When AI Meets B2B: Real Marketing Cases That Actually Worked

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We’ve curated the best content for you this week — so let's dive in!

This week, we’re focusing on AI Search, Lead Gen, Video Gen and more.

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🔍 What’s In This Week’s Edition

• 📊 AI or Die: CMOs face 10 big hurdles—but mastering AI is non-negotiable.

• 🚀 Small Shops, Big Wins: SMB marketers are crushing enterprise peers in AI adoption and success.

• 🧠 ChatGPT > Your Favorite App: Lemkin claims B2B software is getting eaten alive by mega AI apps.

• 🎯 AI Content = Growth: New data shows sites using AI grow 5% faster—so much for the Google “AI penalty”.

• 🎥 Meta, Adobe, OpenAI Drop Heat: New tools for video gen, AI search, and content visibility just changed the game (again).

Unlock the Power of AI With the Complete Marketing Automation Playbook

Discover how to scale smarter with AI-driven workflows that actually work. This playbook delivers:

• A detailed audit framework for your current marketing workflows

• Step-by-step guidance for choosing the right AI-powered automations

• Pro tips for improving personalization without losing the human touch

Built to help you automate the busy work and focus on work that actually makes an impact.

Steal the Playbook

🆕 This Week’s Top Stories

Mastering AI is one.

Conveyor Marketing Group's recent report highlights a disparity between small companies and larger enterprises in use of AI tools.

Enterprise AI spending is surging as companies shift from learning to prompt chatbots to using third-party AI solutions or building them in-house.

Jason Lemkin claims ChatGPT is poised to reshape & replace B2B software with its growing capabilities.

So much for google penalizing AI...

🤖 Tools! *promoted (disclaimer)
This week: AI Search, Lead Gen, Video Gen and more

ChatGPT Projects now include custom memory stores, live data lookup, voice mode, mobile uploads, and easier integration into workflows.

OpenAI's recent upgrades to ChatGPT search makes it smarter and able to handle more complex queries, reduce repetition, and the ability to search images.

Adobe's latest tool, the LLM Optimizer, uses generative AI to monitor and update web content quickly based on competitive gaps and more.

Meta introduces new AI-powered advertising tools to create video, engage with clickers, and integrate your brand in ads.

Damon Garn's article on TechTarget explores how AI writing tools like QuillBot can support writers instead of replacing them.

Google recently made its most advanced AI models available in AI Studio, Vertex AI, and introduced Flash-Lite for low-latency use cases.

Want to share a favorite tool with our readers? Let us know here.

📖 Tutorials
This week: AI Search, Lead Gen, Video Gen and more

Search Engine Journal explains how to distinguish AI Overview traffic from other organic traffic.

Susama at Link Dot AI shows how to automate LinkedIn outreach using their simple, powerful new tool.

Pathmonk shows how to use Manus and GPTs to analyze competitors' ad strategies.

Use Kling AI to transform static visuals into compelling animated videos.

Check out TrustInsights' FREE planning templates, scorecards, and frameworks for implementing AI in marketing.

If you want AI search to highlight your content, you'll need chunk-level retrieval, a factual tone, clear authorship, and crawlability for AI bots. Use this worksheet to guide your efforts.

🤖 AI Prompts
This week: AI Search, Lead Gen, Video Gen and more

HubSpot shows how to quickly build a library of marketing prompts for your brand and products. We use this technique in-house, and it's the fastest path to getting the results we want.

Smart Marketer shares 8 AI prompts for improving ad performance and ideation.

Check out our prompt library for more B2B marketing prompts:

💳 From the Buy-Side
AI is changing buyer behavior, too.

The demand for generalist skills is rising as AI automates specialized purchasing tasks.

📅 Upcoming Events
Make new connections. Learn. Have fun :-)

MarketingProfs demonstrates how AI agents are reshaping the future of marketing teams in areas like ABM and programmatic SEO.

This Canva webinar reveals how top brands use AI to scale content and maintain brand integrity. Topics include budget allocation, workflow enhancement, and balancing creativity with efficiency. Free registration.

A new event series sponsored by Dialpad focused on transforming customer experience with AI. For: Marketing professionals focused on CX.

For: Digital marketing professionals.

For: Marketing professionals and IT professionals that support them.

For: Marketing, sales, and customer experience professionals

For: Content marketers, strategists, and executives

For: Non-technical business leaders and marketing practitioners.

❤️ Favorite Finds
If you like our newsletter, then you'll probably like these too:

Maker School dives into three AI automations tailored for B2B agencies, digital marketing firms, and SEO businesses. You can also use them in-house.

Another great interview by The Exit Five CMO Podcast hosted by Dave Gerhardt, where Kelly Hopping, CMO of Demandbase, shares her experience building a full-funnel B2B marketing organization powered by AI.

🍔 Feed You Next Tuesday!

We can't wait to share more insights with you next week!

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At BestAIForTheJob, our mission is to build an educated community focused on the latest AI innovations in our industry. We’re passionate about curating the best AI-related content, including tools, case studies, prompts, agents, platforms, and AI upgrades in leading applications. We keep you connected to the breakthroughs and the discussions that matter so you can stay in the loop without endless searching. We also work closely with partners who value the future of AI, including employers and advertisers who want to reach an audience as passionate about AI as we are.

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