The Latest AI Models Have Changed the Prompting Game: Here’s What’s Working Now

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We’ve curated the best content for you this week — so let's dive in!

This week, we’re focusing on Voice Clones, New Prompt Tips, and more.

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🔍 What’s In This Week’s Edition

• 🧨 Martech on the Chopping Block: Tools without AI are on borrowed time.

• 🔍 Google’s AI Mode = Search Roulette: A 91% URL shuffle rate could put your SEO playbook at risk.

• 🤖 AI Agents Go Corporate: SaaStr’s top 10 takeaways show how B2B leaders are rethinking workflows with agents.

• 🗣️ AI Voice Clones Are Getting Spooky Good: Sesame and ElevenLabs are making brand voice work… too well.

• 😂 “Now with AI!” Syndrome: Buyers are catching on—and not always in a good way.

🆕 Insights & Top Stories

MarTech explains the categories of martech tools that must soon incorporate AI - or risk becoming obsolete.

Search Engine Journal analyzes how Google's AI Mode yields inconsistent search results.

Oracle and SAP, often seen as traditional software companies, are thriving in the AI era by successfully integrating AI into their existing offerings.

Top CMOs share their generative AI strategies to cut costs and drive revenue.

Meta recently unveiled new AI-powered messaging ad options for WhatsApp.

Tech CEOs who keep stuffing AI into everything might want to take another look...

Writesonic discusses findings from analyzing over 1 million AI Overviews (AIOs).

🤖 Tools! *promoted (disclaimer)
This week: AI Voiceovers, Lead Nurturing, and more

Marketer Milk shares their top AI marketing tools.

SaaStr's Jason Lemkin shares the AI tools that help his small team thrive.

HubSpot's Nathan Lands explores the latest advancements in AI voiceover and cloning tools like Sesame and ElevenLabs.

I tested the top AI lead nurturing tools to find which ones actually move leads forward, not just organize them. These five stood out for how they automate, personalize, and scale nurture campaigns.

Want to share a favorite tool with our readers? Let us know here.

📖 Tutorials
This week: Streamlining MOps, Image Gen, and more

AI tools are cutting the workload in marketing operations (MOps) professionals by automating tedious tasks.

G2 explains how to prompt AI text-to-image tools like DALL·E, Midjourney, and Adobe Firefly.

HubSpot explains how to internationalize AI-generated emails.

Wilcox shares how integrating ChatGPT with Google Sheets can lower ad costs and automate LinkedIn campaign workflows.

A step-by-step tutorial on using ChatGPT to generate branded campaign images quickly by leveraging prompts for mood, medium, and style.

The CiteMET method uses AI share buttons to encourage interaction with LLMs, boosting citations and traffic from AI search.

Use this workflow with ChatGPT or Claude to create key takeaways that improve SEO and UX.

🤖 AI Prompts
This week: working with newer models

Optimizely eplains how to write effective AI instructions for today's leading models to improve marketing results.

Check out our prompt library for more B2B marketing prompts:

💳 From the Buy-Side
AI is changing buyer behavior, too.

An AI-first approach is rapidly transforming B2B buyer behavior - some say at a pace & scale that mimics the smartphone revolution.

📅 Upcoming Events
Make new connections. Learn. Have fun :-)

MarketingProfs demonstrates how AI agents are reshaping the future of marketing teams in areas like ABM and programmatic SEO.

This Canva webinar reveals how top brands use AI to scale content and maintain brand integrity. Topics include budget allocation, workflow enhancement, and balancing creativity with efficiency. Free registration.

A new event series sponsored by Dialpad focused on transforming customer experience with AI. For: Marketing professionals focused on CX.

For: Digital marketing professionals.

For: Marketing professionals and IT professionals that support them.

For: Marketing, sales, and customer experience professionals

For: Content marketers, strategists, and executives

For: Non-technical business leaders and marketing practitioners.

❤️ Favorite Finds
If you like our newsletter, then you'll probably like these too:

Sales Intel's Pipeline Pioneers podcast interviews Christie Jones, founder of Sales Acceleration Group, about her precision-targeted pipeline generation methods in the B2B SaaS startup market and how AI can really help.

This episode of the Tuesday Triggers podcast featuring Frank Saunders is all about how to use AI to (mostly) automate the work of sales dev reps.

🍔 Feed You Next Tuesday!

We can't wait to share more insights with you next week!

PS - if you found this newsletter helpful, please share it with others.

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