In partnership with
Published weekly by BestAIForTheJob.com.
Last week Viktor wrote a brief, built a landing page, and opened a pull request.
Last week, Viktor wrote a campaign brief, built a landing page, opened a pull request, generated a board-ready PDF from live Stripe data, and sent a follow-up email to a churned customer. All from Slack. Same colleague that also pulls your reports and monitors your dashboards. 5,700+ teams. 3,000+ integrations.
Ready for more AI insights and inspiration?
I’ve found the best marketing AI content for you this week — so let's dive in:
🔥 What’s In This Issue
⚠️ The AI Adoption Mandate — New survey reveals 60% of companies plan to lay off employees who refuse to use AI.
📉 Metrics Reckoning — Traditional ROAS and traffic numbers are failing B2B marketers.
🤖 Slack Super-Agents — Anthropic's Claude powers 30+ new features.
🚀 Lead Gen Auditing — How to audit your data feeds and landing pages for AI-driven ad campaigns.
To stop receiving this newsletter, click here.
🆕 Insights & News
Meta Is Getting Smarter About Who Sees Your Ads
Meta's new real-time ranking model reads more signals about each user to sharpen B2B ad targeting and engagement efficiency.
The Real Impact of AI on Marketing Budgets
A Semrush survey found that 42% of marketers report higher budgets thanks to AI, as firms reallocate funds to handle more complex, data-driven workflows.
Why Most Marketing Metrics Are Misleading
Traditional traffic and ROAS stats are becoming vanity numbers; modern leaders are shifting focus toward demand creation versus simple demand capture.
AI Leads All Reasons for U.S. Job Cuts in March
Tech giants like Dell and Oracle are cutting thousands of roles as they aggressively shift budgets and resources toward AI investments.
Half of Marketing Leaders Can’t Explain ROI Measurement
Despite better tools, a new survey reveals that 50% of marketing leaders struggle to clearly articulate how they measure ROI due to conflicting data sets.
⭐ Story of The Week
WRITER Survey: 60% of Companies Plan to Lay Off Employees Who Won’t Adopt AI
WRITER | 8 minute read
A significant majority of surveyed companies are planning to part ways with employees who refuse to embrace AI tools in their daily workflows.
Executives are increasingly hunting for "AI elite" talent who can drive massive productivity gains using generative systems to outpace traditional competitors.
This shift emphasizes that AI adoption is no longer a professional choice but a mandatory requirement for career longevity in technical marketing sectors.
- AI adoption has become a binary career trigger for enterprise employees in the US and UK.
- 92% of executives are actively recruiting specialized talent capable of directing complex AI workflows.
- The "AI elite" differentiator is defined by the ability to achieve outsized productivity gains through strategic automation.
🤖 Tools!
Slack Super-Agent: 30+ New AI Features
Slack has integrated over 30 new features powered by Anthropic's Claude, turning the platform into an autonomous agent that captures meeting notes and CRM data.
Cust: AI Agent for Customer Retention
Cust connects directly to your CRM and email to analyze accounts and surface risk signals, replacing months of manual analysis with instant retention intelligence.
Domo AI Agent Builder
Domo's new builder lets teams create specialized AI agents that integrate directly with enterprise data to automate high-stakes business workflows.
Want to share a favorite tool with our readers? Let us know here.
📺 Video of The Week
AI-Powered B2B Growth — From Targeted Lead Generation to Qualified Meetings
Salesdep_AI | 66 minutes
This comprehensive webinar explores the shift toward hybrid B2B sales departments where AI agents manage high-volume prospecting while human closers focus on high-stakes negotiations.
The session emphasizes that response speed has become the ultimate competitive advantage, with AI-driven contact times of under one minute significantly increasing meeting conversion rates.
The discussion also provides a deep dive into the technical infrastructure needed for automated outbound, including AI-led data enrichment, inbox rotation, and intent-based lead scoring.
- AI SDRs excel at managing repetitive tasks like first contact, persistent follow-ups, and data cleaning without the distraction or fatigue experienced by human reps.
- Human expertise remains critical for building trust, navigating complex organizational politics, and providing the empathy required for non-standard enterprise deals.
- A successful agentic sales motion requires a pristine CRM foundation and a well-documented internal knowledge base to ensure AI outputs remain accurate and helpful.
📖 Tutorials
Build Your Own AI Visibility Tracker for <$100/mo
A technical blueprint for building a custom search visibility tool using vibe coding and APIs from ChatGPT, Claude, and Google.
Using Claude Code to Query 15 B2B Repositories
Learn how field engineer Al Chen uses Claude Code to turn complex technical inquiries into swift, personalized responses for customers.
5 Priorities for B2B Lead Gen in AI Advertising
A step-by-step guide to cleaning conversion data, optimizing landing pages, and tidying data feeds for AI-powered ad platforms.
Building B2B Thought Leadership with AI Content
Discover how to combine deep industry expertise with AI creation tools to address specific buyer questions while maintaining your unique brand voice.
