every month.
The true competitive advantage for B2B firms is shifting toward "System Orchestration," where marketers manage automated loops that execute strategies with machine precision.
- Operational automation provides immediate, quantifiable returns compared to the more speculative gains of creative generative AI.
- Focusing on high-frequency, low-complexity tasks like meeting summaries and lead scoring builds the necessary momentum for larger AI initiatives.
- Success requires moving from "task-based" AI thinking to "workflow-based" automation that connects fragmented data across the entire martech stack.
🤖 Tools!
MKT1 GTM Tools Library: The Searchable Database of 300+ B2B Tools
A curated list of B2B marketing tools and platforms vetted and evaluated by industry experts.
Klaviyo & Wix Search Integrations
New deep integrations allow B2B services and pricing data to surface directly inside Google Search and Maps, providing a major visibility boost for local service providers.
Mod Op AI Risk Intelligence
A specialized auditing tool designed to help brands identify and neutralize harmful or inaccurate AI-generated content that could threaten company reputation.
Elastic High-Performance Embedding Models
Elastic has rolled out new multilingual embedding models that outperform larger counterparts on semantic B2B search tasks while remaining technically efficient.
RAD Intel Lickly Platform
A new SaaS platform that provides mid-market B2B brands with instant access to real-time audience intelligence and niche creator discovery.
Precisely Data Integrity Agents
Precisely has expanded its toolkit with AI agents designed specifically for B2B data quality, normalization, and automated rule creation.
Want to share a favorite tool with our readers? Let us know here.
📺 Video of The Week
Rethinking B2B Buying in the AI Era
Shift & Thrive | 42 minutes
Kerry Cunningham of 6sense joins the program to explore how marketers must modernize their go-to-market strategies for the evolving buyer landscape.
The discussion highlights why trust in B2B buying still stems primarily from familiarity rather than the specific AI tools used to reach them.
Marketers are encouraged to move beyond self-promotion and prioritize genuine solutions to engage committees that now conduct 90% of research in the "dark."
- Modern buyer research is conducted almost entirely before a vendor is contacted.
- Trust is built through persistent familiarity and demonstrating deep problem-solving expertise.
- AI should be used to enhance audience alignment rather than just increase outreach volume.
📖 Tutorials (Sponsored By Valley)
Stop wasting hours on manual outreach!
Let Valley fill your calendar with qualified meetings on autopilot, while you focus on what you do best: closing deals.
⬆️ Click to learn more ⬆️
📖 Tutorials
How to Turn Claude Code into Your SEO Command Center
Learn how to stop tab-switching between GSC, GA4, and AI tools by setting up a single terminal environment that cross-references all your B2B data sources in real-time.
What Real Marketers are Building with Claude Code
A technical breakdown of how B2B teams are turning internal strategy frameworks into structured Markdown files to create reusable AI skills for their entire organization.
Claude Code for GTM Teams: 30+ Use Cases
This guide provides a comprehensive library of prompt-driven use cases for sales and marketing teams, focusing on automated outbound, data analysis, and technical CRM management.
How to Use Exclamation Points in Your B2B Emails
A practical walkthrough on balancing rapport and professionalism in automated sequences—showing how to use punctuation to build excitement without triggering enterprise spam filters.
Build PPC Tools in Minutes with Vibe Coding
Discover how to use "vibe coding" and next-gen LLMs to generate custom software and internal automation tools for your B2B campaigns using simple natural language.
🎯 Do You Sell To B2B Marketers?
Sponsor this newsletter to reach 1,000s of decision makers every week!
🤖 AI Prompts & Agents
It's Time to Hire Your First Marketing Agent
Emily Kramer explores why outcome-focused AI agents are replacing chatbots as the primary tool for B2B marketing automation.
Marketing Strategy Review with Agentic AI
Learn how to leverage agents like Claude Cowork to audit your current B2B strategy and generate polished stakeholder presentations.
What Real Marketers are Building with Claude Code
A breakdown of how B2B teams are turning existing frameworks into structured skills for reusable AI agents.
AI Agents in SEO Operations
An exploration of how agentic AI combines workflow orchestration with LLMs to execute multi-step SEO tasks across systems.
MKT1: The Gen Marketer Framework
A core concept for building strategic, AI-enabled marketing teams that use agents to increase leverage and impact.
❤️ Favorite Finds
ABM: What Ramp and Snowflake are doing in 2026
Dave Gerhardt sits down with B2B leaders to discuss the shift back to high-touch in-person events paired with precision AI targeting.
Lessons from Restaurant Marketing for B2B
Jessica Serrano (CMO at Bagel Brands) breaks down the surprising crossover between technical B2B processes and hospitality AI.
Anthony Rotio: Exploring Machine Customers
Anthony Rotio from GrowthLoop explains how AI-driven causal context graphs simulate buyer behavior to tighten technical feedback loops.
💳 From the Buy-Side
Procurement with a Brain: Let Agentic AI Take the Wheel
JAGGAER One showcases how AI can automate procurement tasks like supplier evaluation and risk management, helping buyers move from reactive to proactive strategies.
📅 Events
The AI Conference Boom: Where (and How) to Show Up in 2026
Up-and-coming AI conferences to consider for the 2026 budget.
Adobe Summit 2026 - Apr 19-22, 2026 (Las Vegas, NV)
Adobe's major annual event focuses on digital experience, creativity, and AI innovations. With the SEMRush acquisition, it should be interesting!
LeadsCon 2026 - Apr 22-24, 2026 (Las Vegas, NV)
Thousands of marketers gather to learn about generating, buying, and measuring high-quality B2B leads.
Forrester B2B Summit North America - Apr 26-29, 2026 (Phoenix, AZ)
The event for B2B executives to validate GTM plans using Forrester's extensive data and analyst insights.
AI Business World - Apr 29-30, 2026 (Anaheim, CA)
A practical AI training experience for marketers looking to become competitive and irreplaceable in their field.
Social Media Marketing World 2026 - Apr 28-30, 2026 (Anaheim, CA)
A key event for social pros, featuring a dedicated 2-day "AI Business World" track for tactical marketing sessions.
The MarTech Summit Madrid — May 19, 2026 (Madrid)
EU perspective on AI martech stacks and data privacy by design.
Gartner Marketing Symposium/Xpo — Jun 8–10, 2026 (Denver)
CMO-level agenda on AI strategy, analytics, and customer experience.
Content Marketing World — Oct 5–7, 2026 (Denver)
Deep-dive workshops on AI-enabled content ops, measurement, and governance.
🍔 Feed You Next Week!
Thanks for making it to the end. It’s a lot to digest.
But there’s a lot of change afoot ;-)
I can't wait to share more insights with you next week!
How'd we do this week?
What should we focus on next?
PS - if you found this newsletter helpful, please share it with others.
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