The AI-Powered Strategy Behind Twilio's Regional Marketing Success

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We’ve curated some eye-opening content for you this week — let's dive in!

This week, we’re focusing on AI for Video Generation

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🆕 This Week’s Top Stories

ChiefMartec dives into the transformative impact of AI on marketing technology stacks as we approach 2025.

Search Engine Journal shares how BrightEdge data highlights Google's AI Overviews are changing website traffic distribution. Some insights discussed include:
- Google's AI Overview tends to cite deep, specialized content over homepages.
- Travel and B2B Tech are seeing the most AI Overview growth.
- Full-site indexing and keeping content updated are vital for AI-driven SEO.

Social Media Today shares insights on how AI impacts the video production landscape from Wistia's "2025 State of Video" report. Some insights include:
- 40% of companies produce at least one video weekly.
- AI tools doubled in use for video creation in 2024.
- 57% of companies are boosting video budgets; only 5% are cutting back.

Runway just released its next-generation video model, which excels at prompt adherence and cinematic motion generation. (video demonstration)

Search Engine Land reviews Google's new AI-powered feature for creating short videos in Demand Gen Ads.

Search Engine Journal discusses YouTube's launch of its new AI hook generator. Getting your hooks right is an important part of every B2B video marketing.

🤖 Tools! *promoted (disclaimer)
This week: AI for Video Generation

Arguably the best all-in-one AI video generation and editing platform for creators. The URL-to-ad generator is a huge time-saver that works suprisingly well. Best features include the intuitive video editor, text-to-video generation, video-to-shorts, team collaboration, and stock media. At $0.80 per minute of video, it's more expensive than lesser tools - but worth it. Millions of users.

One of the highest-quality text-to-video generators available today - and it's FREE (for now). Also offers image generation, audio generation, and special effects.

The simplest way to generate high-quality narrated videos directly from text. Just enter a video concept or script, and InVideo automatically generates a video complete with music, text, voiceover, and media. Great value at $0.50 per minute of video. A few hallucinations & script issues will need cleaning up, but InVideo will save you a lot of time. No support for avatars, however.

A leading AI-powered creative suite for video editing, visual effects, and content creation. This is the best brand-safe platform for generating & editing high-quality AI videos for any need. But it only creates visual media - narration, avatars, voiceovers, and text are not supported.

AI-powered video repurposing tool that turns long-form content into short viral clips for social media. An excellent and affordable way to create viral shorts and post them to social media. We asked it to extract the most viral moments from a recent 1-hour Elon Musk interview, and the shorts were well done. The price is hard to beat, too, at less than $0.10 per minute of video. Over 6 million creators.

AI-powered text-to-video platform that converts product listings, blog posts and scripts into narrated videos up to 15 mins long for a wide range of uses. The URL-to-video creates high-quality narrated shorts from product listings and blog posts. Prompt-to-video is super easy, but you may need to edit the AI's media selections. We recommend the Premium plan, which includes support for avatars, AI video, and more. Outstanding value at less than $0.16 per minute of video.

One of the easiest ways to create short-form videos from a script, URL, or a prompt. Super-high-quality voiceovers and avatars set this one apart. Easy-to-follow video generation process plus a video editor with lots of tweaking options. OK value at $1 per minute of video, but clips are limited to 2 minutes or less.

Check out our website for more recommended AI tools:

Want to share a favorite tool with our readers? Let us know here.

📖 Tutorials
This week: AI for Video Generation

Product videos do what text and screenshots can’t – they show your solution in action. The right video can help prospects decide by clearly showing how your solution works. In fact, According to a LinkedIn study, 62% of B2B marketers rate video as the most important format.

How to professionally produce a consistent video series using repeatable formats, an efficient workflow, and publishing tips for sustained engagement.

A step-by-step guide on using AI to add objects to your videos using Pika AI. Super-easy, powerful new editing tool.

Steve Cary demonstrates how to dramatically streamline video creation for multiple channels using AI tools Descript and MindPal.

Search Engine Land discusses strategies for producing high-quality long-form YouTube videos in 2025. Some takeaways:
- Long-form videos improve search rankings in AI OverviewsO.
- Use strategic content structuring and search optimization for better engagement.
- Examples provided for Adobe, HubSpot and more.

🤖 ChatGPT Prompts
This week: AI for Video Generation

YouTube

Video Ads For Products

Training/Explainer Videos

Check out our prompt library for more B2B marketing prompts:

💳 From the Buy-Side
AI is changing buyer behavior, too.

Alex Louisy, visionary Co-founder and CEO of Upflow, explores the fast-changing landscape of business-to-business payment systems. Learn how UpFlow uses AI to reshape B2B payments in the areas of AI-driven process automation, online payments, and risk mitigation.

📅 Upcoming Events
Make new connections. Learn. Have fun :-)

Premier national event exclusively crafted by and for client-side marketers, offering insights from top executives and industry visionaries. For: Client-side marketers.

Focuses on email marketing’s latest innovations in technology, strategy, design, and acquisition. For: Email marketing professionals.

Reveals case studies, best practices, and common challenges to help professionals stay updated with industry trends. For: Product marketing professionals.

Covers case studies, best practices, and industry trends to help product marketers enhance their skills. For: Product marketing professionals.

Discusses AI applications in marketing, featuring case studies and best practices. For: Marketing professionals and IT professionals that support them.

HubSpot's annual event for marketing, sales, and customer experience professionals, offering keynotes, breakout sessions, and networking. For: Marketing, sales, and customer experience professionals

A conference focused on content marketing strategies, featuring keynotes, sessions, and workshops. For: Content marketers, strategists, and executives

MAICON helps marketers at all levels understand AI, educate their teams, garner executive support, pilot AI use cases, and develop a near-term strategy for successfully scaling AI. Learn from top marketing AI pros, who will share marketing AI case studies, methodologies, and technologies. For: Non-technical business leaders and marketing practitioners.

❤️ Favorite Finds
If you like our newsletter, then you'll probably like these too:

Toby Coulthard and Jasper Pye of Jacquard interview Grace Cowlard, former global brand lead at Adidas, to discuss AI's impact on marketing in their latest podcast. Jaquard does a great job getting interesting guests from all over the marketing landscape.

Paul and Mike of the Marketing AI Institute cover the latest developments in AI in their excellent weekly 1-hour podcast. Some of the topics this week include:
- ChatGPT’s New Image Generator
- the Studio Ghibli Craze and Backlash
- Gemini 2.5
- OpenAI Academy
- GPT-4o Updates
- Vibe Marketing

🍔 Feed You Next Tuesday!

We can't wait to share more insights with you next week!

PS - if you found this newsletter helpful, please share it with others.

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