The 2026 Guide to Apollo AI Outbound
A comprehensive walkthrough on building an AI-driven outbound sales engine that leverages intent signals and automatic CRM enrichment.
🎯 Do You Sell To B2B Marketers?
Sponsor this newsletter to reach 1,000s of decision makers every week!
🤖 AI Prompts & Agents
Agentic AI Workflows: Architecture and Use Cases
Learn how agentic workflows differ from traditional AI by focusing on goal-oriented execution for customer support and sales automation.
The $52B AI Agent Opportunity
Real-world demos and case studies on how agents are being deployed today for personalized learning, sales analysis, and customer service.
Why B2B Marketers Need AI Agents Now
Sprout Social explains how autonomous agents like Trellis analyze trends and streamline data-heavy processes for modern marketing teams.
The Agentic Readiness Audit
A roadmap for B2B leaders to pivot from viewing AI as a tool to embracing it as an autonomous workforce by addressing data silos.
Why Every Marketer Needs a Strategy Skill in Claude Code
Marketing expert Emily Kramer details the pitfalls of "random acts of marketing" and why strategic context is vital for Claude to be effective.
❤️ Favorite Finds
What Keeps Marketers Up at Night: The AI Trust Problem
Brianna Miller (Coher Health) joins the podcast to discuss leveraging AI tools while maintaining strict compliance and authenticity in the healthcare tech space.
Market Movers: The New B2B SEO Playbook
Alex Birkett explores the evolving landscape of organic search and how B2B buyers are using LLMs as their primary initial touchpoint.
True Conversations: AI, Attribution & ICP
Kirsty (Lead Forensics) shares actionable strategies for refining your Ideal Customer Profile and shifting toward multi-touch attribution in 2026.
💳 From the Buy-Side
Levelpath: No-Code Agent Orchestration for Buyers
New "Studio" tools allow procurement professionals to build custom AI agents that autonomously manage vendor intake and contract renewals.
📅 Events
The AI Conference Boom: Where (and How) to Show Up in 2026
Up-and-coming AI conferences to consider for the 2026 budget.
Adobe Summit 2026 - Apr 19-22, 2026 (Las Vegas, NV)
Adobe's major annual event focuses on digital experience, creativity, and AI innovations. With the SEMRush acquisition, it should be interesting!
LeadsCon 2026 - Apr 22-24, 2026 (Las Vegas, NV)
Thousands of marketers gather to learn about generating, buying, and measuring high-quality B2B leads.
Forrester B2B Summit North America - Apr 26-29, 2026 (Phoenix, AZ)
The event for B2B executives to validate GTM plans using Forrester's extensive data and analyst insights.
AI Business World - Apr 29-30, 2026 (Anaheim, CA)
A practical AI training experience for marketers looking to become competitive and irreplaceable in their field.
Social Media Marketing World 2026 - Apr 28-30, 2026 (Anaheim, CA)
A key event for social pros, featuring a dedicated 2-day "AI Business World" track for tactical marketing sessions.
The MarTech Summit Madrid — May 19, 2026 (Madrid)
EU perspective on AI martech stacks and data privacy by design.
ANA Masters of B2B Marketing - June 3–5, 2026 (Chicago, IL)
Explore the future of brand value, account-centric strategies, and technical AI integration with global B2B CMOs.
Gartner Marketing Symposium/Xpo — Jun 8–10, 2026 (Denver)
CMO-level agenda on AI strategy, analytics, and customer experience.
INBOUND 2026 - Sep 2–5, 2026 (Boston, MA)
The ultimate marketing experience focusing on the future of B2B customer relationships and the agentic tech stack.
Content Marketing World — Oct 5–7, 2026 (Denver)
Deep-dive workshops on AI-enabled content ops, measurement, and governance.
🍔 Feed You Next Week!
Thanks for making it to the end - it’s a lot to digest.
OTH, there is a lot of change afoot ;-)
I can't wait to share more insights with you next week!
How'd we do this week?
What should we focus on next?
PS - if you found this newsletter helpful, please share it with others.
At BestAIForTheJob, our mission is to build an educated community focused on the latest AI innovations in our industry. We’re passionate about curating the best AI-related content, including tools, case studies, prompts, agents, platforms, and AI upgrades in leading applications. We keep you connected to the breakthroughs and the discussions that matter so you can stay in the loop without endless searching. We also work closely with partners who value the future of AI, including employers and advertisers who want to reach an audience as passionate about AI as we are.
As a media company, we sometimes use affiliate links (Disclaimer). You should assume we have an affiliate relationship or another material connection to the providers of goods and services mentioned on our website and that we may be compensated when you purchase from a vendor. These payments are typically small and do not bias our reviews and recommendations.
Privacy is a top priority for us. Our Privacy Policy explains how we collect, store, and use your personal and non-personal information. By using our website, you accept these terms, which you can review on our website. This policy applies to all of our accounts and assets, outlines your rights, and explains how to contact us if you want to adjust the use of your information. We’re based in the United States. By using our site, you agree to be governed by U.S. laws.