The AI Backlash Hits Marketing

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🔍 What’s Trending This Week

• 🪦 The Funnel Is Dead (Again): Buyer journeys are chaotic—time to adapt or be ghosted.

• 🧠 OpenAI Fixes Hallucinations?: Altman says they cracked it.

• 🛠️ CapCut Now Feeds LinkedIn: AI avatars + text-to-video = scroll-stopping content in minutes.

• ⚖️ Google’s Antitrust Ruling: It’s not revolutionary, but change is coming to search, SEO, and AI assistants.

• 🛍️ AI Shopping Assistants Are Coming: Rufus, ChatGPT, and friends are reshaping how buyers discover, compare, and convert.

🆕 Insights & News

87% read AI search summaries, 84% shop with AI: Survey
AI is quickly embedding itself into every customer touchpoint.

OpenAI cracks AI's hallucination code
Altman says they've found a solution for one of AI's most pressing issues.

Google’s Antitrust Ruling: What The Remedies Really Mean For Search, SEO, And AI Assistants
It's not the win antitrust fans wanted, but access to search data and more choices for everyone are coming soon.

The AI Backlash Hits Marketing
Fired Up discusses the backlash against AI in marketing.

What AI means for paid media, user behavior, and brand visibility
AI is collapsing funnels and changing how ads are discovered.

“I Need Less Heads”: Salesforce Cuts 4,000 Jobs as AI Takes Over
Salesforce highlights the impact of AI in customer support.

AI Is Changing Local Search Faster Than You Think [Webinar]
Companies like DAC are showing how to map local queries to AI engines to drive buying behavior.

Microsoft swaps OpenAI for Anthropic?
Microsoft’s new partnership with Anthropic puts Claude Sonnet 4 into Office 365.

What are marketers saying about HubSpot’s Loop Marketing playbook?
Loop Marketing reimagines content strategy for the AI age. How you feel about it depends on how you think about marketing.

🤖 Tools!

CapCut Adds New Features Including LinkedIn Integration
A slick LinkedIn integration that lets adds text-to-video creation - plus AI avatars to make your content pop.

Gumloop review: My honest thoughts about this AI tool
Gumloop is a no-code AI platform that makes creating automated workflows a breeze for marketers.

Adobe makes AI agents and orchestrator generally available
Adobe just rolled out AI agents for the Experience Platform, which personalizes online interactions.

Box upgrades AI document extraction and security services
Box adds Box Extract for smarter document handling and Box Automate for workflow management.

I Tried 8 Best AI Writing Generators to Assist Writers
Great shortlist!

Google unveils comprehensive AI advertising suite at Think Week 2025
Google adds enhanced Search Ads and new creative tools.

Want to share a favorite tool with our readers? Let us know here.

📖 Tutorials

When to trust Google Ads AI and when you shouldn’t
Learn how & when to use Smart Bidding.

How Marketers Can Avoid AI-Powered Communication Mistakes [gated, free]
How to generate content and analyze data to preserve the human touch.

The Unfiltered Truth About Video Marketing and AI
Former startup CMO Dave Gerhardt and guests share their experience with AI video to promote B2B SaaS, but there's something her for everyone.

Measuring GEO: What’s trackable now and what’s still missing
Learn how to track AI citation rates and share of voice to understand how your brand performs in AI responses.

Why your AI-generated content sounds like everyone else (and 4 ways to fix it)
Is your AI-generated content blending into a "Sea of Sameness"? HubSpot shows how to craft authentic, standout messages that resonate with your audience!

Preparing For The Rise of AI Shopping Assistants In Search
AI assistants like Amazon's Rufus and ChatGPT are revolutionizing e-commerce, requiring sellers to optimize product listings - again.

GEO: How To Position Your Agency As An AI Search Authority
How agencies can use Generative Engine Optimization (GEO) to audit visibility in AI search results. Visto's GEO platform is featured.

Content Strategy Deep-Dive: A Closer Look at NinjaOne’s 900+ Blog Post Investment
Interesting deep-dive into a campaign to dominate organic search and engage IT professionals that boosted traffic to over 150k visitors/mo.

How to Extract Insights from Qualitative Data With AI
How to use Google Gemini to extract meaningful patterns from user generated content on platforms like Reddit.

🤖 Prompts & Agents

Distribution Before Product: The Operator's 90-Day GTM Playbook - With AI Prompts
A playbook for achieving product-market fit with AI.

50 Nano Banana Prompts & Tips
From removing unwanted objects to breathtaking artistic transformations, Nano Banana isn’t just an image editing tool, it’s a breakthrough creative tool.

💳 From the Buy-Side

Generative AI in Mid-Market Procurement: Key Use Cases
Mid-market procurement teams are beginning to automate everything from purchase requests to drafting RFPs.

📅 Events

MAICON 2025 — Marketing Artificial Intelligence Conference (Cleveland)
Hands-on sessions for marketers implementing AI to drive growth and efficiency. Oct 14–16, 2025.

brightonSEO UK — October 2025 (Brighton)
Two days of deep search marketing training and talks, with strong AI + SEO tracks. Oct 23–24, 2025.

State of Search 2025 (Dallas–Fort Worth)
Actionable SEO and digital marketing strategies—this year with more AI content for agencies. Oct 27–28, 2025.

MarketingProfs B2B Forum 2025 (Boston)
Flagship B2B marketing conference with AI sessions, workshops, and networking. Nov 17–19, 2025.

The AI Summit New York 2025 (NYC)
Enterprise-focused AI conference with case studies and tooling to operationalize AI. Dec 10–11, 2025.

❤️ Favorite Finds

How AI is Transforming Marketing Execution for B2B Startups
Guy Powell of Firebrandcomms hosts a compelling conversation with Mark Donigan, a virtual CMO specializing in helping B2B tech startups scale using lean strategies and AI tools.

Unlocking the B2B Ecosystem: AI, Data, and the Future of Intent with Bombora’s Mike Burton
AI Marketing Guilde speaks with Michael Burton, co-founder of Bombora, who shares the pivotal role his company's intent data plays in the B2B marketing ecosystem.

ChatGPT for B2B Marketing: How to Help Buyers Find You
Signals shares insights on how B2B companies can increase visibility.

🍔 Feed You Next Tuesday!

We can't wait to share more insights with you next week!

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