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We’ve curated some eye-opening content for you this week — let's dive in!

This week, we’re focusing on Using ChatBots in Marketing.

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🆕 This Week’s Top Stories

Social Media Today shares surprising insights from a University of Zurich study.

AdSense for bots? Google is testing ads in third-party AI chatbot conversations.

Meta's new chatbot also has access to the best targeting data in the world. Hmmm....

SEJ highlights Google's expansion of AI Overviews into entertainment, travel, B2B technology, insurance, and education.

🤖 Tools! *promoted (disclaimer)
This week: Using ChatBots in Marketing

AI-powered outbound sales platform for lead generation and sales prospecting.

Platform for building and customizing AI assistants for customer support and sales automation.

AI-powered virtual sales rep that can chat live with prospects, call them, and qualify leads.

AI-powered digital workers that automate the work of Sales, RevOps, and Go-to-Market Teams.

Artisan sales agents work alongside your human team using our highly functional platform that contains every tool needed to complete their role.

Build AI sales agents capable of handling phone calls, zoom calls, handling scheduling, and more. No coding required.

Want to share a favorite tool with our readers? Let us know here.

📖 Tutorials
This week: Using ChatBots in Marketing

This 2-hour webinar hosted by Bureau Ventures explains how to automate lead generation, client engagement, and lead nurturing into a single integrated sales funnel.

Learn how to automate cold email list-building for a given ICP using no-code tools Apollo.io, Million Verifier, and Enrichly.

Create gifs using ChatGPT plugins.

The Trust Insights team walks through practical marketing applications for the popular n8n process automation platform. (n8n is a new AI-first alternative to Make.com and Zapier)

🤖 ChatGPT Prompts
This week: Using ChatBots in Marketing

Explore different frameworks for prompting AI effectively in content marketing.

How to to generate leads with ChatGPT-based automations and prompts.

Check out our prompt library for more B2B marketing prompts:

💳 From the Buy-Side
AI is changing buyer behavior, too.

Zycus explores the impact of AI in transforming B2B procurement decision-making, including the use of autonomous Negotiation Agents to secure optimal terms from vendors.

📅 Upcoming Events
Make new connections. Learn. Have fun :-)

Covers case studies, best practices, and industry trends to help product marketers enhance their skills. For: Product marketing professionals.

Covers digital marketing strategies, trends, and networking with industry leaders. For: Digital marketing professionals.

Discusses AI applications in marketing, featuring case studies and best practices. For: Marketing professionals and IT professionals that support them.

HubSpot's annual event for marketing, sales, and customer experience professionals, offering keynotes, breakout sessions, and networking. For: Marketing, sales, and customer experience professionals

A conference focused on content marketing strategies, featuring keynotes, sessions, and workshops. For: Content marketers, strategists, and executives

MAICON helps marketers at all levels understand AI, educate their teams, garner executive support, pilot AI use cases, and develop a near-term strategy for successfully scaling AI. For: Non-technical business leaders and marketing practitioners.

❤️ Favorite Finds
If you like our newsletter, then you'll probably like these too:

The B2B Growth Show, hosted by Vendy Digital, delves into AI's impact on B2B websites with two guest experts from Nauvoo, a provider of AI chatbots.

On the Human First podcast, Mike Monagu from Avenue 9 discusses AI and human-centered marketing with Eric Eden from Workverse. Eden explains how he uses AI tools like ChatGPT, Descript, and Buzzsprout to boost productivity in podcast production and marketing.

The Show Me the Data podcast discusses how AI turned a busted campaign around for Mark Learner from Dealhub.

🍔 Feed You Next Tuesday!

We can't wait to share more insights with you next week!

PS - if you found this newsletter helpful, please share it with others.

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