Why the MQL Model is Failing - And What To Use Instead

Ready for more tools, insights, and inspiration?

We’ve curated some eye-opening content for you this week — let's dive in!

This week, we’re focusing on Sales & SDR Automation.

Stop receiving our newsletter here.

🆕 This Week’s Top Stories

Sesame has developed a new Conversational Speech Model that makes AI voice assistants sound more human-like. Click the link to try it yourself - impressive!

The article from Martech discusses how Salesforce and Microsoft are racing to enhance B2B sales with new AI sales agents.
- Microsoft announced two new Microsoft 365 Copilot agents, Sales Agent and Sales Chat.
- Agentforce 2dx and Sales AI improve sales processes and lead nurturing, working autonomously from Salesforce data.
- Salesforce's AgentExchange offers a marketplace with pre-built AI agents.

Researchers tested how different prompting methods influence AI outputs and discovered surprising inconsistencies. In short, context is everything - and prompting best practices don't work everywhere.

OpenAI is reportedly preparing to launch a suite of specialized AI agents with price tags ranging from $2,000 to $20,000 a month for sales, knowledge work, and Ph.D.-level research.

📖 Tutorials
This week: Sales and SDR Automation

MarTech explores the decline of MQLs in favor of AI-driven, revenue-focused B2B marketing strategies.
- AI exposes the flaws of MQLs, pushing for more revenue-focused metrics.
- Causal AI identifies what truly drives business growth, improving GTM strategies.
- Ignoring this shift invites legal risks and revenue misalignment.

Heinz Marketing explores whether AI-powered Business Development Representatives (BDRs) are a fleeting trend or the future of sales.
- AI BDRs automate outreach, freeing reps for relationship-building.
- Benefits include scaling outreach, finding leads faster, and lowering costs.
- Success relies on data quality and balancing AI with human interaction.

MarTech highlights the underutilization of AI capabilities in HubSpot and how to leverage them for improved marketing efficiency.
- Use HubSpot's AI for activity summaries and co-pilot insights.
- Automate workflows and generate clearer reports with AI tools.
- Repurpose content by turning blogs into audio formats.

G2 shares insights on transforming B2B cold email outreach with AI signal-based strategies for better connection and results.
- HubSpot's use of intent signals highlights targeted prospect engagement.
- Platforms like 6sense and Gong use AI to analyze and predict outreach opportunities.
- Tools such as Salesforce Einstein and Drift enhance lead scoring for precise engagement.

A well-defined Ideal Customer Profile (ICP) helps you segment your market, focus on high-value customers, and increase conversion rates. This guide shows you how to use intent signals to use ICPs to improve sales and marketing outcomes.

🤖 ChatGPT Prompts
This week: Sales and SDR Automation

Check out our prompt library for more marketing prompts:

📅 Upcoming Events
Make new connections. Learn. Have fun :-)

In its inaugural year, HumanX is poised to become one of the most significant AI gatherings of 2025. HumanX will focus on actionable insights and real-world applications. With nine industry tracks and 300+ speakers, including executives from companies like Salesforce, Canva, Abnormal Security, Credo AI, Zoom.

For: AI and business leaders in B2B and B2C industries.

Focuses on evolving customer marketing and advocacy, providing insights to optimize customer journeys and demonstrate ROI.

For: Customer marketing and advocacy professionals.

Gathers C-suite marketing leaders to discuss strategies that drive revenue and harness the latest marketing technologies.

For: Chief Marketing Officers and senior marketing leaders.

Explores the intersection of AI and innovative technologies in reshaping brand engagement.

For: Marketing professionals interested in AI and technology.

A three-day event offering the latest strategies and insights to improve marketing efforts in 2025.

For: Social media marketers and digital marketing professionals.

Brings together marketing, sales, and product leaders to offer inspiration, new ideas, and practical advice to drive growth and adapt to the changing buyer landscape.

For: B2B marketing, sales, and product leaders.

Premier national event exclusively crafted by and for client-side marketers, offering insights from top executives and industry visionaries.

For: Client-side marketers.

Focuses on email marketing’s latest innovations in technology, strategy, design, and acquisition.

For: Email marketing professionals.

Discusses AI applications in marketing, featuring case studies and best practices.

For: Marketing professionals and IT professionals that support them.

HubSpot's annual event for marketing, sales, and customer experience professionals, offering keynotes, breakout sessions, and networking.

For: Marketing, sales, and customer experience professionals

❤️ Favorite Finds
If you like our newsletter, then you'll probably like these, too:

In this Nextg CMO podcast, Kelly sits down with Alicia Hale, SVP of Growth Marketing at Demandbase and a two-time CMO to discuss the evolving world of B2B marketing with AI.
- Demandbase uses agent-based AI to accelerate B2B pipeline growth.
- AI helps with personalization, reducing manual tasks, and enhancing B2B relationships.
- The future CMO role will focus more on strategy due to AI advancements.

In this SaaS Backwards podcast, Ken speaks with Christina Richards, a fractional CMO and AI expert, about the evolving role of AI in B2B marketing and the release of her book, "Rise of the AI-Powered CMO."
- Christina focuses on how agentic AI transforms marketers from strategists to 'revenue architects'.
- Embrace AI’s efficiency to free-up human-focused creativity and storytelling.
- Leverage AI for dynamic content optimization and hyper-personalization to stay competitive.

The Marketing AI Institute discusses AI's growing emotional awareness, highlighting important developments in AI technology and tools.
- OpenAI's GPT-4.5 boosts writing, programming, and problem-solving tasks by understanding user intent better.
- Claude 3.7 Sonnet by Anthropic, uses hybrid reasoning for improved coding and web development.
- Amazon’s Alexa+, a voice assistant enhanced with generative AI for seamless interaction.

🍔 Feed You Next Tuesday!

We can't wait to share more insights with you next week!

PS - if you found this newsletter helpful, please share it with others.

At BestAIForTheJob, our mission is to build an educated community focused on the latest AI innovations in our industry. We’re passionate about curating the best AI-related content, including tools, case studies, prompts, agents, platforms, and AI upgrades in leading applications. We keep you connected to the breakthroughs and the discussions that matter so you can stay in the loop without endless searching. We also work closely with partners who value the future of AI, including employers and advertisers who want to reach an audience as passionate about AI as we are.

As a media company, we sometimes use affiliate links (Disclaimer). You should assume we have an affiliate relationship or another material connection to the providers of goods and services mentioned on our website and that we may be compensated when you purchase from a vendor. These payments are typically small and do not bias our reviews and recommendations.

Privacy is a top priority for us. Our Privacy Policy explains how we collect, store, and use your personal and non-personal information. By using our website, you accept these terms, which you can review on our website. This policy applies to all of our accounts and assets, outlines your rights, and explains how to contact us if you want to adjust the use of your information. We’re based in the United States. By using our site, you agree to be governed by U.S. laws.