Unlocking AI for B2B Success on LinkedIn

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We’ve curated some awesome fresh content for you this week — let's dive in!

This week, we’re focusing on Automating Social Media With AI.

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🆕 This Week’s Top Stories

Startup financier SaaStr dives reveals the surprising capabilities of their AI, Lusha, including its unexpected ability to make product recommendations. (They use AI primarily to review pitch decks and financing rounds.)

IMPACT explores the power of customer reviews in building trust and shaping buyer decisions, emphasizing their critical role in AI-driven search.

HubSpot explains how to elevate your brand's social media engagement with real examples of what's working - plus key insights from their 2025 State of Social Media survey.

Social Media Today explains LinkedIn's new Qualified Leads Optimization feature that helps businesses use their CRM data to generate more leads through custom ad targeting. Early adopters report up to a 39% cost reduction per qualified lead.

🤖 Tools! *promoted (disclaimer)
This week: Automating Social Media With AI

AI-driven social listening tool for B2B SaaS companies to monitor web mentions and generate leads.

AI-powered content generation engine for e-commerce content, product descriptions, videos, and social media content.

Push a button, post on all socials. Social media, content marketing and copywriting - using AI. It's like having ChatGPT, Canva and Hootsuite at your fingertips.

Create, recycle, schedule, publish, analyze, engage, collaborate, and approve your social media posts — all from one place.

AI-generated ad & social creatives that outperform your competitors. 1.5 million users.

Want to share a favorite tool with our readers? Let us know here.

📖 Tutorials
This week: Automating Social Media With AI

Writesonic's explains how to create impactful ad copy for Facebook, Google, and LinkedIn using proven AI tools.

A content creation framework for planning weekly LinkedIn posts including hero, repurposed, and low-effort formats.

Automate your workflow using the ChatGPT API. Includes a step-by-step guide, best practices, and ad automation examples.

🤖 ChatGPT Prompts
This week: Automating Social Media With AI

Check out our prompt library for more B2B marketing prompts:

💳 From the Buy-Side
AI is changing buyer behavior, too.

Zycus discusses how AI-driven procurement marketplaces are starting to compete with traditional RFPs by automating work and improving decision-making for buyers. Something to keep an eye on for sure!

📅 Upcoming Events
Make new connections. Learn. Have fun :-)

Premier national event exclusively crafted by and for client-side marketers, offering insights from top executives and industry visionaries. For: Client-side marketers.

Focuses on email marketing’s latest innovations in technology, strategy, design, and acquisition. For: Email marketing professionals.

Covers case studies, best practices, and industry trends to help product marketers enhance their skills. For: Product marketing professionals.

Covers digital marketing strategies, trends, and networking with industry leaders. For: Digital marketing professionals.

Discusses AI applications in marketing, featuring case studies and best practices. For: Marketing professionals and IT professionals that support them.

HubSpot's annual event for marketing, sales, and customer experience professionals, offering keynotes, breakout sessions, and networking. For: Marketing, sales, and customer experience professionals

A conference focused on content marketing strategies, featuring keynotes, sessions, and workshops. For: Content marketers, strategists, and executives

MAICON helps marketers at all levels understand AI, educate their teams, garner executive support, pilot AI use cases, and develop a near-term strategy for successfully scaling AI. Learn from top marketing AI pros, who will share marketing AI case studies, methodologies, and technologies. For: Non-technical business leaders and marketing practitioners.

❤️ Favorite Finds
If you like our newsletter, then you'll probably like these too:

In this episode of AI in Action, Bayram Annakov discusses AI's many roles in B2B sales processes with Abhinav Kumar, Chief of Staff of Alma. Some of the topics covered include:
1) Gartner 2024 insights: 50% less prep time and the 13 highest‑value use‑cases.
2) The AI Sales Autonomy Model (L0‑L5) — with practical examples for each level.
3) Quick wins you can do tomorrow.
4) Results from controlled experiments.
5) Moonshots & the road to L5.
6) Tips for evaluating AI vendors.
7) Keeping humans‑in‑the‑loop where the cost of error is high.
8) Adding a “GTM engineer” to your team.

In this account-based marketing session by Six Sense, Carrie Cunningham dives into new research findings on AI's impact on Account Based Marketing (ABM). In this episode,
- Discover the revised 95-5 rule.
- Learn how Six Sense uses AI to identify behavioral patterns predicting pipeline.
- Only 55% of companies budget for AI, with content creation leading but low confidence in achieving goals.

🍔 Feed You Next Tuesday!

We can't wait to share more insights with you next week!

PS - if you found this newsletter helpful, please share it with others.

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