The Not-So-Hidden Inflation Crisis Brewing In B2B Marketing

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We’ve curated some eye-opening content for you this week — let's dive in!

This week, we’re focusing on Creating Presentations with AI.

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🆕 This Week’s Top Stories

This infographic looks at the top 10 LinkedIn skills on the rise in the US for marketers, media and communications professionals, and sales professionals.

From buzzwords flooding your LinkedIn feed to the technical terms creeping into every campaign brief, AI is reshaping marketing at speed – and with it comes a whole new language. Let Drum's glossary of AI terms help to paint your AI fence.

Data shows YouTube is a key traffic source for LinkedIn; learn how to use this to your advantage and write shareable content.

HubSpot addresses rumors they lost 80% of blog traffic and discusses their journey to transition their SEO content from providing information to creating genuine influence.

Search Engine Journal addresses one of marketing's biggest questions re. when and how to use AI.

Heinz Marketing nails the most common myths surrounding AI in B2B marketing - and offers hope for those on a slim budget.

🤖 Tools! *promoted (disclaimer)
This week: Creating Presentations with AI

Comparison of top AI presentation tools with emphasis on automation, data visualization, and engagement features.

Standout presentations that engage your audience, generated by AI in minutes. Start with a professionally designed presentation template (or describe one) and upload any document and your content is automatically generated in the template. Prezi has been in the business for 15 years.

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Want to share a favorite tool with our readers? Let us know here.

📖 Tutorials
This week: Creating Presentations with AI

Detailed walkthrough of the AI presentation creation process, from content preparation to final slide generation3

An AI-powered course that shows how to generate presentations using ChatGPT and design tools.

A workshop held during the Scale With AI Summut shows how to create presentations and websites faster with hte popular AI tool, Gamma.

🤖 ChatGPT Prompts
This week: Creating Presentations with AI

Check out our prompt library for more B2B marketing prompts:

💳 From the Buy-Side
AI is changing buyer behavior, too.

Procure AI explores the evolution of corporate procurement and how AI is shaping its future.

Zycus explores how Agentic AI transforms Source-to-Pay (S2P) procurement process by creating a more streamlined, efficient, and insight-driven approach. Unilever's use of Zycus's Autonomous Negotiation Agent is discussed.

📅 Upcoming Events
Make new connections. Learn. Have fun :-)

Convene with forward-thinking CXOs, GTM pioneers, VCs, and top analysts to explore how agentic AI rewrites traditional business models, streamlines consumption, and transforms B2B SaaS growth. For: B2B SaaS marketing professionals.

A two-day event offering unparalleled learning and networking at the largest digital marketing conference in the Midwest. For: Digital marketing professionals.

Premier national event exclusively crafted by and for client-side marketers, offering insights from top executives and industry visionaries. For: Client-side marketers.

Focuses on email marketing’s latest innovations in technology, strategy, design, and acquisition. For: Email marketing professionals.

Reveals case studies, best practices, and common challenges to help professionals stay updated with industry trends. For: Product marketing professionals.

Covers digital marketing strategies, trends, and networking with industry leaders. For: Digital marketing professionals.

Offers insights into product marketing trends, challenges, and innovations. For: Product marketing professionals.

Discusses AI applications in marketing, featuring case studies and best practices. For: Marketing professionals and IT professionals that support them.

❤️ Favorite Finds
If you like our newsletter, then you'll probably like these too:

RD Chararma's Fuel Your Marketing podcast features an engaging talk with Shira Bell about how AI can elevate brand perception and marketing results by using the Four H's: Heuristics, Hormones, History, Heritage.

Did you know 91% of B2B purchases are influenced by peer recommendations? Lindsay Rosenthal highlights the power of personal influence and content creation in B2B marketing today. Corporate creators are being empowered by AI, so now is the time to empower your own brand ambassadors for authentic P2P promotion.

IMPACT explores why business marketers should adopt a media company mindset... especially in an era where self-driven research by buyers is a given. Some lessons discussed include:
- Companies must position themselves as trusted voices by producing content that answers buyer questions.
- Video content is best if your goal is to build trust quickly and to stand out in an AI-saturated internet.

🍔 Feed You Next Tuesday!

We can't wait to share more insights with you next week!

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