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Ready for more tools, insights, and inspiration?

We’ve curated the best content for you this week — so let's dive in!

This week, we’re focusing on AI Browser Wars, Branding for AI Search, and more.

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🔍 What’s In This Week’s Edition

• 🔍 8 in 10 Now Use ChatGPT for Search: Adobe confirms what we knew.

• 🚀 The browser wars are back—and now they’re AI-powered.

• 🛑 No, Google Doesn’t Hate AI Content: Ahrefs debunks the penalty myth with 600,000 pages of proof.

• 🧠 Agents are Replacing the Funnel: Smart agents are taking over lead gen—so get used to it.

• 🧬 The War for Clicks Is Over: Your new goal? Embed your brand deep inside the AI hive mind.

🆕 Insights & Top Stories

In less than 2 years, AI has transformed search behavior.

OpenAI and Perplexity are launching AI-powered browsers to compete with Google Chrome.

A study of 600,000 webpages reveals that, contrary to popular opinion, Google does not penalize AI-generated content.

Boston Consulting Group new study reveals leading CMO attitudes, priorities and plans regarding use of generative AI.

Agentic Marketing is replacing outdated funnels with intelligent agents that engage with and convert leads instantly.

Reddit's rising visibility in AI-search results demonstrates how user-generated content (UGC) is impacting SEO strategies.

AI has made B2B webinars easier to produce and more popular than ever.

SEO expert James Brockbank reveals that some of ChatGPT's recommendations come from hacked websites and expired domains.

Over 70% of Fortune 500 companies use chatbots - but where and how are they being used?

G2 explores how ROI and audience engagement are growing with the rise of AI and automation.

Stacked Marketer's reader survey show 85% save time using AI, 40% say it enables new skills, and 29% report cost savings.

🤖 Tools! *promoted (disclaimer)
This week: AI Voiceovers, Lead Nurturing, and more

Search Engine Land discusses the reliability of leading AI tools in PPC strategies, showing the importance of careful vetting.

A comprehensive breakdown of Grok 4's capabilities, controversies, and stellar benchmark results.

Matt Berman provides a hands-on demo of the Comet browser and how it works with Perplexity’s AI agent.

This week, Amazon Web Services launched an AI agent marketplace with Anthropic as a key partner.

Higgsfield AI expanded their Studio by integrating Google Veo 3 - with truly impressive results.

Want to share a favorite tool with our readers? Let us know here.

📖 Tutorials
This week: Streamlining MOps, Image Gen, and more

HubSpot's Kipp Bodnar creates an entire marketing campaign in under an hour - creative assets included.

Set clear AI prompt guardrails, use Retrieval-Augmented Generation, tag quality examples, eliminate boilerplate, and fine-tune with lightweight methods to ensure brand consistency.

Jeanne Jennings shows how to curate newsletter content, write a proposal, and categorize survey responses using GenAI.

Kevin Indig explains how to improve and monitor your brand authority to increase visibility in AI search results.

Crazy Egg explores how to implement marketing personalization while maintaining a genuine connection with audiences.

G2 explains how to optimize your brand assets for inclusion in AI Search and AI Overviews.

Almost Timely shows how Generative AI is being used to improve PR workflows and efficiency.

🤖 AI Prompts
This week: AI Creativity, Automate a Product Launch, Streamline PR Work

Convince & Convert explains how to squeeze more creativity from your favorite AI chatbot using new prompting techniques.

This Claude Sonnet 4 prompt serves as an AI marketing strategist for launching a new product - by generating campaign plans, automating research, and writing copy, email, and SEO content.

Essential prompts for competitive analysis, ABM strategies, and newsletter recommendations.

Check out our prompt library for more B2B marketing prompts:

💳 From the Buy-Side
AI is changing buyer behavior, too.

The AI Procurement Blueprint highlights ZKH Group's impressive shift to AI-driven procurement strategies for MRO goods and services.

📅 Upcoming Events
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A new event series sponsored by Dialpad focused on transforming customer experience with AI. For: Marketing professionals focused on CX.

For: Non-technical business leaders and marketing practitioners.

❤️ Favorite Finds
If you like our newsletter, then you'll probably like these too:

Rick Mulready shows how to use Model Context Protocol (MCP) to integrate ChatGPT or Claude with popular apps to automate workflows.

Insightful discussion by The ABM Agency about the transformative impact of AI on Google search results.

Sebastian Moa, CEO of Alfana, shows how to repurpose webinars into diverse content effortlessly.

🍔 Feed You Next Tuesday!

We can't wait to share more insights with you next week!

PS - if you found this newsletter helpful, please share it with others.

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