Using AI Agents for SEO: What You Need To Know

This Week: SEO, GEO and AI Search

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This week, we’re focusing on SEO and AI Search.

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🆕 This Week’s Top Stories

Does Google Search Approve of Using AI to Write Content?

Marie Haynes explores Google's stance on AI-generated content and how it impacts SEO strategies.

Google AI Overview Study: 90% Of B2B Buyers Click On Citations

Search Engine Journal explores how AI Overviews is changing B2B buying behavior and recommends proven SEO techniques and strategies to take advantage of this new behavior.

10 Linkedin Ads That Don't Look Like Ads

Boost engagement on LinkedIn using these creative ad formats that mimic familiar interfaces like Slack, DMs, and Google search results.

5 B2B Marketing Campaigns That Drove 5K+ Leads

Niall Ratcliffe presents the results of 5 creative B2B campaigns ideas you can steal from - including cheat sheets and masterclasses.

Story of The Week

AI Agents in SEO: What You Need To Know
by Dave Davies / Search Engine Land (10 minutes)

credit: SearchEngineLand.com

Buyers are quickly shifting from entering keywords into search engines to asking questions in web-connected GenAI tools like ChatGPT to find answers and product recommendations. In response, SEO professionals must now master a new skill: “Generative Engine Optimization” (GEO), the practice of optimizing content for AI search.

Dave Davies walks us through the AI agents he uses to automate his SEO and GEO work for Weights and Biases. Some of the tasks he is automating include:
- crawling websites
- analyzing SERPs
- managing product feeds
- identifying topics and keyword ideas
- generating content outlines & FAQs
- social listening
- triggering Slack alerts.

🤖 Tools! *promoted (disclaimer)
This week: SEO, GEO and AI Search

AI Writer (Free trial to $400/mo)

Content generation tool that uses advanced AI writing models to generate articles using minimal keywords. Examines your writing to identify the words, phrases, and sentences that need improvement.

AISEO (Free trial to $100/mo)

AI-powered writing tool focused on creating SEO-optimized content and improving existing text.

BurstyAI (Free trial to $750/mo)

AI platform offering no-code workflow tools that automate content creation, SEO, and outreach for small businesses.

GetGenie (Free trial to $100/mo)

AI-powered content creation and SEO optimization tool for WordPress users.

Hypotenuse AI (Free trial to $1k/mo+)

An AI content writer made for ecommerce brands. Create product descriptions and marketing content that sounds like you. SEO-optimized, accurate, and on-brand.

MarketMuse (Free trial to $500/mo)

AI content planning and optimization software for improving search rankings and content strategy.

Neural Text (Free trial to $100/mo)

AI-powered content creation and SEO optimization platform for marketers and writers.

Outranking ($20/mo to $200/mo)

AI-powered SEO content optimization and writing platform.

Scalenut (Free trial to $200/mo)

Your AI Co-pilot that powers the entire SEO content lifecycle. Trusted by than 1 million users.

Semrush (Free trial to $500/mo)

All-in-one digital marketing suite for SEO, content marketing, and competitive research.

SEO Writing AI (Free trial to $100/mo)

1-click SEO-optimized articles, blog posts & affiliate content.

Want to share a favorite tool with our readers? Let us know here.

📺 Video of The Week
by Bill Woods / 50 Marketing (13 minutes)

Bill Woods from the Missing Half podcast dives into how AI is transforming B2B marketing for his clients, manufacturers and product marketers. Some of the insights and topics covered in this episode:
– How AI Is Changing Buyer Behavior
– Google AI Answers and Search Disruption
– Rich Content Wins in AI Search
– Case Study: AI Gaps in Manufacturing SEO
– Simulating the Buyer Journey with AI Tools
– Should Manufacturers Share Pricing?
– Back to Basics: The Power of Great Content
– 3 Steps to Prepare for AI Search

📖 Tutorials
This week: SEO, GEO and AI Search

How To Get Your Brand Mentioned In Generative AI

Buyers today are using AI search tools like Perplexity, Google Gemini, and ChatGPT to get recommendations and to simplify their research. Search Engine Journal describes proven ways to get your brand mentioned in AI search results.

14 Saas Renewal Email Templates You Can Steal

These automated email reminders sent days or weeks before renewal can help you reduce customer churn, especially for annual plans where surprise charges trigger cancellations.

How To Build 5 Different Digital Twins: Your First AI Teammates

Liza Adams shares how she created LizaGPT to help her day-to-da work. She offers guidance on to build a suite of AI-powered avatars to ensure messages stay on-target - and she never runs out of great ideas.

🤖 ChatGPT Prompts
This week: SEO, GEO and AI Search

  • analyze web page content to extract insights
  • conduct keyword research to improve search engine visibility
  • conduct SEO analysis of a website's target keywords, topics, pages, and links to increase website visibility in search engines
  • develop backlink strategies to increase website authority
  • generate compelling meta descriptions for online content to increase click-through rates and SEO visibility
  • write an article about a specific topic to accomplish a specific goal
  • Check out our prompt library for more B2B marketing prompts:

    💳 From the Buy-Side
    AI is changing buyer behavior, too.

    AI Search Study: Product Content Makes Up 70% Of Citations

    A recent study by XFunnel showing product content dominates AI citations across platforms like ChatGPT, Google AI, and Perplexity.

    Mastering Buyer Mayhem – but nothing’s really changed

    Modern B2B discusses the challenges faced by marketers in adapting to evolving buyer behaviors. Includes surprising new new insights presented at the Forrester B2B Summit.

    📅 Upcoming Events
    Make new connections. Learn. Have fun :-)

    2025 ANA Masters of B2B Marketing Conference Jun 02 to Jun 04, 2025

    Premier national event exclusively crafted by and for client-side marketers, offering insights from top executives and industry visionaries. For: Client-side marketers.

    Gartner Marketing Symposium/Xpo 2025 Jun 02 to Jun 04, 2025

    A must-attend gathering offering CMOs and marketing leaders an expanded agenda of market research, advice, and shared learning. For: CMOs and marketing leaders.

    Email Innovations World Jun 03 to Jun 04, 2025

    Focuses on email marketing’s latest innovations in technology, strategy, design, and acquisition. For: Email marketing professionals.

    Product Marketing Summit Seattle Jun 11 to Jun 12, 2025

    Covers case studies, best practices, and industry trends to help product marketers enhance their skills. For: Product marketing professionals.

    DigiMarCon America 2025 Jul 17 to Jul 18, 2025

    Covers digital marketing strategies, trends, and networking with industry leaders. For: Digital marketing professionals.

    AI for Marketers Summit San Francisco Sep 03 to Sep 03, 2025

    Discusses AI applications in marketing, featuring case studies and best practices. For: Marketing professionals and IT professionals that support them.

    INBOUND Sep 03 to Sep 05, 2025

    HubSpot's annual event for marketing, sales, and customer experience professionals, offering keynotes, breakout sessions, and networking. For: Marketing, sales, and customer experience professionals

    Content Marketing World Sep 15 to Sep 17, 2025

    A conference focused on content marketing strategies, featuring keynotes, sessions, and workshops. For: Content marketers, strategists, and executives

    Marketing AI Conference Cleveland Oct 14 to Oct 16, 2025

    MAICON helps marketers at all levels understand AI, educate their teams, garner executive support, pilot AI use cases, and develop a near-term strategy for successfully scaling AI. Learn from top marketing AI pros, who will share marketing AI case studies, methodologies, and technologies. For: Non-technical business leaders and marketing practitioners.

    ❤️ Favorite Finds
    If you like our newsletter, then you'll probably like these too:

    Claude 3.7 Vs Chatgpt 4.5: Who Wins For Marketers?

    In Marketing Alec's latest newsletter, Alec compares Claude and ChatGPT to see which produces better marketing results. Includes pro setup tips for each tool and video tutorials.

    B2B Doesn't Have to Be Boring with Udi Ledergor, Chief Evangelist at Gong

    In this ExitFive podcast, Dave Gerhardt chats with Udi Ledergor, Gong's Chief Evangelist, to explore how adventurous marketing transformed Gong into a notable B2B brand with a multi-billion valuation. Udi discusses how AI has increased efficiency and created more time for strategy.

    🍔 Feed You Next Tuesday!

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